Top 5 tips for effective

content marketing

Content marketing, if done right, is

the best way to position your brand as

a thought leader in your

category.

Here are our top five tips for effective

content marketing. Get these right and

you will be well on your way to making

your brand stand out amongst the crowd.

#1Stop selling.

Your audience is looking for

information, not a

sales pitch.

Effective content marketing

leaves the sales pitch to

the salesmen.

The minute you start talking

about how great your

product is, your audience

will see marketing “blah

blah blah” and

switch off.

Stay focussed on

informative content and

resist the urge to sell.

“90% of consumers find custom content useful.”

SOURCE: TMG Custom Media

#2Provide the solution

Figure out what your

potential customers are

searching for and

become a

problem solver by providing them with the

information they need.

By consistently providing objective

information that solves their problems,

your customers are more likely to

keep coming backto you.

“68% of consumers spend time reading content from

a brand they are interested in.” SOURCE: The CMA

#3Get blogging!

Hosting a blog on your website is the

most effective method of boosting

organic search rankings. Google rewards fresh and relevant

content with improved rankings, meaning

more customers to your site.

“B2B companies that blog generate 67% more

leads per month than those who don’t.”

SOURCE: Social Media B2B

Your blog page also provides an

attractive destination to

which you can send your social

media followers.

“Interesting content is a top 3 reason people follow

brands on social media.” SOURCE: Content+

#4Diversify your content

Don’t rely on blogs alone. Develop and

publish your content in a variety of

formats to increase your

audience base.

By diversifying your content, not only can your audience choose in

what format to consume your content, they can also choose

what channel to consume it through.

“B2C marketers use about 12 content

marketing tactics.” SOURCE: Content

Marketing Institute

#5Amplify your content

So you have produced a great piece of content. Sure,

you could wait for your audience to find it, or you could

get it out there by amplifying, or

promoting it.

Amplifying your content can be a

highly effective and cost efficient

way of ensuring your content hits

your target audience.

“Content marketing costs 62% less than traditional

marketing and generates about 3 times as many

leads.” SOURCE: Demand Metric

For further information on how to establish

an effective content marketing program for

your brand contact:

Carly Kennedy – Director

Email: carly@thecontentroom.com.au

Phone: 0412 809 906