Post on 28-Apr-2015
DMS Integration in Enterprise IP DMS Integration in Enterprise IP Networks
BRKVVT-2308
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicPresentation_ID 1
- Wants you to deliver “Video”“The Boss”
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 2
You think……� What codec?
WMV, H.264, MPEG-4, DivX, XviD, AVC
� What bitrates for audio and video? Streamed or On-Demand?� What bitrates for audio and video? Streamed or On-Demand?
64kbps, 128Kbps………..20Mbps….
� What video resolution and aspect ratio?
NTSC, PAL, CIF (SQ,Q, 4, 16), 480p, 720i, 720p, 1080i, 1080p, VGA, XGA, SXGA - 4x3, 16x9, 16x10
� What container format?
AVI, MPEG, MPEG-2 (PS or TS), MPEG-4, Real Media, Quicktime,
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 3
AVI, MPEG, MPEG-2 (PS or TS), MPEG-4, Real Media, Quicktime, 3GP, DivX
� What endpoints?
PC, MAC, iPhone, 3G Phone, Digital Signage
� But what about my Network????
Concepts seem a little..….
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 4
But I’d have to be…...
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 5
What ever the requirement……
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 6
Just get it to the right format……
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 7
If you can do all this simply, you deserve an…...
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 8
Agenda
� The need for medianet
� Cisco DMS Architecture� Cisco DMS Architecture
� Media Transcoding
� Integrating Digital Media Solutions
� Operational Best Practices
� Use Cases
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 9
The need for a Medianet
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 10
Cisco Video Strategy Customer
Benefits
Any-to-Any� Any content� Any time� Any time
� Any where
End-to-End� Devices� Network of networks
� Software
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 11
Platform, Systems and Services� Intelligent network for rich media� Collaboration, Broadcast/Streaming
� Robust services offerings
Desktop Video Streaming
Digital Signage + Enterprise TV
VideoSurveillance
Unified Communications
TelePresence
From Silos to Integrated Video Systems
NewCapabilities
NewCapabilities
Recording & StreamingRecording & Streaming
InteroperabilityInteroperability
IntercompanyIntercompany
Multi-pointMulti-point
Scheduling, Presence, Dial planScheduling, Presence, Dial plan
Auto discovery & configurationAuto discovery & configuration
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 12
EfficienciesEfficiencies
Scheduling, Presence, Dial planScheduling, Presence, Dial plan
SecuritySecurity
T
Today’s Structure:
Medianet Service Interface Benefits
Medianet Service Interface Benefits
Security (Identity & Trustsec)
Scalable delivery
Optimise experience & close loop
Monitor/report experience
Service Discovery
Session Mgt (QoS & Security)
Adoption & ease of development
TCP/IP
802.1x
IGMPv3
CAC/RSVP/QoS
IP SLA/NetFlow
SAF
SIP/ ICE/STUN
MiddlewareMa
na
gem
en
t Infra
stru
ctu
re
Medianet Service Interface:
� API
� Middleware
� Host Stacks / Protocols
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 13
Today: Overlay Model
� Application not network aware
� Network not application aware
Security (Identity & Trustsec)
Green / Auto Config
Medianet
802.1x
CDP
Ma
na
gem
en
t Infra
stru
ctu
re
Clients Media Network Services
Media Content
Media Endpoint
Session/Border ControllersCall Agent(s) Gateways
Session Control Services
Medianet ArchitecturePutting All the Pieces Together
Content
Media I/O
UserInterface C
od
ec
Identity Services
Mobility Services
Confidentiality
Access Services
Location/Context
Packet Delivery
Session Admission
Quality of Service
Transport Services
Optimisation
Conferencing
Recording
Transcoding
Bridging Services
Capture/Storage
Distribution
Content Mgmt
Storage Services
High Availability Network Design
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 14
High Availability Network Design
DATA CENTRE
Aggregation
Edge
Access
Core
CoreStorage / Tape Farms
Server ClustersServer Farms
Aggregation
Edge
Access
Core
CoreStorage / Tape Farms
Server ClustersServer Farms
Cisco Digital Media System
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 15
Cisco Digital Media System: Overview
A Comprehensive Suite of Digital Signage, Enterprise TV, and Desktop Video Applications
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 16
� Comprehensive: suite of digital signage, enterprise TV, and desktop video, managed from a single platform
� Scalable: to thousands of users and digital displays
� Network-centric: for optimal, intelligent media content delivery
Cisco DMS Solution Suite
Display and AccessManage and AdaptCreate
Fo
r D
eskto
p V
ideo
Digital Media Players and
Video Portal
Scientific Atlanta Encoders
