Post on 22-Apr-2015
description
5 Keys to Successful Lead Nurturing
Jeff Ogden, President of Find New Customers & Host, Mad Marketing TV and Marketing Made Simple
Presented by:
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Premier show: May 1
Why Lead Nurturing?
“As many as 9 out of 10 visitors to your website are not ready to buy today, but about 8 out of 10 will buy eventually.” Brian Carroll MEClabs
Future buyers are visiting.
Earning the Trust of Future Buyers
Share valuable content (to them!) over time, using a story-telling format, so that you earn their trust.
Watch for the hand-raise
Marketing Automation and Lead Nurturing
• Marketing Automation is useful for lead nurturing
• But it does NOT do lead nurturing.
• YOU do.
So You Want to Nurture Leads?
5 Important Things to Note
1. Start with a deep understanding
• The better you understand buyers, the better results you will achieve.
• Interview target companies and customers to understand what motivates them.
• Ensure your data is rock-solid and accurate (Data.com)
2. Tell a Story
3. Make it valuable. To them/not you
4. Include Calls to Action
• Think “What can we offer them?”
• Give to Get
• Content has value
5. Be Patient
Recap
• Nurture because most are not ready to buy
• Watch for the hand-raise
• Software helps, but you nurture
Recap
5 Keys to Success
1. Start with Understanding
2. Tell a story
3. Make it valuable
4. Calls to Action
5. Be Patient
Thank You!
• Jeff Ogden, President of Find New Customers
• www.findnewcustomers.com
• Check out Fearless Competitor blog
• http://about.me/jeffogden
• @fearlesscomp on Twitter
• Or just Google “Jeff Ogden”
Questions?