SOURCES1 Content Marketing Institute and MarketingProfs. 2, 3 Eccolo Media. 4, 5, 6 LogMeIn.7 Eccolo Media.8, 9 TechValidate.com.

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Why do marketershost them?

Who attends?

How long shouldwebinars last?

How do marketers extendthe life of a webinar?

How can webinarsbe repurposed as

part of a largercontent strategy?

How long have webinars been around?

What role do webinars playin your marketing mix?

When? How often?

When are theymost helpful to

marketers?

46%of marketers use

webinars for contentmarketing purposes.1

25%of GoToWebinar

customers create othernew marketing assets from recorded event content.9

Since the prehistoric period—in Internet terms—around

1998.

When did “webinar” become a word? The term “webinar” was only added to

the Merriam-Webster Dictionary in

2008. (By that point, GoToWebinar had already

been around for two years.)

Webinars:Getting downto brass tacks

During themidsales phase

(identifying solutions,considering vendors).2

34%of technology

decision-makers usedwebinar content toevaluate a purchase

in 2014.3

81%of GoToWebinar

customers use recordedwebinars to gain even

more exposure tofuture audiences.8

Most run for about an hour, but attendees prefer

45 minutes.6

Most frequently on

Tuesdays.4 88%of GoToWebinarusers attend one

webinar per week.5

Most decision-makers consumeonly two to five assets before they’re

ready to make a purchase.7

A high-quality, high-impactwebinar can go a long way toward

sealing your next deal.

FUN FACTS