26th 27th

PRIVATE OPENING CEREMONY - 25TH MARCHSUPER BOCK ARENA - PAVILHÃO ROSA MOTA

MARCH

5:30 pm PRIVATE OPENING CEREMONY (SUPER BOCK ARENA - PAVILHÃO ROSA MOTA)

FINAL

FINAL

FINAL

VÍTOR BENTO

MALCOLM GLADWELL

JENNIFER PETRIGLIERI

MARTIN WEZOWSKI

KEITH WEED

ROB CAMPBELL

ARUN SUNDARARAJAN

SCOTT MORRISON

LAUREN DELISA COLEMAN

25th

8:00 am

9:20 am

9:30 am

10:30 am

11:10 am

11:50 am

12:30 am

2:15 pm

3:30 pm

4:10 pm

4:50 pm

5:10 pm

REGISTRATION

REGISTRATION

WELCOME SESSION

WELCOME SESSION

BREAK, BOOK SIGNING & BUSINESS STAGE

LIVE UNPLUGGED

LUNCH & NETWORKING

BREAK, BOOK SIGNING & BUSINESS STAGE

BREAK & BUSINESS STAGE

LUNCH BREAK & BUSINESS STAGE

26th

MODERATION:

FREDERICO SANTOS

MALCOLM GLADWELL

THINKERS HALL

MODERATION:

INÊS VELOSO

JULIET RAUSCH

EMPOWERING ORGANIZATIONS

MODERATION:

ROSA SILVA

ELIZABETH VAN GEERESTEIN

THE RIGHT PERFORMANCE FOR ALL LEVELS OF LEADERSHIP

MODERATION:

ANA SOUSA

MARIA VON SCHEEL-PLESSEN

DIGITALIZATION IN THE LUXURY INDUSTRY

MODERATION:

ANTÓNIO LOBO XAVIER

MODERATION:

GONÇALO MADAIL

ANA PINHO, ISABEL FURTADO, ISABEL VAZ, PAULA AMORIM

JAMES HUNT, MARK MELLING, PHIL ROBINSON, PIET-HEIN BAKKER

TRENDS FORUM

FUTURE OF CONTENT

MODERATION:

JOSÉ CARLOS PEREIRA

MARTYN NEWMAN

DEVELOPING EQ TO HELP FACE THE UNKNOWN

THE INDUSTRY CHALLENGE

MODERATION:

ANA VALENTIM

MODERATION:

LUÍS PEDRO MARTINS

MOHANNA AZARMANDI

NICO MULDER

HOW TECHNOLOGY IS CHANGING THE WAY WE LEARN

THE SUSTAINABILITY OF TOURISM

MODERATION:

CARLA PEREIRAMODERATION:

DUARTE ARAÚJO

MODERATION:

JOSÉ ALEXANDRE SILVA

DAVID KAISER

DAMIAN SLATTERY

BUILDING A VOICE STRATEGY WITH ALEXA

HOW BRANDS CAN DRIVE IMPACT THROUGH PURPOSE AGATHA RUIZ DE LA PRADA,

JOSÉ ALEXANDRE OLIVEIRA, LUÍS ONOFRE, MANUEL VIOLAS

27th

PROGRAM

6:00 pm

6:45 pm

6:30 pm

8:00 am

9:20 am

9:30 am

10:10 am

11:00 am

11:30 am

12:10 am

12:50 am

1:00 pm

2:30 pm

MAIN STAGE

MALCOLM GLADWELLBest Selling Author

JENNIFER PETRIGLIERIAssociate Professor of Organisational Behaviour, INSEAD

• The most striking fact about disruptive innovations is how long they take to come about the time from invention to full adoption is usually 25 years or more. Why does it take so long?• Innovations need to fit with the dominant generational paradigms of their era. The ATM took decades to be adopted by consumers because it required a social ideology comfortable with a banking network, as opposed to a banking hierarchy• Innovations - particularly complicated innovations - take time to be understood: it took the inventors of the telephone 30 years to discover what the telephone was for • Innovations need to find a strategic home. The tank’s adoption by the British military was delayed by the fact that no one could figure out where it belonged • The barriers to adoption are rarely technological. They are social: they have to do with the fit between people and new ideas. Innovation, paradoxically, requires patience as well as haste

• How can working couples build a fulfilling relationship and maintain two meaningful careers over their working lives?• Couples oscillate between periods of stability and periods of difficulty, which arise at three transition points• The most common misunderstanding is that to thrive through their transitions couples must focus on and fix the practical aspects of their lives; childcare arrangements, scheduling and location decisions• Couples relationships become fatally flawed when they develop an imbalance of power. The power to get when they ask, and do things they want• The key to thriving over the long term is developing a habit of talking about what matters most, the lines you are unwilling to cross and your fears for the future

