Post on 13-Aug-2015
5 K I L L E R T I P S F O R C H O O S I N G T H E R I G H T I N S T A G R A M M E R F O R
Y O U R C A M P A I G N
At Dash Hudson, we’ve run over 300 Instagram campaigns.
1,000+ influencers
200+ brands
END TO END software
Here’s what we have learned.
insta: @troprouge
K I L L E R T I P # 1
Know who your ‘guy’ or ‘girl’ is.
insta: @troprouge
By choosing an influencer that really gets your brand, you can feel comfortable giving them
creative control, maximizing the effectiveness of the content.
K I L L E R T I P # 1
insta: @pepamack
K I L L E R T I P # 2
Select for both visual style, and audience.
insta: @pepamack
Don’t focus too much on audience size. Visual style and
audience engagement are equally important. Choose influencers with a blend of
these qualities.
K I L L E R T I P # 2
insta: @kelsey_white
K I L L E R T I P # 3
Finding great Instagrammers is hard.
Let someone help.
insta: @kelsey_white
Finding the right Instagram influencer is time consuming without the right tools. The discover tab is a hole, and
hashtags are polluted. We can help with this.
K I L L E R T I P # 3
insta: @melissasonico
K I L L E R T I P # 4
There’s an ocean of amazing creators. Use
them.
insta: @melissasonico
Anchor campaigns with celebs, bloggers, and models, but
complement with lesser known creators with great visual style
and engaged audiences.
K I L L E R T I P # 4
insta: @alexisreneg
K I L L E R T I P # 5
Find influencers who love your brand.
insta: @alexisreneg
A surefire way to get an influencer to genuinely communicate your brand, is to find someone who
already loves it.
K I L L E R T I P # 5
B O N U S T I P
insta: @alexisreneg
B O N U S T I P
Show some love.
insta: @raciinnee
insta: @raciinnee
We get out what we put in. Show your influencer some love
by liking and commenting on their posts, and following them on their social channels. They’ll
be sure to thank you back.
B O N U S T I P
Want to learn more about how to build your brand and drive sales on Instagram?
Come see us -> brands.dashhudson.com
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