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Scott SchnaarsGM EMEA

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10-Minutes of

@Schnaars

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3-Things3-Minutes

Each+ a question or two

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FrieNDA

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1. What is Gamification?

2. Who is Badgeville?

3. Who does this stuff?

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What is Gamification?

Gamification is:

Game Dynamics integrated into a non-game experience in order to hit a business objective

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What is Gamification?

•Game Dynamics?• Aspects of a game that make it engaging

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New Context is not the GoalGamification isn’t just adding games

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If you put an Xbox in the break-room, have you ‘gamified’

work?

New Context is not the Goal

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What is Gamification?Something put on a site or

into an activity, to increase:

• Stickiness• Time on site• Sharing• Content creation• Registration• Purchases• Valued Behaviors

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What Does Gamification Do?

Lift:- Engagement

- Commerce- Loyalty- Retention

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1. What is Gamification?

2. Who is Badgeville?

3. Who does this stuff?

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a

Enterprise

Media Health Retail

Telco / Consumer Tech Agency & Events

150+ BEHAVIOR PLATFORM CLIENTS

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The Behavior Platform

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aa a

Key Components to The Behavior Platform

Drive, Measure, & Reward High Value

Behaviors with Smart Gamification

Socialize, Recommend, and

Notify Users about Contextually Rich

Behaviors

Elevate User Status Across All Your Communities of

Engagement

Game Mechanics Social Mechanics Rank & Reputation

Build Your Engagement Layer

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Drive Desired Behavior Everywhere

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STATUS & REWARD VALUEWith a highly social experience

you can deliver meaningful low-cost rewards

Reputation, Status, Badges, Levels, Icons

RECOGNITION ($)

Early/VIP Access, Moderation Powers, Stronger Votes

PRIVILEGES ($$)

Discounts, Free Shipping, Prizes

MONETARY ($$$)

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#Deloitte @schnaars

#Deloitte

1. What is Gamification?

2. Who is Badgeville?

3. Who does this stuff?

#Deloitte @schnaars

#Deloitte @schnaars

#Deloitte @schnaars

#Deloitte @schnaars

#Deloitte @schnaars

What is Gamification?

Employee Engagement

Customer Insight

Get Closer to Suppliers & Partners

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Thank YouScott Schnaars

GM EMEA@schnaars#Deloitte