Business Strategy Planning

Workshop

Presenter: Scott Goemmel, Business

Advisor, 4-Profit

Strategic Planning Workshop

Charting Your Course

4-Step Framework

Presented by:

Scott Goemmel

4-Profit, LLC

scott@4-profit.com

July 26,2012

“The single biggest danger in

business and in life, other than

outright failure, is to be successful

without being resolutely clear about

WHY you are successful

In the first place.”

- Robert Burgelman Stanford Business School

Agenda

• Why Plan at All

• Step 1: Defining Your Destination

• Step 2: Establishing the Company Vision

• Step 3: The People Plan

• Step 4: 100-Day Framework

Look Familiar?

“If you do not know

where you are going,

any road will get

you there”

- George Harrison

Agenda

• Why Plan at All

• Step 1: Defining Your Destination

• Step 2: Establishing the Company Vision

• Step 3: The People Plan

• Step 4: 100-Day Framework

Step 1: Defining Your Destination

Lifestyle

Step 1: Defining Your Destination

Sell

Step 1: Defining Your Destination

Growth

Step 1: Defining Your Destination

• Where do you see yourself 1, 3, 5, years from

now?

• What percentage of future business value is

your family’s retirement counting on?

• Do you have a succession plan?

• How will you exit the business?

• Do you have a backup plan?

• What about your partners?

Agenda

• Why Plan at All

• Step 1: Defining Your Destination

• Step 2: Establishing the Company Vision

• Step 3: The People Plan

• Step 4: 100-Day Framework

Step 2: Establish Company Vision

Call to Action next 3+ years

VAR/Sol. Provider

Current State

Cloud Paradigm

Shift

Future State - how do

you align?

Step 2: Establishing Company Vision

Cisco Apple

Google Microsoft

300B

in

Cash

How are you interpreting the market movers?

Step 2: Establishing Core Focus

• Understand your core focus

• Don’t allow distraction

What are you deeply

passionate about

What drives your

Economic Engine

What you can be the

best AT

Step 2: Establish Core Values

• What is a Core Value?

• Aspirational vs. Real

• Discuss Examples

Step 2: Target Market Planning Differentiation Strategy

Step 2: Target Market Planning Differentiation Strategy

Step 2: Target Market Planning Differentiation Strategy

Step 2: Targeted Marketing Plan

• What truly makes your firm different?

• Do you have true intellectual capital?

• Why do your clients buy from your

company?

• Goal: identify 3 differentiating

characteristics

– Align with target market

Agenda

• Why Plan at All

• Step 1: Defining Your Destination

• Step 2: Establishing the Company Vision

• Step 3: The People Plan

• Step 4: 100-Day Framework

Step 3: The People Plan

• Core value alignment first – do you have the

right people?

• Are they in the right roles (GWC)?

– Get it

– Want it

– Capacity to do it

• Do they understand the company direction?

• How often do you verify team health?

Step 3: The People Plan

• Leadership assessment & development

• Behavioral knowledge, competency review

• Culture of accountability

– Level of authority?

– How is failure embraced by company?

– Decentralized decision making?

• Relationship to your Destination Plan

Agenda

• Why Plan at All

• Step 1: Defining Your Destination

• Step 2: Establishing the Company Vision

• Step 3: The People Plan

• Step 4: 100-Day Framework

Step 4: The Planning Process Getting Started

1st 100 Days

Next 100 Days

Next 100 Days

Next 100 Days

Next 100 Days

• Draft Vision and Values

• Draft 3yr, 1yr, 100 Day Plan

• Start 100 Day Goals

• Refine Vision/Values

• Update 100 Day Plan

• Finalize Vision/Values

• Annual Update – 3yr, 1yr

• Update 100 Day Plan

• Refine Vision/Values

• Update 100 Day Plan

Step 4: Managing to Goals Getting Things Done

Step 4: Managing to Goals Our Reality

Over-subscription

Procrastination

Shiny Stuff

Our job is to manage within these realities

Step 4: Managing to Goals Effect of Procrastination

Reality Outcome

Step 4: Managing to Goals Goal Setting Worksheet

Owner Team Member 1 Team Member 2 Team Member 3

Goal/Rock S.M.A.R.T.

End Result State the impact, common understanding

of what “done” means

Status Off Track On Track On Track

Weekly Updates

6/18 – brief status

Measurable (Y/N) Y

• S.M.A.R.T.

• Integrate into weekly team meetings

• Shared by all

• Be honest, be brief

• Identify, Discuss, Solve consistent Off-Track issues

Step 4: Managing to Goals 100-Day Process

• Rule of Thirds

– Design

– Implement/Train

– Modify

• Things Change – 100 days is achievable

– Builds confidence in achievement

– Maintains focus

– Quick enough to make a difference

Effect of Executing with Discipline

Step Forward

Core Value

Accumulate

Visible results

People Line up

Energized by Results

Process builds

momentum

Summary

• Keep it simple

• Define your destination

• Engage key decision makers

• Understand your value-add

• Communicate results to company

• Monitor progress toward specific goals

• Execute, Execute, Execute!

Recommended Reading

Good to Great – Jim Collins

Traction – Gino Wickman

The E-Myth Revisited – Michael Gerber

5 Dysfunctions of a Team – Patrick Lencioni

5 Temptations of a CEO – Patrick Lencioni

Think & Grow Rich – Napoleon Hill

The Great Game of Business – Jack Stack

“Business Education

without execution

is just entertainment!”