3-D: The next step, or a step too far?

Scott Fowler

Research Question

» Is the 3-D film experience worth the additional cost of admission?

What Will Be Discussed

Research Findings on movie-goers, and 3-D

BTIG Research

A negative look into 3-D filmsThe Struggle For Space

A positive look into 3-D filmsLooking Beyond Stereoscopic

3-D's Revival

“Looking Beyond Stereoscopic 3-D's Revival”Why 3-D is here to stay…

» Enhances the experience by bringing the viewer into the action

» Better quality with new projectors in every theater

» New 3-D technology improves every year

» 3-D is the next step, like sound, and color before it.

Back To The Future Part II

“The Struggle For Space”Why 3-D should go…

» For some, glasses induce sickness, and headaches

» It’s distracting to the audience, and takes away from the story

» The screen is much darker than a 2-D film

» It’s too expensive!

James Cameron

BTIG Research

» The average 3-D tickets cost an extra 3 to 4 dollars

» Richard Greenfield surveyed 2,600 movie-goers

» 77% of people feel 3-D tickets cost too much

» 80% of people reported seeing at least one 3-D film

Conclusion

» 3-D enhances audience experience

» 3-D is the next step

» Glasses are uncomfortable

» Ticket prices are too high

» 80% of people surveyed had seen one 3-D film

Sources

» Kroeker, K. L. (2010, August). Looking Beyond Stereoscopic 3D’s Revival. Communications Of The ACM. 53. p. 14 - 16

» Clover, J. (2010, Spring). The Struggle For Space. Film Quarterly. 63. p. 3

» Greenfield, R. (2010, July 14). 77% Think 3D Movie Tickets Cost Too Much. My Consumer Electronics. p. 01