Digital Media Encoders
Digital Media Manager
Fo
r D
igit
al S
ign
ag
e
an
d E
nte
rpri
se T
VF
or
Deskto
p V
ideo
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 17
Cisco LCD Displays
Network as the Platform (medianet)
Multiple Devices Media Experience Engine 3000
Fo
r D
igit
al S
ign
ag
e
an
d E
nte
rpri
se T
VF
or
Oth
er
Ap
plicati
on
s
E d i t
Ada
pt
Ada
ptVideo Content
Cisco DMS Architecture
Cisco Digital Signage
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 18
Media Access
Components of the Digital Media Systems: Digital Signage
Digital Media Manager
Media ManagementMedia Creation
Cisco Digital Media Player
Digital Signage Module
Scientific-Atlanta D9032/D9050D9034/D9054 Encoders
Enterprise TV Module
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 19
Media Delivery Networks
Content Distribution Manager (CDM) WAE Appliance
Media Delivery Engines (WAE)ISR-NM
Digital Signage: Architecture
Digital Media Manager Software for Signage Content Management
Digital Media Player for Display of Content on Digital Signs
Network
DMM
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 20
Content Server for Signage Content Distribution
(Web Server, File Server, CDN)
Digital Signage Call Flow: Scenario A
1. DMM Publishes Digital Media Designer presentation with video configured in a zone to DMP
2. DMP requests HTML page from DMM2. DMP requests HTML page from DMM
3. DMM serves HTML page including the video to DMP
4. DMP displays video within a zone within HTML page
1
3
2
4
DMP
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 21
DMM
Digital Signage Call Flow: Scenario B
1. DMM publishes URL of a HTML page with video configured in a zone from web/file server to DMP
2. DMP requests HTML page from web/file server2. DMP requests HTML page from web/file server
3. Web/file server serves HTML page including the video to DMP
4. DMP displays video within a zone within HTML page
1
2
4
DMM
DMP
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 22
3
DMM
Web/File Server(HTTP or CIFS)
Digital Signage Call Flow: Scenario C
1. Video source feed into D9032
2. D9032 joins and streams to multicast group in multicast network
3. DMM publishes Digital Media Designer Presentation to DMP3. DMM publishes Digital Media Designer Presentation to DMP
4. DMP requests HTML page with multicast configured from DMM
5. DMM serves HTML page to DMP
6. DMP sends IGMP join request to multicast group
7. Multicast network joins DMP and streams multicast video to DMP
8. DMP displays multicast video 5
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 23
multicast video within a zone in HTML page
1
3
62
4
5
8
Multicast Enabled Network
7
DMM
DMPSA D9032Camera
Digital Signage Call Flow: Scenario D
1. DMM transfers Digital Media Designer presentation with video configured in a zone to DMP local disk (internal flash or USB driver)
2. DMP requests HTML page from its local disk
3. DMP serves HTML page including the video from local disk
4. DMP displays video within a zone within HTML page
1
32
4
DMM
DMP
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 24
DMM
USB Driver
Zoning on DMP Controlled Screen
� Example of a four zone template populated with various media types
� Introduce different content elements within each zone
� Synchronise zones
Animation
Video
Image
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 25
Animation
Text
Digital Signage ExamplesThree-Zone Images Vertical
Orientation Graphic, Text
Video/Flash/Graphic/Text
Full Screen Video
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 26
Full Screen Graphic
Video Wall Content Combination
Cisco DMS Architecture
Cisco Enterprise TV
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 27
Enterprise TV: Architecture
An Interactive Application Enabling Organisations to Deliver On-Demand Video and Broadcast Live TV Channels
Over an IP Network to Digital DisplaysOver an IP Network to Digital Displays
SA Encoders Digital Media Players
Digital Media Manager
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 28
Players
Enterprise TV Leverages the Same Hardware Platform as Digital Signage
TV Channel Types Definition
� An ETV TV Channel can have the following type:
Multicast addressMulticast address
Camera, off-air, satellite, cable set-top-box feedsScientific Atlanta encoder as the multicast source
Example: udp://239.192.0.1:2000
� An ETV VoD can have the following type:
Unicast HTTP URL address
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 29
Example: http://www.cisco.com/video.mpg
EPG Overview
� Cisco Enterprise TV includes a web-based management tool (ETVM), which resides on the Cisco Digital Media Manager; through the ETVM you can run Digital Media Manager; through the ETVM you can run EPG with option 1/ or option 2/ or both
