SOCIAL MEDIA PLANA 5 STEP GUIDE

CREATE A SIMPLE

Journalists are taught to ask 5 simple questions to build the

framework for every story.

You’ve probably heard of these questions — the 5 Ws.

The 5 Ws

Who?What?When?Where?Why?

The 5 Ws

Who?What?When?Where?Why?

The 5 Ws

Who?What?When?Where?Why?

The 5 Ws

Who?What?When?Where?Why?

The 5 Ws

Who?What?When?Where?Why?

You can also use the 5 Ws to build a foundation for a simple

social media plan.

That’s what we’re here to teach you today.

Why do you want to use social media for your business?

1

If you want to be successful on social media

you have to have a crystal clear picture of what you want to accomplish for your brand.

Not sure what I mean?

Here are some ways social media can help your business:

Here are some ways social media can help your business:

Awareness

Here are some ways social media can help your business:

Awareness Leads

Here are some ways social media can help your business:

Awareness Leads Sales

Here are some ways social media can help your business:

Awareness Leads Sales

Customer Service

Here are some ways social media can help your business:

Awareness Leads Sales

Customer Service

Brand Loyalty

Determining your key objectives will help you focus your overall efforts

and help you build a social media strategy to help get you there.

Who are you trying to reach?

2

Once you’ve determined why you want to use social media

you can focus on identifying who your key audience is for your efforts.

For instance…

If you want to use social media to increase loyalty

your audience will be focused on existing customers.

If you want to generate awareness for your brand

your audience will be focused on prospects, brand partners and journalists.

What does your audience want?

3

Understanding your audience’s needs

will help you create content they can’t wait to devour.

Prospective customers might want to know

how to solve a problem.

Your loyal fans may be looking for unique ways

to use your product or service.

The key to uncovering your audience’s needs?

Spending the time listening and talking to prospects on social media.

The more you know about your audience

the easier it will be to develop content that’s relevant, entertaining and informative.

Where does your audience hang out online?

4

Companies often START with social media platforms.

But it’s better to decide on platforms AFTER you’ve determined your

goals and target audience.

Now that you’ve done that, you can focus on discovering where

your audience hangs out online.

It’s the key to deciding on the 1-2 platforms that will have the most impact for your brand.

How do you do this?

Ask. Listen. Look.

How do you do this?

Ask.

Ask your customers

Ask.

Ask your customers

Which social networks do they use most?

Ask.

Ask your customers

Which social networks do they use most?

Which networks do they use to make buying decisions?

Listen.

Listen on social media

Listen.

Listen on social media

Where are people talking about your brand?

Listen.

Listen on social media

Where are people talking about your brand?

Where are they talking about your competitors?

Listen.

Listen on social media

Where are people talking about your brand?

Where are they talking about your competitors?

Look.

Look at research

Look.

Look at research

Look at studies on how your audience use social media.

When do they want to hear from you?

5

There’s no universal “magic” time to post on social media.

Instead, focus on when your audience wants to hear from you.

Targeting B2B prospects or C-level executives?

You might find that 9-5 works best.

Focusing on busy moms?

They might be online more at night

once the kids are asleep.

Getting to know your audience will help you share content when they’re most likely to see it.

Okay, let’s recap

5 Steps to a Simple Social Media Plan

1 Why do you want to use social media for your business?

5 Steps to a Simple Social Media Plan

1 Why do you want to use social media for your business?

2 Who are you trying to reach?

5 Steps to a Simple Social Media Plan

1 Why do you want to use social media for your business?

2 Who are you trying to reach?

3 What does your audience want?

5 Steps to a Simple Social Media Plan

1 Why do you want to use social media for your business?

2 Who are you trying to reach?

3 What does your audience want?

4 Where does your audience hang out online?

5 Steps to a Simple Social Media Plan

1 Why do you want to use social media for your business?

2 Who are you trying to reach?

3 What does your audience want?

4 Where does your audience hang out online?

5 When do they want to hear from you?

Answering these questions is a good starting point that will help you build the foundation for your social media efforts.

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Credits

Flickr Images Binoculars by hyku Audience by Brett Sayer Chossy2 by Nick Weinrauch Megaphon by floeschie BXP135660 by tableatny Front row by JD Lasica

Design by Sarah Mason @ Uncommonly Social

L@sarahsmason