MARKETING PLAN DEVELOPMENTIN 7 STANDARD STEPS

The process for developing a comprehensive marketing plan does not have to be difficult. But it does need to be thorough and complete. In this infographic you’ll find the seven step process for developing a plan that will work for you.

EXTERNAL INFORMATION

GATHER

DATA

FROM RELEVANTOUTSIDESOURCES

BRAINSTORMING

SELECT THE

TACTICSMOST LIKELY TOSUCCEED

PEOPLE

FORM YOURINITIALSTRATEGIES

IMPLEMENTATION

MONITORRESULTS

AND MAKE CHANGESAS NEEDED

INTERNAL INFORMATION

IDENTIFYALL OF YOUR

INTERNALCONSTRAINTS

IDENTIFY NEEDED/MISSING RESOURCES

TEST

ALLASSUMPTIONS

TO MAKE SURE THEY ARE VALID

ANALYSIS

MEASUREMENT

FINE TUNING

YOU’LLGET BETTERRESULTS

7STANDARD STEPSTO BETTER MARKETING STRATEGIES

By focusing on three key elements of the marketing strategy – your target markets, messages that will resonate with them and the right media for delivering your messages – you’ll find this 7-step process to be an extremely effective method for growing your business through better marketing strategies.

DON’T LEAVE

MONEYON THE TABLE!

Better marketing planning and marketing strategy development can pay big dividends in the amount of top line business you do and in the amount of bottom line profits you can achieve. Failing to plan is like planning to fail so don’t do that! For more details on marketing plan development request your copy

of the FREE e-Book from Jon Turino Marketing + Connections.

Data Gathering

Markets

Messages

Media

Constraints

Goals

ProductsBudgets

Output

Input

Input

PreliminaryAnalysis

Initial Results

Discussion

Recommen-dations

Implement

Measure

Fine Tune

SET UPRELEVANT

BENCHMARKSAS NEEDED

• More exposure to potential customers, clients and partners

• Higher sales volume• Increased customer satisfaction• More market share• Higher profits with less work