1. 1. Google Confidential and Proprietary
2. 2. Google Confidential and Proprietary
3. 3. Google Confidential and Proprietary 3XE DIGITAL CONFERENCE CROKE PARK MAY 19TH GRAHAM BARRY EMEA BRAND LEAD
4. 4. Google Confidential and Proprietary 3 REASONS to care about video content
5. 5. Hasnt changed WHAT MATTERS TO PEOPLE
6. 6. Google Confidential and Proprietary
7. 7. Google Confidential and Proprietary
8. 8. Our mission is to empower the world to create, broadcast and share Source: US Statistics, Nielsen Video Census and Nielsen People Meter, Mar-May 2014 Month Average
9. 9. Google Confidential and Proprietary 10 years old!
10. 10. Google Confidential and Proprietary 3 REASONSto care about video content
11. 11. Google Confidential and Proprietary It helps you to... 1Find the right PEOPLE 2Tell great STORIES 3Build stronger RELATIONSHIPS
12. 12. Google Confidential and Proprietary It helps you to... 1Find the right PEOPLE 2 3Build stronger RELATIONSHIPS Tell great STORIES
13. 13. Google Confidential and Proprietary More people are watching more video Across more screens
14. 14. Google Confidential and Proprietary 15 People are watching video everywhere Commuting 11% At work 18% Outside 3% In store 4% When eating 6% At home 90% Source: Google Consumer Barometer, UK
15. 15. Google Confidential and Proprietary More people are watching more video More viewers and more views 2009 2014 [ONLINE VIDEO VIEWERS] +19% 29m 36m [ONLINE VIDEO VIEWS] 2009 2014 +300% 4bn 12bn Source: UK, ComScore Aug 2009 and Nov 2013
16. 16. Google Confidential and Proprietary 17 More people are watching more video Not just among young audiences 6-14 years 15-24 years 25-34 years 35-44 years 45-54 years 55+ years Source: comScore MediaMetrix, Desktop and Mobile, UK, January 2015 49% Female 51% Male
17. 17. Google Confidential and Proprietary 18Source: comScore MediaMetrix, Desktop and Mobile, UK, January 2014 January 2015