MARTIN WEZOWSKIChief Designer & Futurist, SAP

• What are the mechanics of change and how to observe them?• What comes before strategy? Vision. How to use imagination to create futures and find your strategy and purpose?• What are the 4 main drivers for the future of work?• Can we design futures and who is responsible for doing that?• What is the HuMachine and how is it different from the stereotypical “Human VS Machine”

MAIN STAGE

ROB CAMPBELLHead of Strategy EMEA, R/GA

KEITH WEEDIndependent Director | President Advertising Association

ARUN SUNDARARAJANNYU Professor | Author and Expert

• Why insights have never been so important• Understand how to understand your audience• The difference between relevance and resonance• How to create work that is interesting not just right• A reminder that creativity is the only legal means to change heritage, distribution and budget

• The world and business environment have never seen so much change and turmoil, with more to come• What is the role of business in social and environmental sustainability?• Can business and brand purpose make a positive impact on society?• Can business and brand purpose be a competitive differentiator or is it just green wash?• What insights and learnings can be leveraged from those who have created purpose as a business driver?

• The fourth industrial revolution will dramatically reshape the world of work over the coming decades• The five forces of AI define the pace at which the technological possibility is translated into business reality• Traditional corporations must embrace the power of digital trust systems and integrate platform strategies• As the employee-employer relationship fades, new funding models for the safety net and social protections will be critical• Automation will not lead to widespread technological unemployment, but flawed transition management could create social instability

MAIN STAGE

SCOTT MORRISONFounder and bringer, the Boom!

• How did Amazon become the retailer of choice for a large portion of the US population?• How can other companies work with them or compete with them?• How are luxury and fast-fashion retailers competing in the ever-changing, fickle world of fashion?• How did Sephora draw customers away from the once-dominant department stores to become the go-to retailers for beauty products?• What can we learn from the new digitally native vertical brands?

• How to leverage fragmentation• The importance of the right video content• How to work with “ambassadors” and others to ensure a native approach• Where AI, Blockchain, Digital Currency will come into play• How to generate compelling content marketing strategies

LAUREN DELISA COLEMANDigi-Cultural Trend Analyst, Author & Tech Entrepreneur

VÍTOR BENTOManager and Economist

PRIVATE OPENING CEREMONYINVITATION ONLY

• A historical perspective of world population• Growth factors• Catastrophic visions of the past• The problem of exponential growth• Is there a sustainable economy without population growth?

Challenges of World Demography

WORKLABS

TRENDS FORUM

DIGITALIZATION IN THE LUXURY INDUSTRY

THINKERS HALL

ANA PINHOPresident of the Board, Fundação Serralves

MALCOLM GLADWELL Best Selling Author

MARIA VON SCHEEL-PLESSENGlobal Media Manager, Montblanc

ANTÓNIO LOBO XAVIER

FREDERICO SANTOSHead of Digital

& Innovation, Sonae MC

ANA SOUSA VP People, Farfetch

MODERATION

MODERATION

MODERATION

KEY POINTS

KEY POINTS

KEY POINTS

• With the growth of remote work, constant mobility and Board rotation, how do we manage, humanize and nurture the commitment with the company?• How do we lead multigenerational teams in a context of cultural diversity and divergent ideas?• What are the skills that a future leader should see and what are the ones to find in employees?• In times of great monitoring of managers’ performance (Aims, KPI’s, Outcomes), how to balance short and long-term views in the organizations?• What are the biggest challenges of future leadership towards “Facing the Unknown”?

• Human beings are equipped to make sense of intimates - friends, family, community. But the same strategies that work with intimates don’t work with strangers• Human civil society is built on default to truth: the assumption that communication is fundamentally honest. That is what makes civil society possible. But it also opens us to occasional deception • In our dealings with others, we use facial expressions and demeanor as a guide to internal emotional states. This works well some of the time. But it also introduces a significant amount of error into human interaction, when we confront people whose emotions do not match their demeanor • The biggest mistake we make in dealing with these two flaws is to try and penalize trust - or introduce paranoia and suspicion into human interaction. That is a cure worse than the disease.• Talking to strangers successfully requires finding careful and targeted strategies to cope with our weaknesses

• Digitalization in the luxury industry- status quo• How digital can luxury go? Limitations and brand safety• Best practices of digital transformation and how to tackle it

TALKING TO STRANGERS

ISABEL FURTADOCEO, TMG Automotive

ISABEL VAZChairman of the Executive Committee, Luz Saúde Group

PAULA AMORIMChairman, Galp

Partner, MLGTS

WORKLABS

EMPOWERING ORGANIZATIONS

JULIET RAUSCH Senior Account Executive, Lever INÊS VELOSO

Marketing andCommunications Director,

Randstad Portugal MODERATION

KEY POINTS

• Organizational empowerment and its importance• Map your workplace culture• How to build an empowering culture in organization?• Corporate longevity: the rise and fall of companies that lost their edge• What can we learn from “Cultural Creatives”?