Option 1: Configure and define your own live channel lineups, providing an Excel .csv file
Option 2: Subscribe to syndicated third-party electronic-program-guide (EPG) services to populate
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 30
guide (EPG) services to populate an on-screen program guide for time-of-day listings of syndicated television programs
Headend With Camera/Setup Box Input Source
SA D9022, D9032 or D9034Encoder
Composite
EthernetDMP 430xG
MPEG2/MPEG4 SD Video
multicastor
SA D9050Encoder
HD-SDIASI
Component to HD-SDI
ConverterComponent
Audio
DMP 430xG
MPEG2 HD Video
multicast
Composite
IPAudio
IP VideoDistribution
DMP 4400G
multicastor
or
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 31
IPHD-SDI
ASIDCM
Audio
IP VideoDistribution 4400G
IPAudio
SA D9054Encoder
HD-SDI
IP VideoDistribution
DMP 4400G
multicast
MPEG4 HD Video
or
DMP 4400GComponent to HD-SDI
ConverterComponent
Headend With Off-Air Input Source
D9887 8VSBDemodulator
DMP 430xG
ATSC SD/HD Video
Demodulator
IPASI
DCMIP Video
Distribution
DMP 4400G
D9887 8VSB SA D9022, D9032 or D9034DMP 430xG
MPEG2/MPEG4 SD Video
multicast
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 32
D9887 8VSBDemodulator
SA D9022, D9032 or D9034Encoder
Composite
IPAudio
Ethernet
IP VideoDistribution
DMP 430xG
DMP 4400G
multicast
High Availability (HA) Using DCM
ASISA D9050
HeartbeatCable
SiSi
SiSi
IP
DCM
DCM
Optional High Availability DCM
SA D90522
SA D9054
IPIP Video
Distribution
DMP 430xG
DMP 4400G
multicast
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 33
Optional High Availability DCM
SA D9032
SA D9034
DMP 4400G
Cisco DMS Architecture
Cisco Desktop Video
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 34
Media Access
Components of the Digital Media Systems: Desktop Video
Digital Media Manager
Media ManagementMedia Creation
Cisco Video Portal
Video Portal Module
Digital Media Encoder 1000/1100
Digital Media Encoder 2000/2200
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 35
Media Delivery Networks
Content Distribution Manager (CDM) WAE Appliance
Media Delivery Engines (WAE)ISR-NM
Access with Cisco Desktop Video PortalBrowse, Search and Access Digital Media
� Customisable interface,program guide and search
� Personalised and featured playlists� Personalised and featured playlists
� Advanced player controls
� View synchronised slides
� Submit questions during live events
� Supports major formats: Windows Media, Flash, H.264, QuickTime
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 36
Media, Flash, H.264, QuickTime
Customise the Look and Feel to Reflect the Organisation Brand with the Digital Media Manager
MCS-7835
Desktop Video Call Flow: VoD
1. DMM publishes content to web server (FTP, SFTP, SCP)
2. DMM transfers video information in XML format to VP
3. PC accesses VP3. PC accesses VP
4. VP sends HTTP page with video info contained in XML
5. User clicks on a video and PC makes HTTP request from web server
6. Video streams from web server to PC
DMM Video Portal (VP)
VP PC Client
32
4
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 37
6
5
Web Server/Streaming Server
VP PC Client
1
Desktop Video Call Flow: Live Video
1. Video source feeds into DME
2. Streaming server pulls unicast live video from DME
3. Streaming server joins and streams to multicast group in multicast network3. Streaming server joins and streams to multicast group in multicast network
4. DMM publishes the live video URL to VP
5. VP PC client selects the live video URL from VP
6. Streaming server serves the live video URL to VP PC client
7. VP PC client sends IGMP join request to multicast group
8. Multicast network joins end user PC and streams multicast video to VP PC client
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 38
13
62
45
8
7
StreamingServerDMECamera
VPDMM
multicast
VP PC Client
Remember the need for this?
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 39
Media Adaption and Transcoding
Cisco Media Experience Engine
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 40
MXE 3000
Any to Any Video Collaboration
Supports wide array of input/output formats
Media Processing/ Editing
Allows enhancement of video quality
MXE 3000 Media Experience Engine
MXE 3000Media Experience
EngineMedia Production
Dynamic graphic overlays
Dynamic Content Distribution
Collaboration with Cisco DMS for
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 41
overlays
Workflow Automation
Auto-detection of files for job initiation
Cisco DMS for content distribution
MXE Architecture - Workflow
Customer & AutomationInterfaces
Command, Control and Integration
Reliable and fault-tolerant execution of jobs across multiple servers in a server pool. Each task below runs at used-defined priority on any available server in pool.
