3 things a mam must be a master at

Post on 11-Nov-2014

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Tips when picking a tool to handle your marketing assets. Part II.

Transcript of 3 things a mam must be a master at

MARKETING Asset Management

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Different Channels

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Your system needs to master distributing files through many

channels – analog and digital, or you’ll end up in a dead end.

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Creating output

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If your organization doesn’t understand the system or dislikes it, you will

end up in a product empty as a ghost town!

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Once all your files are in place you need tools to spread and share them

internally and externally.

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If you have ticked off everything so far you’ve found yourself a MAM system!

Then you can of course add a bunch of features that make your system extra sleek.

But without the basics they are all kinda pointless.

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