Post on 11-Oct-2020
26th 27th
PRIVATE OPENING CEREMONY - 25TH MARCHSUPER BOCK ARENA - PAVILHÃO ROSA MOTA
MARCH
5:30 pm PRIVATE OPENING CEREMONY (SUPER BOCK ARENA - PAVILHÃO ROSA MOTA)
FINAL
FINAL
FINAL
VÍTOR BENTO
MALCOLM GLADWELL
JENNIFER PETRIGLIERI
MARTIN WEZOWSKI
KEITH WEED
ROB CAMPBELL
ARUN SUNDARARAJAN
SCOTT MORRISON
LAUREN DELISA COLEMAN
25th
8:00 am
9:20 am
9:30 am
10:30 am
11:10 am
11:50 am
12:30 am
2:15 pm
3:30 pm
4:10 pm
4:50 pm
5:10 pm
REGISTRATION
REGISTRATION
WELCOME SESSION
WELCOME SESSION
BREAK, BOOK SIGNING & BUSINESS STAGE
LIVE UNPLUGGED
LUNCH & NETWORKING
BREAK, BOOK SIGNING & BUSINESS STAGE
BREAK & BUSINESS STAGE
LUNCH BREAK & BUSINESS STAGE
26th
MODERATION:
FREDERICO SANTOS
MALCOLM GLADWELL
THINKERS HALL
MODERATION:
INÊS VELOSO
JULIET RAUSCH
EMPOWERING ORGANIZATIONS
MODERATION:
ROSA SILVA
ELIZABETH VAN GEERESTEIN
THE RIGHT PERFORMANCE FOR ALL LEVELS OF LEADERSHIP
MODERATION:
ANA SOUSA
MARIA VON SCHEEL-PLESSEN
DIGITALIZATION IN THE LUXURY INDUSTRY
MODERATION:
ANTÓNIO LOBO XAVIER
MODERATION:
GONÇALO MADAIL
ANA PINHO, ISABEL FURTADO, ISABEL VAZ, PAULA AMORIM
JAMES HUNT, MARK MELLING, PHIL ROBINSON, PIET-HEIN BAKKER
TRENDS FORUM
FUTURE OF CONTENT
MODERATION:
JOSÉ CARLOS PEREIRA
MARTYN NEWMAN
DEVELOPING EQ TO HELP FACE THE UNKNOWN
THE INDUSTRY CHALLENGE
MODERATION:
ANA VALENTIM
MODERATION:
LUÍS PEDRO MARTINS
MOHANNA AZARMANDI
NICO MULDER
HOW TECHNOLOGY IS CHANGING THE WAY WE LEARN
THE SUSTAINABILITY OF TOURISM
MODERATION:
CARLA PEREIRAMODERATION:
DUARTE ARAÚJO
MODERATION:
JOSÉ ALEXANDRE SILVA
DAVID KAISER
DAMIAN SLATTERY
BUILDING A VOICE STRATEGY WITH ALEXA
HOW BRANDS CAN DRIVE IMPACT THROUGH PURPOSE AGATHA RUIZ DE LA PRADA,
JOSÉ ALEXANDRE OLIVEIRA, LUÍS ONOFRE, MANUEL VIOLAS
27th
PROGRAM
6:00 pm
6:45 pm
6:30 pm
8:00 am
9:20 am
9:30 am
10:10 am
11:00 am
11:30 am
12:10 am
12:50 am
1:00 pm
2:30 pm
MAIN STAGE
MALCOLM GLADWELLBest Selling Author
JENNIFER PETRIGLIERIAssociate Professor of Organisational Behaviour, INSEAD
• The most striking fact about disruptive innovations is how long they take to come about the time from invention to full adoption is usually 25 years or more. Why does it take so long?• Innovations need to fit with the dominant generational paradigms of their era. The ATM took decades to be adopted by consumers because it required a social ideology comfortable with a banking network, as opposed to a banking hierarchy• Innovations - particularly complicated innovations - take time to be understood: it took the inventors of the telephone 30 years to discover what the telephone was for • Innovations need to find a strategic home. The tank’s adoption by the British military was delayed by the fact that no one could figure out where it belonged • The barriers to adoption are rarely technological. They are social: they have to do with the fit between people and new ideas. Innovation, paradoxically, requires patience as well as haste
• How can working couples build a fulfilling relationship and maintain two meaningful careers over their working lives?• Couples oscillate between periods of stability and periods of difficulty, which arise at three transition points• The most common misunderstanding is that to thrive through their transitions couples must focus on and fix the practical aspects of their lives; childcare arrangements, scheduling and location decisions• Couples relationships become fatally flawed when they develop an imbalance of power. The power to get when they ask, and do things they want• The key to thriving over the long term is developing a habit of talking about what matters most, the lines you are unwilling to cross and your fears for the future
MARTIN WEZOWSKIChief Designer & Futurist, SAP
• What are the mechanics of change and how to observe them?• What comes before strategy? Vision. How to use imagination to create futures and find your strategy and purpose?• What are the 4 main drivers for the future of work?• Can we design futures and who is responsible for doing that?• What is the HuMachine and how is it different from the stereotypical “Human VS Machine”
MAIN STAGE
ROB CAMPBELLHead of Strategy EMEA, R/GA
KEITH WEEDIndependent Director | President Advertising Association
ARUN SUNDARARAJANNYU Professor | Author and Expert
• Why insights have never been so important• Understand how to understand your audience• The difference between relevance and resonance• How to create work that is interesting not just right• A reminder that creativity is the only legal means to change heritage, distribution and budget
• The world and business environment have never seen so much change and turmoil, with more to come• What is the role of business in social and environmental sustainability?• Can business and brand purpose make a positive impact on society?• Can business and brand purpose be a competitive differentiator or is it just green wash?• What insights and learnings can be leveraged from those who have created purpose as a business driver?