Web Services API MXE UI
Interfaces
FolderAttendant
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 42
Audio and Video Processing
User Customisable Job Workflow
IngestAudio/VideoProcessing
Encoding PackagingDistribution
and Notification
MXE 3000 Media Production
1/10/08 12:00
Animated PowerPointInsertions
Video CompositionVideo Composition
Animated PowerPointInsertions
San Jose New York
Logo
TitleOverlays
Water -
DynamicStreamingTickers
InsertionsCompositionComposition
TitleOverlays
Logo
Insertions
DynamicStreamingTickers
Water -In the News: Cisco announces the availability of ……
Janey Hoe, Senior Director
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 43
Logo Insertions
Water -marking
Logo Insertions
Water -marking
In the News: Cisco announces the availability of ……
Cisco DMS Network Performance Cisco DMS Network Performance Requirements
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 44
MPEG Video over IP: Traffic Pattern
Bandwidth
Delta (B, P) Frames
Key (I)Frame
Key (I)Frame
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 45
Delta (B, P) Frames
Time
Video Codecs
ApplicationApplication BandwidthBandwidth
MPEG1 VCR 0.5 to 1.5Mbps
MPEG2 VCR-HDTV 1.5 to 20Mbps
Mo
tion
Pic
ture
s
Ex
pe
rt Gro
up
MPEG2 VCR-HDTV 1.5 to 20Mbps
MPEG4 P.2 Internet-VCR 64Kbps to 4Mbps
H.261 Video Conferencing N x 64Kbps
H.263 Video Conferencing 32Kbps to 2Mbps
H.263+ Internet 24-64Kbps
MPEG4 P.10 Internet-HDTV 500Kbps to 12Mpbs
ITU
Mo
tion
Pic
ture
s
Ex
pe
rt Gro
up
=
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 46
H.264 AVC Internet-HDTV 500Kbps to 12Mbps
H.264/M 3G Mobile 64-128Kbps
Microsoft™ Internet-HDTV 128Kbps to 15Mbps
Real™ Internet-HDTV 64Kbps to 8Mbps
ITU
Sorenson™ Internet-DVD 128Kbps to 15Mbps
Bandwidth Planning for DMS Video
Desktop
ResolutionCodec Bandwidth
Fair: 100Kbps, Good: 350Kbps,
Best Practices
Desktop
Video
H.264 Good: 768Kbps Good: Full
Flash Good: 350Kbps Good: CIF
Digital MPEG-2
SD: 3Mbps, 5Mbps
HD: 12Mbps, 15Mbps Full
Signage H.264 SD: 3Mbps HD: 7Mbps Full
Flash swf Zone
Graphics Full
Fair: CIF, Good:CIF, Excellent: Full
Fair: 100Kbps, Good: 350Kbps,
Excellent: 1.5MbpsWMV
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 47
� For VoD, each user will start a separate unicast session; thus for N simultaneous VoD users, the amount of bandwidth consumed will be N*bandwidth per video
� For Live video, CBR is preferred to maintain the constant profile of the traffic over the network
Cisco Medianet Application ClassesDiffServ QoS Recommendations (RFC 4594-Based)
Application
Class
Per-Hop
Behaviour
Admission
Control
Queuing &
Dropping
Application
Examples
VoIP Telephony EF Required Priority Queue (PQ) Cisco IP Phones (G.711, G.729)
Broadcast Video CS5 Required (Optional) PQ Cisco IP Video Surveillance / Cisco Enterprise TV
Realtime Interactive CS4 Required (Optional) PQ Cisco TelePresence
Multimedia Conferencing AF4 Required BW Queue + DSCP WRED Cisco Unified Personal Communicator
Multimedia Streaming AF3 Recommended BW Queue + DSCP WRED Cisco Digital Media System (VoDs)
Network Control CS6 BW Queue EIGRP, OSPF, BGP, HSRP, IKE
Call-Signalling CS3 BW Queue SCCP, SIP, H.323
Ops / Admin / Mgmt (OAM) CS2 BW Queue SNMP, SSH, Syslog
Transactional Data AF2 BW Queue + DSCP WRED Cisco WebEx / MeetingPlace / ERP Apps
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 48
Transactional Data AF2 BW Queue + DSCP WRED Cisco WebEx / MeetingPlace / ERP Apps
Bulk Data AF1 BW Queue + DSCP WRED E-mail, FTP, Backup Apps, Content Distribution
Best Effort DF Default Queue + RED Default Class
Scavenger CS1 Min BW Queue (Deferential) YouTube, iTunes, BitTorent, Xbox Live
DMS Network Performance Requirements
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 49
0% PLR
Packet Loss Ratio (PLR) Impact
0.5 % PLR
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 50
5 % PLR
DMPs and Jitter
� 4305G, based on EM8621 Sigma Designs processor, has a 4 MB dejittering buffer
� 4400G, based on EM8635 Sigma Designs processor, has 5.5 MB dejittering buffer
� However, for multicast, the max dejittering buffer is currently set to 1500 milliseconds; larger value introduces larger delay when switching channels
� For unicast, max dejittering buffer can be used, but it
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 51
