Post on 01-Jul-2015
description
3 Mistakes in Your Content Marketing Campaign
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No one every wants to admit that they’ve made a mistake. But, hey, it can happen.
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So now it’s time for us to fix these mistakes together! Specifically in your content marketing campaign.
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Here are the Top 3 Mistakes
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Mistake #1: Not having a concrete plan
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So many go into their marketing strategy thinking
that a content marketing plan will just fall into
place.
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This is such a damaging assumption.
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Your content marketing strategy
won’t “just happen,” you have
to prepare.
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Study your audience and
what type of
information they like so
that you can connect
with them more
efficiently.
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Additionally, evaluate your needs as a company so that your content marketing strategy will
reflect these goals.
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Always have a plan for your content marketing campaign.
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Mistake #2: Concentrating on your company
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I’m sure that your company is doing incredible things, but that shouldn’t be the sole focus of the content on
your site.
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Your audience wants to read about content that is both valuable and relevant to the industry you are a part of.
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Your audience wants to
educate themselves.
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A company’s blog needs
to prove to their
customers that they’re
content is worth their
customers’ time. It can’t
just be random
information thrown down
on the page.
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Your blog must hold valuefor your audience.
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Mistake #3: Not understanding your competition
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You can't be competitive if you don't understand what your competition is doing.
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It’s incredibly important that you understand what your audience is doing, why they’re doing it and how their audience reacts to it.
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You need to know what your competitors are doing so that you can more accurately and effectively combat to it and become
competitive within the industry.
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Additionally, studying your competition and how they effectively target their audience will ensure that
you’re launching information that your target audience is interested in – and placing it where
they’ll find it.
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Mistakes happen. But the sooner you know, the better.
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Want to learn more about
content marketing?
Click here.
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Connect with us
What do you think the most common content
marketing mistakes are?
Email us!
Stephanie@ndashmarketing.com
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