• The fourth industrial revolution will dramatically reshape the world of work over the coming decades• The five forces of AI define the pace at which the technological possibility is translated into business reality• Traditional corporations must embrace the power of digital trust systems and integrate platform strategies• As the employee-employer relationship fades, new funding models for the safety net and social protections will be critical• Automation will not lead to widespread technological unemployment, but flawed transition management could create social instability
MAIN STAGE
SCOTT MORRISONFounder and bringer, the Boom!
• How did Amazon become the retailer of choice for a large portion of the US population?• How can other companies work with them or compete with them?• How are luxury and fast-fashion retailers competing in the ever-changing, fickle world of fashion?• How did Sephora draw customers away from the once-dominant department stores to become the go-to retailers for beauty products?• What can we learn from the new digitally native vertical brands?
• How to leverage fragmentation• The importance of the right video content• How to work with “ambassadors” and others to ensure a native approach• Where AI, Blockchain, Digital Currency will come into play• How to generate compelling content marketing strategies
LAUREN DELISA COLEMANDigi-Cultural Trend Analyst, Author & Tech Entrepreneur
VÍTOR BENTOManager and Economist
PRIVATE OPENING CEREMONYINVITATION ONLY
• A historical perspective of world population• Growth factors• Catastrophic visions of the past• The problem of exponential growth• Is there a sustainable economy without population growth?
Challenges of World Demography
WORKLABS
TRENDS FORUM
DIGITALIZATION IN THE LUXURY INDUSTRY
THINKERS HALL
ANA PINHOPresident of the Board, Fundação Serralves
MALCOLM GLADWELL Best Selling Author
MARIA VON SCHEEL-PLESSENGlobal Media Manager, Montblanc
ANTÓNIO LOBO XAVIER
FREDERICO SANTOSHead of Digital
& Innovation, Sonae MC
ANA SOUSA VP People, Farfetch
MODERATION
MODERATION
MODERATION
KEY POINTS
KEY POINTS
KEY POINTS
• With the growth of remote work, constant mobility and Board rotation, how do we manage, humanize and nurture the commitment with the company?• How do we lead multigenerational teams in a context of cultural diversity and divergent ideas?• What are the skills that a future leader should see and what are the ones to find in employees?• In times of great monitoring of managers’ performance (Aims, KPI’s, Outcomes), how to balance short and long-term views in the organizations?• What are the biggest challenges of future leadership towards “Facing the Unknown”?
• Human beings are equipped to make sense of intimates - friends, family, community. But the same strategies that work with intimates don’t work with strangers• Human civil society is built on default to truth: the assumption that communication is fundamentally honest. That is what makes civil society possible. But it also opens us to occasional deception • In our dealings with others, we use facial expressions and demeanor as a guide to internal emotional states. This works well some of the time. But it also introduces a significant amount of error into human interaction, when we confront people whose emotions do not match their demeanor • The biggest mistake we make in dealing with these two flaws is to try and penalize trust - or introduce paranoia and suspicion into human interaction. That is a cure worse than the disease.• Talking to strangers successfully requires finding careful and targeted strategies to cope with our weaknesses
• Digitalization in the luxury industry- status quo• How digital can luxury go? Limitations and brand safety• Best practices of digital transformation and how to tackle it
TALKING TO STRANGERS
ISABEL FURTADOCEO, TMG Automotive
ISABEL VAZChairman of the Executive Committee, Luz Saúde Group
PAULA AMORIMChairman, Galp
Partner, MLGTS
WORKLABS
EMPOWERING ORGANIZATIONS
JULIET RAUSCH Senior Account Executive, Lever INÊS VELOSO
Marketing andCommunications Director,
Randstad Portugal MODERATION
KEY POINTS
• Organizational empowerment and its importance• Map your workplace culture• How to build an empowering culture in organization?• Corporate longevity: the rise and fall of companies that lost their edge• What can we learn from “Cultural Creatives”?