� For unicast, max dejittering buffer can be used, but it will be likely affected by flow control mechanism
Cisco DMS With Content Delivery Networks
Overview
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 52
Media Capture/Creation
MediaAccess
Media Management
Content Author
DMS With CDN Overview
Digital Media Encoder Multicast-Enabled WAN: Satellite
Cisco Digital Media Players
Media Delivery and Distribution
Employee PCWeb Video Server(Stored Video Files)
On-Premise,Remote Location
Players
Cisco NM-VSAT for
the ISR
Cisco
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 53
Unicast or Multicast WAN
(Stored Video Files)
Network Administrator
Cisco Digital Media Manager
Corporate Offices, At-Home Desktop Users
Caching/Pre-Positioning,
Live Streaming
CiscoCDN
Desktop Video VoD over ACNS and WAAS
Features ACNS WAASPreposition Trigger automatically triggered when
adding new videosscheduled daily or weekly during off-peak hours
Best Practices
adding new videos during off-peak hours
Bandwidth Control Yes No, but lowest priority for preposition task
Replication Methods HTTP, HTTPS, CIFS CIFS
Video Formats Supported Any video types Windows Media
Protocol to deliver VoDs HTTP CIFS (file://)
Authentication Not required Require authentication to the CIFS server beforehand on each user PC
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 54
each user PC
Internet/VPN Streaming Yes No
Video Removal allow to remove specific videos on a edge WAE
LRU
High Latency Links Usable even without on-site WAE Require on-site WAE for decent performance
Request Routing WCCP, Proxy, Content Router WCCP, Inline
Digital Signage VoD over ACNS and WAAS
Features ACNS WAAS*
Preposition Trigger Triggered when a content is scheduled using future schedule
scheduled daily or weekly during off-peak hours
Best Practices
scheduled using future schedule during off-peak hours
Bandwidth Control Yes No, but lowest priority for preposition task
Replication Methods HTTP CIFS
Non-prepositioned Video Can not play until replication completed
streamed directly from CIFS server
Video Formats Supported Any Any
Protocol to Deliver VoDs HTTP CIFS (file:///)
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 55
Easy Use No (Requires configuration for each new DMD presentation)
Yes (Once DMM and DMPs mounted to CIFS server. No more configuration)
Video Playback Rate Supported
15Mbps DMP 430x: 3Mbps, DMP 4400: 11Mbps
Request Routing WCCP, Proxy, Content Router WCCP, Inline
*DMPs with WAAS are “All” or “Nothing.” Cannot do by group. It may cause problem to sites without WAEs.
Cisco DMS With CDN
WAAS
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 56
Digital Media Delivery with WAASVideo on Demand
• DMPs can source content from a CIFS server.
• WAAS CIFS prepositioning used to move large size HD content across the WAN
• WAAS can also optimise the content per-request
WAAS WAAS
REMOTE LOCATIONCAMPUS
Cisco Video Portal
CIFS Server
• WAAS can also optimise the content per-request
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 57
5
Digital Media Manager
WAAS WAAS
Digital Signage&
Enterprise TV
TelePresenceCTS 500
WAN
Optimised Digital Media Delivery With CIFS
� The DMM will notify the DMPs to mount to the CIFS share
� All DMPs will be mounted; it is all or nothing for this version; no option for single or group DMP mountinggroup DMP mounting
� For presentation that were created with content pointing to a URL or presentations that were moved to an external server will still be valid
Digital Media Manager
REMOTE LOCATIONCAMPUS
CIFS Server
\\CIFS\WAAS_Share\\CIFS\WAAS_Share
WAAS
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 58
Digital Media Manager
WAAS WAAS \\CIFS\WAAS_Share
\\CIFS\WAAS_Share
WAN
DMM Notification
DMP Mount
BRANCH OFFICE DATA CENTRE
Challenges with Live Video Delivery to remote access points
Click on published URL to
get live stream2Cisco Video Portal (VP)
Publishing links Digital Media Manager
Windows Media RTSP unicast streams3
Encoding video in real time1
Microsoft Windows Media
Server (WMS)
4Video played within the CVP browser
Cisco DME
WAN
Bottleneck
to future live
webcastsManager(DMM)
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 59
BRANCH OFFICEBRANCH OFFICE
Bottleneck
�Redundant streams issued for the same source!