THE RIGHT PERFORMANCE FOR ALL LEVELS OF LEADERSHIP

ELIZABETH VAN GEERESTEINManaging Partner, Papillon & Partners ROSA SILVA

Partner, Abylos

MODERATION

KEY POINTS

• How can we build a culture of high-performance in our teams and in our organizations?• Improving our team/organization’s execution power by building a leadership-powered company based on accountability • Transforming an activity/(non)-compliance culture to an achievement/ commitment culture • Using agility to optimize digital disruption in our industry• How do we create a sustainable performance pipeline in our organizations

BUILDING A VOICE STRATEGY WITH ALEXA

DAVID KAISERGeneral Manager Growth and Engagement, Amazon Alexa Skills and Voice Service Europe

CARLA PEREIRAMarketing & Communication

Manager, DPD Portugal

MODERATION

KEY POINTS

• Are Voice User Interfaces here to stay?• Learning about the Amazon Alexa Vision• State of the business - Alexa Voice Service and Alexa Skills• What does Alexa offer for your business?• Monetization Opportunities with Alexa

WORKLABS

HOW TECHNOLOGY IS CHANGING THE WAY WE LEARN – THE OPPORTUNITIES AHEAD OF US

DEVELOPING EQ TO HELP FACE THE UNKNOWN

MOHANNA AZARMANDI Chief Learning Officer, Microsoft Germany

MARTYN NEWMANClinical Psychologist specializing in Emotional Intelligence (EQ) and Mindfulness

ANA VALENTIM CMI & Innovation,L’Oréal Portugal

DUARTE ARAÚJO Companies Administrator

MODERATION

MODERATION

KEY POINTS

KEY POINTS

• How is technology changing the way we learn today and in the future?• Will technology influence the human interaction or make it obsolete?• What can we learn from digital natives and the skill trailblazers today?• How did Microsoft use skilling and learning to enable their own digital transformation?• What can other companies and individuals learn from those who pave the way?

• What is the science behind Emotional Intelligence?• What is the relationship between Emotional Intelligence with successful leadership, culture and communication?• How do the EQ Competencies translate to cross-functional team cohesion and leadership effectiveness?• Why EQ is a necessity to be strategic as well as tactical, to go from the transaction to the connection• How does greater levels of EQ prepare you to Face the Unknown?

FUTURE OF CONTENT

JAMES HUNTVice President, CNN International Commercial

MARK MELLINGHead of RYOT Studio EMEA & 5G Lead EMEA + LATAM, Verizon Media

PHIL ROBINSONHead of Data Science & Insights EMEA, Bloomberg Media Group

PIET-HEIN BAKKERManaging Director, SP Entertainment

MODERATION

KEY POINTS

• The future is still content! Are we living a “Content Platinum Age”?• Is this game changing on mass production and distribution players board only reinforcing the “Content Kingdom”?• Is global awareness on equality, poverty and climate Urgency a big new creative influence?• Artificial Intelligence – will “Data Empire” be creative?• Surgical Marketing – content for one, content for all?

GONÇALO MADAILDirector, RTP

Inovação | Program Director, RTP Memória | Subdirector, RTP1

WORKLABS

HOW BRANDS CAN DRIVE IMPACT THROUGH PURPOSE

DAMIAN SLATTERY Vice President of Marketing, Fast Company

MODERATION

KEY POINTS

• How purpose drives marketing impact, lasting impressions, and the bottom line• Why consumers and audiences connect with purpose• How brand content studios can lead the charge• How to tell purpose-driven, innovation-led stories• Who is doing purpose-driven marketing well today and why is it working

