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1   @mequoda    

7 Pillars of Digital Publishing Success"

Understanding "Integrated Digital Publishing"

"Freedom of the press is guaranteed only to those who own one".

- AJ Liebling

Gutenberg Era vs. Jobs Era

Gutenberg Era vs. Jobs Era

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Digital Publishing Trends "

US Household Internet Usage

2015: 78% US HH Penetration

US Population is Aging"

In 2020, 45-84 year old adults will number 131M

0.0 20.0 40.0 60.0 80.0 100.0 120.0 140.0

2000

2010

2020 Up 41%

Source: U.S. Census Bureau, 2004

Media Consumption vs. Spend"

Print Media Economics are Upside Down

US Internet Activity

92% use email 92% use search 65% use social

US Search Activity

92% of adults search

59% do it daily

US Email Usage

92% of adults email

61% do it daily

US Social Usage

Facebook Now Dominates Social Time Spent

Mobile Web Usage Growing

Mobile Web to Exceed Desktop Web in 2015

US Tablet Growth

1 in 3 Americans Will Own a Tablet by 2016

112.5 by 2016

Consumer Spending on Content

Source: PwC Global Entertainment And Media Outlook

Digital Content and Tablets are Spurring Growth in Global Consumer Spending on Content

CAGR

Consumer Spending on Books

Digital Book Sales Spurred Industry Turnaround in 2010

digital

Source: VSS Forecast 2010 Consumer Book Publishing

17,000

18,000

19,000

20,000

21,000

22,000

23,000

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

New Books Digital Platforms

digital

100 print books sold 105 kindle books sold

FOR EVERY

Consumer Spending on Magazines

8,000

8,500

9,000

9,500

10,000

10,500

11,000

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Industry Experts Predict a Magazine Industry Turnaround in 2012

Source: VSS Forecast 2010 Consumer Magazines

Consumer Spending on Digital Magazines

By 2015, Industry Experts Predict Consumer Spending on Digital Magazines Will Exceed 611M

Source: PwC Global Entertainment And Media Outlook

Digital Magazine Retailers

While Book Industry Comeback Largely Powered by Amazon, Magazine Industry Turnaround Will Be Powered by Apple, Amazon, B&N, Zinio and Others

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7 Pillars of Digital Publishing Success"

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Measurement"

$ 5, 2 3 9, 2 8 1

3 7 3, 1 1 8

$ 1 4. 0 4

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Content"

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Community"

PREMIUM CONTENT"

EMAIL & SOCIAL MEDIA"

WEBSITE"

305K"

743K"

8.4M"

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Commerce"

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Findability"

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Usability"

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Shareability"

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Digital Content Marketing"

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3-Step Marketing System"

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Mequoda Content Marketing Standards"

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Mequoda Content Marketing Adoption Rate"

Top  1000  US  Websites  Top  1000  US  Websites  Top  1000  US  Websites  

Source:    2011  Mequoda  500  Study    

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Don Nicholas Chief Executive Officer Mequoda Group, LLC Don@Mequoda.com (508) 358-9689

Kim Mateus Chief Content Officer Mequoda Group, LLC Kim@Mequoda.com (571) 313-8779

Thank You"

www.mequoda.com/dpb12