5 Biggest Mistakes Entrepreneurs Makeand how to avoid them

Michelle McCullough, Managing Director

Mistake #1

Failure to Plan

Mistake #1

Failure to Plan Map

Mistake #2

Failure to Brand Well

Mistake #2

What is a brand?

Failure to Brand Well

Mistake #2

A brand is a promise.

Failure to Brand Well

Mistake #2

Your brand includes:- Your logo- All design

- All headlines, copy & content of any kind

- Your marketing- Your corporate culture

Failure to Brand Well

Mistake #3

Failure to Master

Marketing

Mistake #3Failure to Master Marketing

Marketing is:Getting the Right Messages

To the Right MassesThrough the Right MediumsSo You Can MAKE MONEY

What business are you in?

Mistake #3Failure to Master Marketing

You are in the marketing business!

Mistake #4

Failure to Establish a Powerful Support

System

Three Critical Levels of Support

Foundational Support

Mentor Support

Friend Support

- Revenue Generating Activities

- Product/Services Offerings

Focus

Mistake #5

Failure to Systemize

Mistake #5Failure to Systemize

Operations How-To Manual

Mistake #5Failure to Systemize

Goal:Work ON your business not IN your business

www.startupprincess.com

Recommended Reading

• One Minute Manager Meets the Monkey - Ken Blanchard

• Seven Habits of Highly Effective People - Stephen Covey

• How to Win Friends and Influence People - Dale Carnegie

• The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It - Michael Gerber

• The Success Principles - Jack Canfield

• Fire Starter Sessions - Danielle LaPorte

• The Content Rules - Anne Handley & CC Chapman

• The Millionaire Messenger - Brendon Burchard

www.startupprincess.com

Questions?

Michelle McCullough

michelle@startupprincess.com

801.592.1101

@startupprincess on Twitter

@speakmichelle on Twitter

www.startupprincess.com

Let’s Connect