THE INDUSTRY CHALLENGE

THE SUSTAINABILITY OF TOURISM

NICO MULDER City Marketing Strategist & Consultant, amsterdam&partners

LUÍS PEDRO MARTINS President, Turismo do Porto

e Norte de Portugal

MODERATION

KEY POINTS

• Amsterdam, capital of the Netherlands, has been punching above its weight for the past 15 years. In 2018, the city attracted an astonishing number of 19 million visitors• What caused all this success? How did the city transformed itself into this cultural and hip and happening hotspot? And to what extend did city marketing and branding play a role in this?• Understand how you can collectively shape a better image of a city, together with more than a thousand private and public partners, and highlights the current ambitions and challenges• Alongside the success, the city is also facing challenges regarding air pollution, nuisance and crowdedness. How to deal with these new challenges and how to build on a sustainable future?• Using specific examples, campaigns, projects and solutions, it will be highlighted the innovative strategy Amsterdam implemented to cope with these challenges

JOSÉ ALEXANDRE SILVA Managing Director, Mondelez Portugal

AGATHA RUIZ DE LA PRADA

JOSÉ ALEXANDRE OLIVEIRA

LUÍS ONOFRE MANUEL VIOLAS

MODERATION

KEY POINTS

• The connection between machines and people/machines• The impact of new industry in number, quality and people’s skills • Productivity, efficiency, effectiveness and the profitability of the new industry – are the factories going to be intelligent on it’s own?• Are the process digitalization and the operation automation already a reality on traditional sectors?• Is the future going to be like in the movies? Factories virtualization, 3D printing and the rise of collaborative robots

JOSÉ CARLOS PEREIRA

President, Grupo Violas Business Expert, Developer & Consultant

Founder & DesignerChairman, RiopeleDesigner

OPEN AT BREAKSBUSINESS STAGE

27th - 10:45 am

VANESPAugusto CabralAdministrator

26th - 10:45 am

26th - 1:15 pm

26th - 4:50 pm 27th - 10:30 am

26th - 11:00 am

26th - 1:30 pm

26th - 1:00 pm

26th - 1:45 pm

SOALHEIRO Luís Cerdeira General Manager & Enologist

ENERGIA SIMPLES Olavo Pinto Marketing Director, Energy Communities

LIGHTBOXLuís Ismael Film Director

LIPORMónica Monteiro Director of Planning, Management and Information Systems Departament

BYTALK Afonso Santos General Manager

GRUPO DREAMMEDIA Ricardo Bastos CEO

LEXUS João Pereira Brand & Product Manager

ARQUICONSULT Carsten Wulff Vice President LS Retail Europe

EVENT MAP

REGISTRATION

PAYMENT

To participate in this event, you can register online on our website, or download the registration form (www.qspsummit.pt) and send it with the payment proof to the following e-mail, fax or address.

IBAN: PT50 0269 0301 00200076594 18BIC/SWIFT: BKBKPTPLXXXHelp-Desk: (+351) 91 625 2000 (09h30-19h00)Fax: (+351) 226 108 552Email: info@qspsummit.pt

PROTOCOLS• ACP - Associação Comercial do Porto

• AEP - Portuguese Entrepreneurial Association

• AICCOPN - Associação dos Industriais da Construção Civil e Obras Públicas

• AIMMAP - Associação dos Industriais Metalúrgicos Metalomecânicos e Afins de Portugal

• ANIVEC - National Association of Clothing Manufacturers

• AORP - Portuguese Jewellery and Watchmaking Association

• APCOR - Portuguese Cork Association

• APICCAPS – Portuguese Footwear, Components, Leather Goods Manufacturers’ Association

• APPM - Portuguese Marketing Association

• ATP - Textile and Clothing Association of Portugal

• CCLB - British Portuguese Chamber of Commerce

• CCP - Portuguese Commerce and Services Confederation

10% discount in Individual and Corporate passes, 5% discount in Premium passes, not cumulative with Early Bird (until 31st January, 2020).

TICKETS PRICE EARLY BIRD (UNTIL 31st JANUARY)

Individual

Corporate (3)

Premium (10)

640 €

1.750 €

5.500 € Plus VAT

REGISTRATION INCLUDES

The content of presentations is speaker’s

responsibility. For greater reasons, small changes

in the program may occur.

Each pass is indivisible and valid for the two days

of the event (26th - 27th, March 2020).

The Private Opening Ceremony on 25th March is reserved

only for guests.

For additional information, please visit our website:

www.qspsummit.ptLIMITED CAPACITY

• Access to the conference

• Goodie bag with Presentation Book

• Participation certificate

• Access to exhibition area

• Access to Worklabs

• Wi-Fi

QSP – Consultoria de Marketing, Lda.Avenida da Boavista, 1167, 4º andar, sala 54100-130 Porto - Portugalwww.qspsummit.pt

580 €

1.650 €

5.250 €

MEDIA PARTNERS

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Information:QSP - Consultoria de Marketing, Lda.Av. da Boavista, 1167, 4º andar, sala 5, 4100-130 Porto, Portugal

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