Post on 22-Nov-2014
description
SEO FundamentalsThe Power of the Right Content
Paul Wilsonhttp://search.cxpaul@search.cx
Knowing What Content Ranks
What is King in Search
ContentContentQuality ContentQuality ContentCONVERSATION
Content Search Engines Liked
Content People Actually Liked
SEO of Yesterday SEO of Today
The Great SEO Evolution
Content Actually Shared
Breaking Down Conversation Content
Know Your Content
“Web content is the textual, visual or aural content that is encountered as part of the user experience on websites. It may include, among other things:
text, images, sounds, videos and animations.”source: http://plw.me/16IzzT3
The Real Meaning of Engagement
Distribution
“The Panda Update was all About Ranking
High Quality Sites.”
source: http://plw.me/Wmo1R7
What Quality Means to the Search Engines
The Difference Between Being Authoritative & Reputable
VS
Authoritative Reputable
Google’s 23 Points of a Quality Sitehttp://plw.me/Wmo1R7
What Search Engines see as Authoritative Content
Offers in Depth Analysis
Cites TrustedSources
Cited by Trusted Sources
Citations are Positive
Balanced Prospective
Provides Original Views
Author Found on Trusted Sites
Published on Trusted Domain
Published on a Brand Domain
Cited by Trusted Sources
Citations are Positive
Author Found on Trusted Sites
Published on a Brand Domain
Published on Trusted Domain
What Search Engines see as Reputable Content
A Real Business
Bounce Rate is Low
Has Social Buzz
Is Reader Driven
Not Riddled with Errors
Is Fresh Content
Stays Focused and On Topic
Ads Are Not Distractive
Not Duplicate Content
Has Social Buzz
Ads Are Not Distractive
A Real Business
Bounce Rate is Low
What Google Really Wants From You
&
2 Case Studies on Conversation Content
How to Createthe Right Content
CONVERSATION IS KING IN THE SEARCH
ENGINES
CONTENT IS NOT JUST TEXT, BUT ANTHING
THAT ENGAGES
ENGAGEMENT CANNOT HAPPEN WITHOUT
DISTRIBUTION
AUTHORITY & REPUTATION EQUALS
QUALITY
Key Take Aways
SEO FundamentalsThe Power of the Right Content
Paul Wilsonhttp://search.cxpaul@search.cx