3a. Global Tourism growth

Why has tourism become a global phenomenon?

You should be able to: 1. Describe the trends of

international and domestic tourism

2. Describe the changing nature of global tourism

By the end of this lesson

Definition • International tourism

refers to tourism outside of a tourist's own country

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• Domestic tourism refers to tourism within a tourist's own country

International Tourism trends

• Increasingly diverse in origins and destinations

• Asia pacific destinations becoming more popular

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Text pg 29

Domestic Tourism Trends• Grows along with international tourism• Especially in big countries like China and

Philippines

Domestic tourism in Singapore?

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307 June holiday trip

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Option 1 Option 2

Chan brothers travel tour package Backpack

Visit Eiffel Tower in Paris Participate in Tomatina in Spain

4 hours flights to Hongkong 12 hours flight to Africa

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Changing nature of tourism

From mass tourism to niche

tourism

Chan brothers travel tour package Backpack

From tour groups to

independent travellors

Visit Eiffel Tower in Paris

Participate in Tomatina in Spain

Short or long haul

destinations

4 hours flights to Hongkong

12 hours flight to Africa

Changing Nature of TourismEvolution of mass tourism to niche tourism• Mass tourism- act of visiting a destination

with large amounts of people at one time• Dominated by Tour Operators offering low

cost, standardised package tours

• Niche tourism targets a specific market segment, usually with a well-defined product that can be tailored to meet the interests of the tourists

Tomatina, Bunyol, Spain Monkey Buffet, Lopburi, Thailand

Changing Nature of TourismFrom tour groups to independent travellers• Tourism moving towards independent

travel (e.g. backpacking) • Independent travel allows for more

flexibility in travel itinerary • Tourists are not bounded by restrictions

laid out by following tour groups

Changing Nature of TourismGrowth of long haul destinations • No standard definition of what is

considered long or short haul destinations• Some consider long haul destinations to be

more than 5 hours away by flight• Tourists moving away from regional

destinations to those which are further away (e.g. Singapore to Brazil/ USA)

Changing Nature of TourismDevelopment of package holidays Tour packages moving towards adopting niche tourism types (e.g. food and wine tourism)

Changing Nature of TourismDevelopment of short haul destinations• Short haul destinations have also tried to market

themselves to niche markets• For Singapore, rise in ecotourism and community-

based tourism in short haul destinations • E.g. Komodo national park, Orang Asli experience

Learning Points • The trend of global tourism is positive seen

from both rising tourist arrivals and tourism receipts

• Niche tourism types and independent travelling have become popular

• Package tours are adopting elements of niche tourism to attract the diverse market

• Tourism is the way to go because of the economic benefits it brings

Homework text page 34Question 1a, 1b & 4b (2m each)

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