�WAN bandwidth upgrade needed
� Overloaded streaming servers
DATA CENTREBRANCH OFFICE
Live Video Streaming with WAASEdge stream splitting
Click on published URL to get live
stream2 Cisco Video
Portal (VP)
Digital Media Manager(DMM)
Uncompressed Video1
List of scheduled live
streaming events
WAAS
WAAS
3 Opens Windows Media Player
WAAS
4 Split Stream
Cisco DME
Microsoft Windows Media
Server (WMS)
WAN
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 60
BRANCH OFFICE
BRANCH OFFICE
WAAS
� Only one stream per remote site - WAN Upgrade not required
� Streaming Server Offload� No Configuration Required
Note: Separate Video license required
Desktop Video With WAAS
� Optimise all WAN traffic allowing additional bandwidth for video applications
Desktop Video Component Connections
DME
� Allow stream splitting for live RTSP video streams of Window Media at the edge
� Optimise and cache Windows Media video files reducing load on the WAN
DMM
CVPCIFS
Web/CIFS Server
BranchStreamingServer
HTTPHTTP
FTP
FTP
SFTP
RTSP
RTSP
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 61
WAN
CVP
CIFS
CIFS
Core-WAEEdge-WAE
Video PortalClient
Video PortalClient
RTSP
CIFS
RTSP
RTSP
Optimised Digital Media Delivery With CIFS
Once the Media Delivery for WAAS Is Configured and Enabled, DMM Mounts
DMM Media Delivery configuration
\\CIFS\WAAS_Share
Configured and Enabled, DMM Mounts to the CIFS Share on the CIFS Server
Mounts the WAAS Share
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 62
CIFS Server
DMM
CIFS Content Media Assets
Optimised Digital Media Delivery With CIFS
� The DMM will scan and copy the header information of all the content within the CIFS share into its Media Assets database; this includes any
\\CIFS\WAAS_Share
within the CIFS share into its Media Assets database; this includes any files that reside in subfolders
� Content title will be placed into the appropriate sub-category based on its mime type; this is linked to the CIFS shared content
� Title can then be moved to other categories manually if needed
Scans and Copies Content
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 63
CIFS Server
DMM
CIFS Content Media Assets
Optimised Digital Media Delivery With CIFS
� The DMM will copy all it’s content to the CIFS WAAS share using a Java application
\\CIFS\WAAS_Share
application
� The DMM will not keep a copy of the content that resides on the CIFS share
Scans and Copies Content
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 64
CIFS Server
DMM
CIFS Content Media Assets
VoD Storage Capacity Planning
� Identify
Total existing hours or bytes of video
Best Practices
Total existing hours or bytes of video
Shelf life of video
Popular life of video
New video added each week
Storage planning horizon
Language
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 65
Codec
Resolution
� Storage planning
One Hour Storage (Bytes) = (Encoding rate bps * 3600 seconds)/(8 Bits/Byte)
Cisco Video SolutionWAAS Video Application Optimiser
� Windows Media Stream Splitting - Each new client request (over LAN) will reuse existing incoming stream (over WAN) for the same stream URL
� Data-reduction and optimisation for non-WMT/RTSP video – WAN � Data-reduction and optimisation for non-WMT/RTSP video – WAN optimisation and bandwidth reduction for other video formats including video over HTTP, Flash, QuickTime, RealVideo, and any other video protocol that uses TCP as a transport
� Video-on-demand caching – Cisco WAAS CIFS acceleration can be used in conjunction with prepositioning to provide a powerful VoD-delivery architecture for digital signage, enterprise e-Learning, training, and video message archival and playback
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 66
� Intelligent video server offload – Cisco WAAS video delivery services minimise the burden placed on the origin video server by intelligently
� RTSP/TCP rollover - Client requests over RTSP/UDP automatically rolled over to RTSP/TCP
Cisco DMS-Ready Cisco DMS-Ready Enterprise IP Network
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 67
Medianet-Ready Campus ArchitectureBest Practices
� Latency and bandwidth
GigE access
10GigE distribution/core
SA EncoderDigital Media
Encoder
10GigE distribution/core
� High availability
Implement strategy for sub-second convergence
Access layer protection and ensuring endpoints are fair consumers
� Quality of service
Implement robust QoS service policies to manage application service levels
Enforce QoS trust boundaries
SiSi SiSi
SiSi SiSi
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 68
� Mobility
Implement high-speed wireless LAN to provide mobile access to video applications
� Confidentiality
Authentication of endpoints and users
Comply to security policies with data protection strategies, such as encryption
SiSi SiSi
DigitalSignage/ETV
Desktop Video
SiSi SiSi
Medianet-Ready WAN ArchitectureBest Practices
� Latency and bandwidth
Upgrade aggregation points to OC3/OC12
Upgrade branches to DS3 or higher
SLAUpgrade branches to DS3 or higher
Plan capacity and traffic engineering
� High availability design
Multiple/diverse WAN connections
PfR for intelligent path routing of applications
� Quality of service
SLAs from SPs
Implement robust QoS service policies
WAN TransportBranch
Edge
MAN Edge
WAN Aggregation
Edge
MAN Edge
FR/ATM
MPLS
Internet
…
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 69
Implement robust QoS service policies to manage application service levels
� Optimisation
Ensuring wanted/limiting unwanted bandwidth consumers (tools like PISA)
� Confidentiality
Comply to security policies with data protection strategies, such as encryption
MAN EdgeSite 1
MAN EdgeSite 2
MAN Transport
SONET/SDH
MetroEthernet
DWDM
Medianet-Ready Branch ArchitectureBest Practices
� High availabilityImplement HA strategy leveraging centralised and localisedservices as backups for each other
Have a survival strategy—branch needs to be able to Have a survival strategy—branch needs to be able to function alone
� Quality of serviceImplement robust QoS service policies to manage application service levels
� OptimisationImplement application optimisation services (such as WAAS)
Ensuring wanted/limiting unwanted bandwidth consumers
� Localised servicesDeploy local caching, conferencing, transcoding, gateway
WAN Internet
Desktop Video
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 70
Deploy local caching, conferencing, transcoding, gateway resources as needed
� ConfidentialityAuthentication of endpoints and users
Comply to security policies with data protection strategies, such as encryption
� MobilityImplement high-speed wireless LAN to provide mobile access to video applications
Digital Media Encoder
DigitalSignage
Medianet-Ready Data Center ArchitectureBest Practices
� Video storage and distributionPlan for digital media content storage volumes
Digital content managementDigital content management
Have a content distribution strategy
� Centralised servicesGlobal strategy for siting of conferencing and transcoding services, gateways
� OptimisationImplement application optimization services (such as WAAS)
� ConfidsentialityAuthentication of access to media
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 71
File Server for Video Storage
Digital Media Management
Streaming Server
DMM
VP
Web Server
Authentication of access to media
Comply to security policies with data protection strategies
� MobilityMobile access to media through Internet gateways
� B2BGateways, etc.
