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3XE Digital Croke Park, May 11th 2016

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The rise of messenger apps & the advent of ‘Conversational Commerce’

Twitter: @Dave_Haze

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By 2020 5bn people on earth will have smartphones

4 Source: Benedict Evans, Mobile is eating the world

PROPRIETARY AND CONFIDENTIAL ©2016 Source: EMarketer

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1. Ubiquity

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2. Asia

PROPRIETARY AND CONFIDENTIAL ©2016 Source: http://www.pewinternet.org/2015/04/01/us-smartphone-use-in-2015/

3. Consumers

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There’s gold in them thar hills!

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FB Messenger & KLM

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Conversational Commerce ‘Seamless and fluid experiences’

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?

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By 2020, the customer will manage 85% of its relationships with an enterprise without interacting

with a human

Source: Gartner: http://www.gartner.com/imagesrv/summits/docs/na/customer-360/C360_2011_brochure_FINAL.pdf

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PROPRIETARY AND CONFIDENTIAL ©2016

Bots

The next gold rush!

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So what does all this this mean for businesses and brands?

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“To be a successful advertiser on the web in the future, you will need to build content based on

many, lightweight interactions over time.”

Paul Adams, VP of Product @Intercom

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Email Open Rate SMS Open Rate

22% 98%

90min Response time

90sec Response time

Think SMS

V

V

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PROPRIETARY AND CONFIDENTIAL ©2016

In conclusion think….. ●  Trial, experimentation, pro-typing ●  Less on promotion, more on storytelling,

entertainment or utility ●  Context, relevant moments

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Thank you