7 Sure Fire Ways to Impress Investors

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To convince investors to fund your business and

invest in your opportunity, you will need to address

their chief concerns.

Looking for investors is the entrepreneur's

version of a job interview. 

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The following topics cover some key areas that will help you impress

potential investors.

By addressing these precise points, you will successfully pique the

interest of investors.

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PITCH?

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1. Clearly Present Margins

An investor’s key goal is to make money- they are not investing

simply because they believe in your vision. Presenting a clearly defined path of ROI will surely impress any

potential investor.

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Investors like to see longevity and a stable marketplace. You

must be able to show the value of your business and

how that value will continue to grow.

2. Show Growth Potential

3. Have a Clear Business Model

Investors are only interested if the business shows growth and scalability.

Have a clear and replicable business model and a solid plan that shows exactly how you will achieve this

growth.

4. Solve a ProblemA successful business solves a market

problem/pain point. Regardless of target market size, it is imperative that you have

a clearly defined problem and a product/service that solves it.

5. Differentiate From the Competition

Having proprietary ownership is the best way to have a competitive edge

(e.g. patents, trademarks, copyrights). If you don't, show ways you will build barriers to customer exit, so most

customers become lifelong advocates.

6. Show Off Your TeamInvestors want to know that the

people running the show are passionate, talented, and the best at what they do. Show

investors that you’ve got the best team for the job at hand.

7. Illustrate Customer Loyalty

Repeat customers are the foundation on which profitable businesses are built. Be

prepared to show potential investors that you have a loyal fan base, as this directly

correlates to revenue.

In summary, here are the seven sure fire ways to impress investors:

1. Clearly present your margins2. Show them growth potential3. Have a clear business model4. Solve a problem5. Differentiate from the competition6. Show off your team7. Illustrate customer loyalty

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