Cisco DMS Operations
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 72
Digital Signage: Operation and Management Workflow
Content
Creation
11
Content
Transformation
Content
Upload to DMS
DMS
System
22 33 44
IT
Staff
Graphic/Video DesignerDMS Operator
Creation Transformation Upload to DMS
DMP Screen
Design for
Digital Sign
System
Availability
5566
Schedule
Digital Sign
on DMPs
Schedule
Digital Sign
on DMPs
DMS Operation Plane
Video Preposition
over CDN
Video Preposition
over CDN
77
User Management &
DMS Operator
IT
Staff
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 73
Digital Sign
Policy
Decision
Digital Sign
Policy
Decision
Digital Sign
ChangeManagement
Digital Sign
ChangeManagement
2211
DMS Management Plane
User Management &
Content Approval
Communication
and Multimedia
Manager
Staff
User PCReadiness &
User
11
Video File Creation
Video FileSubmission
DMSSystem
22 33 44
Desktop Video: VoD Operation and Management Workflow
IT Staff Video User Community
UserManagement
Creation Submission
Video Editing&
Transcoding
SystemAvailability
5566
VideoPublishing
VideoPublishing
DMS Operation Plane
Video
Prepositionover CDN
Video
Prepositionover CDN
77
IT
Staff Video Designer
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 74
Live VideoPolicy
Decision
Live VideoPolicy
Decision
11
DMS Management Plane
Video ApprovalStaff
Communication
Manager
Video Designer
Desktop Video: Live Broadcast Operation and Management Workflow
User PC Readiness &
User
11
Pre-eventAnnouncement
Configure Live Event Program
DMSSystem
22 33 44
IT Staff
Video Operator
User Management
Announcement Event ProgramOn CDN
Live EventCreation &Publishing
SystemAvailability
5566
Operate Live Event
Module
Operate Live Event
Module
DMS Operation Plane
Post-eventRecorded Video
Publishing
Post-eventRecorded Video
Publishing
77
Video Operator
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 75
VideoPolicy
Decision
VideoPolicy
Decision
11
DMS Management Plane
Live Broadcast Approval
Communication
Manager
Digital Media Application
Integration with Cisco and other Third Party Applications
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 76
Open Platform Unlocks Applications
Open, standards based architecture enables customisation and integration
� Conference Room Management
� Line Queuing
� Dynamic Content
� Smart Signage: RFID & Video Analytics
� Call Centre
� IP Convergence
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 77
� IP Convergence
� Content Management System
� Touchscreen & Kiosks
� Outdoor Signage
Smart Signage: Audience Measurement
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 78
Video analytics technology accurately captures, tracks and analyses faces, generating real-time audience data:
Digital Media Manager
Call Centre Integration
Inova Broadcaster
Digital Media Manager
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 79
Virtual Agent Kiosk
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 80
Digital Signage TelePresence
Summary
� DMS is a medianet application
� DMS provides three business video solutions: � DMS provides three business video solutions: digital signage, ETV, and desktop video
� DMS requires CDN delivery for best performance
� DMS operations are more than IT
Require the collaboration among IT, video user community, video team, multimedia design team, communication team, and
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 81
video team, multimedia design team, communication team, and marketing team
Q and A
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 82
Complete Your Online Session Evaluation
� Give us your feedback and receive fabulous prizes.
