Post on 09-Jan-2017
7 Sure Fire Ways to Impress Investors
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To convince investors to fund your business and
invest in your opportunity, you will need to address
their chief concerns.
Looking for investors is the entrepreneur's
version of a job interview.
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The following topics cover some key areas that will help you impress
potential investors.
By addressing these precise points, you will successfully pique the
interest of investors.
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1. Clearly Present Margins
An investor’s key goal is to make money- they are not investing
simply because they believe in your vision. Presenting a clearly defined path of ROI will surely impress any
potential investor.
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Investors like to see longevity and a stable marketplace. You
must be able to show the value of your business and
how that value will continue to grow.
2. Show Growth Potential
3. Have a Clear Business Model
Investors are only interested if the business shows growth and scalability.
Have a clear and replicable business model and a solid plan that shows exactly how you will achieve this
growth.
4. Solve a ProblemA successful business solves a market
problem/pain point. Regardless of target market size, it is imperative that you have
a clearly defined problem and a product/service that solves it.
5. Differentiate From the Competition
Having proprietary ownership is the best way to have a competitive edge
(e.g. patents, trademarks, copyrights). If you don't, show ways you will build barriers to customer exit, so most
customers become lifelong advocates.
6. Show Off Your TeamInvestors want to know that the
people running the show are passionate, talented, and the best at what they do. Show
investors that you’ve got the best team for the job at hand.
7. Illustrate Customer Loyalty
Repeat customers are the foundation on which profitable businesses are built. Be
prepared to show potential investors that you have a loyal fan base, as this directly
correlates to revenue.
In summary, here are the seven sure fire ways to impress investors:
1. Clearly present your margins2. Show them growth potential3. Have a clear business model4. Solve a problem5. Differentiate from the competition6. Show off your team7. Illustrate customer loyalty
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