5 Ways to Increase Revenue Through Your Front Desk

Post on 07-Jan-2017

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Transcript of 5 Ways to Increase Revenue Through Your Front Desk

INCREASE REVENUETHROUGH YOUR FRONT DESK

INCREASE REVENUETHROUGH YOUR FRONT DESK

B R O U G H T T O Y O U B Yw w w . m i l l e n n i u m s p a s a l o n . c o m

Add-ons are items that have been

added to an existing service at no

extra time, but at extra cost.

ADD-

ON

ADD-ON=

INCREASEDAVG. TICKET

Cross-selling is the act of

booking additional services to

an already booked service.

CROSS-

SELL

CROSS-SELL=

INCREASEDAVG. TICKET

PROACTIVELY CONTACTCLIENTS

Proactively contacting clients is the key to

keeping a filled appointment book.

PROACTIVELYCONTACTING CLIENTS

=INCREASED REVENUE

THEY CAN ALSO

Up-selling is the act of replacing

existing service with a more

expensive one.

UP-

SELL

UP-SELL=

INCREASEDAVG. TICKET

Pre-booking is the act of ensuring

that your clients always come back

by booking their appointments

in advance.

TELL your clients when their

next appointment is instead

of asking. Your dentist won’t

ask you when you want to

come back; they tell you they

want to see you in 3 months.

PRE-

BOOK

PRE-BOOKING=

INCREASED FOV

ANSWER

PHONES

GREET

GUESTS

FOR EXAMPLE

Enhance your client’s service,

and increase revenue for your

business, by adding-on an

aromatherapy treatment to a

massage or a conditioning

treatment during a haircut.

FOR EXAMPLE

Fast food places always want

you to supersize everything for

just a few cents more. Apply

that same mentality—instead of

a 60-minute massage, up-sell

them to a 90-minute massage.

FOR EXAMPLE

By calling 30 clients that are due in, with an average

ticket of about $50.00, you can generate around

$1500.00 per MONTH! Sending “We Miss You” e-mails to

5 clients per month, with an average ticket of $50.00,

can generate around $250.00 per MONTH!

FOR EXAMPLE

Increase sales for other

departments or the same

department. If a client books a

facial, cross-sell them a

massage as well. If a client

books a manicure, cross-sell

them a pedicure.

FOR EXAMPLE

CLOSE-OUT

DRAWERS

BOOK

APPOINTMENTS

RING-UP

SALES

5 WAYS TO5 WAYS TO