5 Great Ways to Increase Revenue Through Your Front Desk

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5 Ways To

Increase Revenue

Through Your Front Desk

Topics


Today we’ll talk about…

• Is Your Front Desk A Cost Center?

• 5 Easy Ways to Increase Revenue

• Contact Information


Is Your Front Desk A

Cost Center?

Do They Only…

• Answer Phones

• Greet Guests

• Close-Out Drawers

• Book Appointments

• Ring-Up Sales

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5 Easy Ways to

Increase Revenue

1. Pre-Book

2. Up-Sell

3. Cross-Sell

4. Add-On

5. Proactively Contacting Clients


“Pre-booking is the act

of ensuring that your

clients always come

back by booking their

appointments in

advance.”






1. Pre-Booking

Pre-Booking is a culture!

• Start in the chair (teamwork)

• TELL clients when their next appointment is

• Reward clients for pre-booking






Pre-Booking

=

Increased FOV

Let your software do the work for you






“Up-selling is the act of

replacing existing

service with a more

expensive one.”






2. Up-Sell

Practice. Practice. Practice.

• Train your team on upgrades

• Every industry uses up-sell

For example: 60 Minute Massage to 90 Minute Massage







Up-Sell

=

Increased Average

Ticket






“Cross-Selling is the act

of booking additional

services to an already

booked service.”






3. Cross-Sell

Increase Sales for other

Departments

• For Example: Book a facial with a massage

Increase Sales for the same

Department

• For Example: Book a pedicure with a manicure






Cross-Sell

=

Increased Average

Ticket







“Add-ons are items

that have been

added to an

existing service at

no extra time, but

at extra cost.”






4. Add-Ons

No Time Wasted.

• Enhance the service for clients

• Train your team on add-ons (and their benefits)

For example: Conditioning treatment for a shampoo and cut






Add-Ons

=

Increased Average

Ticket







“Proactively

contacting clients

is the key to

keeping a filled

appointment book.”






5. Proactively Contacting

Clients

Call Clients Due In

30 Clients at $75 = $2,250 per month

Follow-up on Cancellations

5 Clients at $75 = $375 per week

Follow-up on Pending List

6 Clients at $75 = $450 per month

Send We Miss You Emails

5 Clients per month at $75 = $375 per month

$56,400 Increase per Year






Proactive Tasks

=

Increased Revenue







Five Easy Ways To Increase

Revenue

What is the benefit of doing these 5 Action

Items financially?

Let me show you…

What If?




How Can We Motivate

Your Front Desk?

Why Motivate?

To Slow Down Front Desk Turnover

Make It FUN!!!

For Example: Create a Leaderboard in the backroom.

Incentivize

For Example: Pay monthly bonuses when benchmarks have been achieved.

Make It a Career Opportunity

For Example: Create new positions with multiple levels




Multiple Levels For Your

Front Desk Professionals

Basic – Entry Level

• $8.00 an hour

Average Ticket Master

• $10.00 an hour

Front Desk Professional

• $15.00 an hour and up

• Also encompasses all 5 revenue increasers



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5 Great Ways to Increase Revenue Through Your Front Desk

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