5 Biggest Mistakes Entrepreneurs Make
20
5 Biggest Mistakes Entrepreneurs Make and how to avoid them Michelle McCullough, Managing Director
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17-Oct-2014 -
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Michelle McCullough presents, "5 Biggest Mistakes Entrepreneurs Make and How to Avoid Them," at a Grow America Mentor Strategy Session.
Transcript of 5 Biggest Mistakes Entrepreneurs Make
5 Biggest Mistakes Entrepreneurs Makeand how to avoid them
Michelle McCullough, Managing Director
Mistake #1
Failure to Plan
Mistake #1
Failure to Plan Map
Mistake #2
Failure to Brand Well
Mistake #2
What is a brand?
Failure to Brand Well
Mistake #2
A brand is a promise.
Failure to Brand Well
Mistake #2
Your brand includes:- Your logo- All design
- All headlines, copy & content of any kind
- Your marketing- Your corporate culture
Failure to Brand Well
Mistake #3
Failure to Master
Marketing
Mistake #3Failure to Master Marketing
Marketing is:Getting the Right Messages
To the Right MassesThrough the Right MediumsSo You Can MAKE MONEY
What business are you in?
Mistake #3Failure to Master Marketing
You are in the marketing business!
Mistake #4
Failure to Establish a Powerful Support
System
Three Critical Levels of Support
Foundational Support
Mentor Support
Friend Support
- Revenue Generating Activities
- Product/Services Offerings
Focus
Mistake #5
Failure to Systemize
Mistake #5Failure to Systemize
Operations How-To Manual
Mistake #5Failure to Systemize
Goal:Work ON your business not IN your business
www.startupprincess.com
Recommended Reading
• One Minute Manager Meets the Monkey - Ken Blanchard
• Seven Habits of Highly Effective People - Stephen Covey
• How to Win Friends and Influence People - Dale Carnegie
• The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It - Michael Gerber
• The Success Principles - Jack Canfield
• Fire Starter Sessions - Danielle LaPorte
• The Content Rules - Anne Handley & CC Chapman
• The Millionaire Messenger - Brendon Burchard
Michelle McCullough
801.592.1101
@startupprincess on Twitter
@speakmichelle on Twitter
www.startupprincess.com
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