5 Global Trends Changing Business
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From social audiences to mobility, presentation deck from the Fuze Conference in Saskatoon, Saskatchewan on April 11, 2013. Let us know if you have any questions, comments or concerns. Cheers!
Transcript of 5 Global Trends Changing Business
11 billion+
200+
250+
900 million+
@JKROHRS@EXACTTARGET
@JKROHRS
• Generate leads • Make it easy for individuals to
obtain a quote using a
proprietary Mobile Messaging
Business Process• Target the Individual Health
Insurance Market [ 25 - 44 year olds ]
• Use signage at rail and bus
stations to invite individuals to
obtain an instant insurance
quote via text
Replies by sending age
Prompted to reply with gender
Replies with gender
Prompted to reply with Zip Code
Replies with Zip Code
Prompted to reply with email address
She replies with her email address
Receives an instant quote via text
Receives follow-up text announcing how to apply
Auto Reply EmailWhether people receive a quote via Text or via the Mobile Website, each receives this follow-up email prompting them to apply.
Results• Campaign ran 20 Weeks• Generated 449 Inquiries• Produced 201 Leads• Increased Sales 10%
@JKROHRS@EXACTTARGET
@JKROHRS
Slide via JESS3
Example: xChannel by the Numbers
Stacie enters the contest and selects the option toOpt-in to promotional messages from Major Cook so that she can be the first to find out about similar offers.
