11 billion+

200+

250+

900 million+

@JKROHRS@EXACTTARGET

@JKROHRS

• Generate leads • Make it easy for individuals to

obtain a quote using a

proprietary Mobile Messaging

Business Process• Target the Individual Health

Insurance Market [ 25 - 44 year olds ]

• Use signage at rail and bus

stations to invite individuals to

obtain an instant insurance

quote via text

Replies by sending age

Prompted to reply with gender

Replies with gender

Prompted to reply with Zip Code

Replies with Zip Code

Prompted to reply with email address

She replies with her email address

Receives an instant quote via text

Receives follow-up text announcing how to apply

Auto Reply EmailWhether people receive a quote via Text or via the Mobile Website, each receives this follow-up email prompting them to apply.

Results• Campaign ran 20 Weeks• Generated 449 Inquiries• Produced 201 Leads• Increased Sales 10%

@JKROHRS@EXACTTARGET

@JKROHRS

Slide via JESS3

Example: xChannel by the Numbers

Stacie enters the contest and selects the option toOpt-in to promotional messages from Major Cook so that she can be the first to find out about similar offers.