THE RIGHT PERFORMANCE FOR ALL LEVELS OF LEADERSHIP
ELIZABETH VAN GEERESTEINManaging Partner, Papillon & Partners ROSA SILVA
Partner, Abylos
MODERATION
KEY POINTS
• How can we build a culture of high-performance in our teams and in our organizations?• Improving our team/organization’s execution power by building a leadership-powered company based on accountability • Transforming an activity/(non)-compliance culture to an achievement/ commitment culture • Using agility to optimize digital disruption in our industry• How do we create a sustainable performance pipeline in our organizations
BUILDING A VOICE STRATEGY WITH ALEXA
DAVID KAISERGeneral Manager Growth and Engagement, Amazon Alexa Skills and Voice Service Europe
CARLA PEREIRAMarketing & Communication
Manager, DPD Portugal
MODERATION
KEY POINTS
• Are Voice User Interfaces here to stay?• Learning about the Amazon Alexa Vision• State of the business - Alexa Voice Service and Alexa Skills• What does Alexa offer for your business?• Monetization Opportunities with Alexa
WORKLABS
HOW TECHNOLOGY IS CHANGING THE WAY WE LEARN – THE OPPORTUNITIES AHEAD OF US
DEVELOPING EQ TO HELP FACE THE UNKNOWN
MOHANNA AZARMANDI Chief Learning Officer, Microsoft Germany
MARTYN NEWMANClinical Psychologist specializing in Emotional Intelligence (EQ) and Mindfulness
ANA VALENTIM CMI & Innovation,L’Oréal Portugal
DUARTE ARAÚJO Companies Administrator
MODERATION
MODERATION
KEY POINTS
KEY POINTS
• How is technology changing the way we learn today and in the future?• Will technology influence the human interaction or make it obsolete?• What can we learn from digital natives and the skill trailblazers today?• How did Microsoft use skilling and learning to enable their own digital transformation?• What can other companies and individuals learn from those who pave the way?
• What is the science behind Emotional Intelligence?• What is the relationship between Emotional Intelligence with successful leadership, culture and communication?• How do the EQ Competencies translate to cross-functional team cohesion and leadership effectiveness?• Why EQ is a necessity to be strategic as well as tactical, to go from the transaction to the connection• How does greater levels of EQ prepare you to Face the Unknown?
FUTURE OF CONTENT
JAMES HUNTVice President, CNN International Commercial
MARK MELLINGHead of RYOT Studio EMEA & 5G Lead EMEA + LATAM, Verizon Media
PHIL ROBINSONHead of Data Science & Insights EMEA, Bloomberg Media Group
PIET-HEIN BAKKERManaging Director, SP Entertainment
MODERATION
KEY POINTS
• The future is still content! Are we living a “Content Platinum Age”?• Is this game changing on mass production and distribution players board only reinforcing the “Content Kingdom”?• Is global awareness on equality, poverty and climate Urgency a big new creative influence?• Artificial Intelligence – will “Data Empire” be creative?• Surgical Marketing – content for one, content for all?
