5 Keys to a Meaningful Voice for Your Brand

Think about this for a moment:

If your content didn't come with your logo

would your audience know it was yours?

Does all of the content you publish,

from online informational articles to print

speak to your audience with the same voice?

If you fail to define and manage your brand voice,

there won't be any consistency in your content.

you won't present a distinct voice

to your audience there's a good chance

your branding efforts will fail completely.

"Brand Voice" means the tone and language

you use to communicate with your audience.

When brand voice is consistent

it creates a kind of personality for your business.

your audience knows what to expect and

learns to trust you.

It is an essential feature of branding

which allows you to successfully position yourself

A brand's unique voice

doesn't arise out of luck or accident.

Here are 5 keys to follow to ensure

you are successfully defining and expressing

the voice of your brand.?

1. Meet Your Audience's Expectations

Learning how to speak in the way

they expect you to speak. ?

2. Appeal to Values

One of the reasons we love a brand is

that we share the same values.

In order to create the perfect brand voice,

you need to understand your audience's values and speak to those values.

3. Voice Your Expertise

your brand voice should be the voice

of the expert or specialist.

This builds trust and drives your message

to the heart of your customer.?

4. Tell Stories

Brands use stories because

stories are interesting and relatable.

People love hearing stories

they help people create an emotional bond with the brands they like. ?

5. Remember to Use Voice in Visuals Too

Everything your brand does uses its voice, and this includes visuals. Your content should have strong visuals and graphics

that consistently convey your brand voice.

Make your visuals personal and make sure

any text, graphics, and images in them

use your brand voice.

Taking Control of Your Brand Voice

The particular voice that a brand

speaks with isn't random.

It's carefully

formulated, defined, and implemented.

Think for a moment of every brand you love.

Consider major brands like Google and Microsoft.

What all of these have in common is that

they create an image in your mind.

By defining and maintaining

a consistent brand voice,

you can wield the same power in your market.

If you want to get started on

Building your own Brand and Brand Voice,

go check out my program http://jgtips.com/brand

To your success, Jane Gardner

email is jgardner@jane-gardner.com.