� Go to the Internet stations located � Go to the Internet stations located throughout the Convention Centre to complete your session evaluation
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 83
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 84
Additional Information
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 85
Digital Signage Content Creation
SourceCreation Tools for
On-Demand PlaybackCreation Tools for
Live Playback
Flash
� Graphics, still photos and images
� PPT� Adobe Flash 6, 7, 8, and 9 NAFlash
Animation� PPT
� Other flash animations (.swf)
� Adobe Flash 6, 7, 8, and 9 NA
HTML, Web Content
� HTML, web pages
� Excel spreadsheets
� RSS and Text data
� Web editors (WYSIWIG): Dreamweaver, Front Page, etc.
� Excel (output to HTML)
NA
MPEG (1/2/4 Part 2 and H.264) Video
� DVD (MPEG-2)
� Analog formats* (beta tape, DV-Cam)
� Other digital formats
� Adobe Premier Pro
� Apple Final Cut Pro
� VLC
� Sony Vegas
NA
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 86
H.264) Video � Other digital formats (.avi, .mov, .flv, .mpg) � Sony Vegas
MPEG-2 Video
� Live camera
� Live cable feedNA
� Scientific-Atlanta D9022, D9032, D9034/D9050 Encoders*
MPEG-4 Video
� Live camera
� Live cable feedNA
� Scientific-Atlanta Encoder D9034/D9054
* Cisco Digital Media Encoders are NOT currently compatible with Digital Media Players
Accepted Rich Media Formats
*
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 87
1–3Mbps
7–12Mbps
*
*H.264 only supported on DMP 4400G
MPEG-4 Encoding and MPEG2 TS
� MPEG-4 is transport agnostic, i.e., does not define transport layers; adaptation to a specific existing transport layer has been definedtransport layer has been defined
� MPEG2 transport layer
Multiplex PES streams belonging to the same program(video, audio, teletext, subtitles)
Provide program synchronisation (PCR)
Produce a Transport Stream (TS) of fixed length
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 88
Produce a Transport Stream (TS) of fixed length(188 bytes) packets
Encoder Option Matrix
SD/HD MPEG-2 MPEG-4* IP-TS Output*
D9900 Encoding Rate (Mbps)Output* (Mbps)
D9022 SD Optional 0.5 ~ 15
D9032 SD Optional 0.5 ~ 50
D9050 HD Mandatory 5.6 ~ 100
D9054 HD Optional 3 ~ 25
D9034 SD Optional 0.3~15
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 89
D9034 SD Optional 0.3~15
*MPEG-4 is only supported on 4400G*IP MPEG-2 Transport Stream Output
QoS Recommendations for DMS Live Video
� L2 QoS
� Marking (DSCP)� Marking (DSCP)
� No policing
� L3 LLQ/CBWFQ
� Sufficient bandwidth allocation
� Do not enable WRED for UDP video streams
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 90
� Maintain QoS for CDN
DMM CIFS Configuration
� Go to the Media Delivery Tab under settings
� Select “Yes” to select WAAS
� Select the WAAS option
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 91
� Enter the CIFS server information
� Once mounted, Available Space information will appear
DMP CIFS Configuration
� You can verify if a DMP has been mounted by opening up the DMP browser GUI
� Selecting “Manage WAAS Share” under “Administration”
� The Share Settings status should
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 92
� The Share Settings status should show Mounted
DMP CIFS Configuration
� DMP also has an additional Managed service; it should be set to “ON” to enable Share mounting after rebootset to “ON” to enable Share mounting after reboot
� This would be done automatically when enabling WAAS on the DMM GUI
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 93
DMP CIFS Directory
The DMP Will Create a Share Folder Once the CIFS Has Been Enabled Named “Cifs”
� This is the mounted CIFS share containing all the content
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 94
containing all the content
� To reference a media file on cifs, use the URL file:///tmp/ftproo/cifs/filename.mpg
Conference Room Management
Nevotek Outlook Integration
Digital Media Manager
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 95
CMS
Content Servers
Nevotek Outlook Integration (MRM)
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 96
Line Queuing
Digital Media Manager
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 97
CMS
Content Servers
Dynamic Content: Currency Rates
Currency LIVE Server
Digital Media Manager
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 98
CMS
Content Servers
Smart Signage: RFID
RFID Reader
Digital Media Manager
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 99
Virtua Bank Credit Card
RFID Content
Content Servers
Manage Content Displays From the IP Phone
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 100
Content Management: Experience-Based Digital Signage
2008 NBA
All-Star Game
Plasma Wall
2008 NBA
All-Star Game
Luxury Suite
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 101
2008 NBA
All-Star Game
Kiosks
Connected
Stadium
Content Management: Experience-Based Digital Signage
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 102
Touchscreen
Digital Media Manager
Onlinet Thin Client
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 103
CMS
Content Servers
Outdoor Signage
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 104
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 105