GONÇALO MADAILDirector, RTP
Inovação | Program Director, RTP Memória | Subdirector, RTP1
WORKLABS
HOW BRANDS CAN DRIVE IMPACT THROUGH PURPOSE
DAMIAN SLATTERY Vice President of Marketing, Fast Company
MODERATION
KEY POINTS
• How purpose drives marketing impact, lasting impressions, and the bottom line• Why consumers and audiences connect with purpose• How brand content studios can lead the charge• How to tell purpose-driven, innovation-led stories• Who is doing purpose-driven marketing well today and why is it working
THE INDUSTRY CHALLENGE
THE SUSTAINABILITY OF TOURISM
NICO MULDER City Marketing Strategist & Consultant, amsterdam&partners
LUÍS PEDRO MARTINS President, Turismo do Porto
e Norte de Portugal
MODERATION
KEY POINTS
• Amsterdam, capital of the Netherlands, has been punching above its weight for the past 15 years. In 2018, the city attracted an astonishing number of 19 million visitors• What caused all this success? How did the city transformed itself into this cultural and hip and happening hotspot? And to what extend did city marketing and branding play a role in this?• Understand how you can collectively shape a better image of a city, together with more than a thousand private and public partners, and highlights the current ambitions and challenges• Alongside the success, the city is also facing challenges regarding air pollution, nuisance and crowdedness. How to deal with these new challenges and how to build on a sustainable future?• Using specific examples, campaigns, projects and solutions, it will be highlighted the innovative strategy Amsterdam implemented to cope with these challenges
JOSÉ ALEXANDRE SILVA Managing Director, Mondelez Portugal
AGATHA RUIZ DE LA PRADA
JOSÉ ALEXANDRE OLIVEIRA
LUÍS ONOFRE MANUEL VIOLAS
MODERATION
KEY POINTS
• The connection between machines and people/machines• The impact of new industry in number, quality and people’s skills • Productivity, efficiency, effectiveness and the profitability of the new industry – are the factories going to be intelligent on it’s own?• Are the process digitalization and the operation automation already a reality on traditional sectors?• Is the future going to be like in the movies? Factories virtualization, 3D printing and the rise of collaborative robots
JOSÉ CARLOS PEREIRA
President, Grupo Violas Business Expert, Developer & Consultant
Founder & DesignerChairman, RiopeleDesigner
OPEN AT BREAKSBUSINESS STAGE
27th - 10:45 am
VANESPAugusto CabralAdministrator
26th - 10:45 am
26th - 1:15 pm
26th - 4:50 pm 27th - 10:30 am
26th - 11:00 am
26th - 1:30 pm
26th - 1:00 pm
26th - 1:45 pm
SOALHEIRO Luís Cerdeira General Manager & Enologist
ENERGIA SIMPLES Olavo Pinto Marketing Director, Energy Communities
LIGHTBOXLuís Ismael Film Director
LIPORMónica Monteiro Director of Planning, Management and Information Systems Departament
BYTALK Afonso Santos General Manager
GRUPO DREAMMEDIA Ricardo Bastos CEO
LEXUS João Pereira Brand & Product Manager
ARQUICONSULT Carsten Wulff Vice President LS Retail Europe
EVENT MAP
REGISTRATION
PAYMENT
To participate in this event, you can register online on our website, or download the registration form (www.qspsummit.pt) and send it with the payment proof to the following e-mail, fax or address.
IBAN: PT50 0269 0301 00200076594 18BIC/SWIFT: BKBKPTPLXXXHelp-Desk: (+351) 91 625 2000 (09h30-19h00)Fax: (+351) 226 108 552Email: info@qspsummit.pt
PROTOCOLS• ACP - Associação Comercial do Porto
• AEP - Portuguese Entrepreneurial Association
• AICCOPN - Associação dos Industriais da Construção Civil e Obras Públicas
• AIMMAP - Associação dos Industriais Metalúrgicos Metalomecânicos e Afins de Portugal
• ANIVEC - National Association of Clothing Manufacturers
• AORP - Portuguese Jewellery and Watchmaking Association
• APCOR - Portuguese Cork Association
• APICCAPS – Portuguese Footwear, Components, Leather Goods Manufacturers’ Association
• APPM - Portuguese Marketing Association
• ATP - Textile and Clothing Association of Portugal
• CCLB - British Portuguese Chamber of Commerce
• CCP - Portuguese Commerce and Services Confederation
10% discount in Individual and Corporate passes, 5% discount in Premium passes, not cumulative with Early Bird (until 31st January, 2020).
TICKETS PRICE EARLY BIRD (UNTIL 31st JANUARY)
Individual
Corporate (3)
Premium (10)
640 €
1.750 €
5.500 € Plus VAT
REGISTRATION INCLUDES
The content of presentations is speaker’s
responsibility. For greater reasons, small changes
in the program may occur.
Each pass is indivisible and valid for the two days
of the event (26th - 27th, March 2020).
The Private Opening Ceremony on 25th March is reserved
only for guests.
For additional information, please visit our website:
www.qspsummit.ptLIMITED CAPACITY
• Access to the conference
• Goodie bag with Presentation Book
• Participation certificate
• Access to exhibition area
• Access to Worklabs
• Wi-Fi
QSP – Consultoria de Marketing, Lda.Avenida da Boavista, 1167, 4º andar, sala 54100-130 Porto - Portugalwww.qspsummit.pt
580 €
1.650 €
5.250 €
MEDIA PARTNERS
WORKLAB SPONSORS
Information:QSP - Consultoria de Marketing, Lda.Av. da Boavista, 1167, 4º andar, sala 5, 4100-130 Porto, Portugal
Help-Desk:Tlm.: +351 916 252 000 • Tel.: +351 226 108 552Fax: +351 226 108 552 • info@qspsummit.pt • www.qspsummit.pt
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