21st Century Industrialization:

Introducing Data Factories

Joe Polastre, PhD

joe@sentilla.com

Chief Technology Officer & Co-founder

Sentilla Corporation

Resource Planning

Align IT with the Business

Data center space, power and/or cooling

because of equipment sprawl

Aligning activities with the business

Modernizing of our legacy application

Developing a private/public cloud strategy

Making due with smaller budgets

Managing the rate of technology change

Virtualization

Finding/retaining IT talent

Determining how to source IT services

Source: Gartner (ID:G00205779, ID:G00174420)

What is the largest data center challenge that you face?

Agenda

• A look at four Factory IT concepts:

– Capacity vs Cost – The utilization problem

– Connecting IT to business value

– Metrics

– Holistic decision making

Cost versus Capacity

Software License

System & Application Monitoring Tools

Server Hardware

Storage & Network Hardware Resources

Operations & Personnel

Software Maintenance, Upgrades, & Support

Hardware Maintenance

Operating System / Hypervisor

Data Center Space

Data Center Power & Cooling Infrastructure

Energy Bill

Power

Space

Cooling

Compute

Application Components Data Center Resources

The Utilization Problem Affects Everyone

• Typical data center utilization: 8-12%

• Equipment added, but old equipment not removed/replaced

• 15% unusued – Costing $24.7b/year

– Only $4b is energy

• 83% of data center managers “don’t have a grasp on utilization” [source: ASE]

Graph from Borroso and Holzle, 2007

Are Today’s Systems in Use?

0

2

4

6

8

10

12

14

Number of CPUs

Max CPU Usage

Min CPU Usage

Unused Capacity

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

Max Usage Normalized

Min Usage Normalized

Massive Underutilization A look at 100 hosts over 30 days

12 Servers – 1U 1 Blade Chassis – 12 Blades

1800 Watts @ 15% Utilization 2010 Watts @ 15% Utilization

2700 Watts Max Consumption 2880 Watts Max Consumption

(for computation of power consumption, both systems have same CPU, memory, and disk configuration)

Densification is not always the Answer

What’s the Business Value?

12 Servers – 1U 1 Blade Chassis – 12 Blades

15%

15%

15%

15%15%

15%

15%

15%15%

15%

15%

15%

10% Application5% Operating System

10% Application5% Operating System

10% Hypervisor

25%

Average

Utilization

10%

Application

Utilization

15%

Average

Utilization

10%

Application

Utilization

Applications doing nothing

are still doing nothing

after virtualization!

One project drives Many

Source: Gartner (ID:G00205779, ID:G00174420)

Server Mortality

=357 days/year

PUE

Power Usage Effectiveness • As developed by The Green Grid

PUE = Total Power Consumed

IT Power Consumed

DCiE= 1

PUE

A Look at Server Consolidation

2.248 MW

$1.57m/year

PUE = 2.059

1.795 MW

$1.25m/year

PUE = 2.326

Cost

Capacity

PUE =

6.384

21

PUE =

2.059

PUE is not a measure of EFFICIENCY

Efficiency =

Useful Work

Quantity of Energy

100W

1500 lumens

25W

1700 lumens

Correlate Business Value with IT Transition from IT-as-a-cost-center to IT-as-a-service

The Real TCO of Sustainability

$150,000

capex

$200,000

capex +

$202,500

3-year

cost of fuel

+

$135,000

3-year

cost of fuel

$352,500

3-year

TCO

$335,000

3-year

TCO

The Real TCO of Green IT

Factors:

CapEx of Server

Useful Work it Performs

Energy Operating Cost

Operational Management

1U servers Blade server

12 servers 8 blades

25.2mops/sec 25.8mops/sec

$72,000 capex $94,000 capex

8.4kW load 3.9kW load

$17.6k/3yr IT $8.2k/3yr IT

$38.7k/3yr Total $14.7k/3yr Total

$111k TCO $109k TCO

Developing Business Cases Speak the CFO’s language

Simulate, then Track

Visibility

IT

Service

Desk

IT Business

Management

Service Cost

Management

Financial

Management

ReportingBO Data

warehouse

Dashboards

Vendor

Management

Capacity

Management

CMDB

Asset

Management

Change

Management

Incident

Management

Facility

Management

IT

Management

Tools must be Cooperative

Holistic Workflow An example of server and service placement

Ticket

Created

Initiate

Allocation

Analysis

Get

Power

Use &

Capacity

Get Perf

Metrics

Estimate

New

Equip

Power

Normalize

Choices

Change

Approved

Update

Ticket

with

Choices

Select

Location

Start

Monitor

Deliver

Metrics

Service

Request

Evaluate

SLA

Get Cost

& Perf

Data

Evaluate

Choices

for

Placement

Provision

Workload

Placement

Ticket

Closed

Start

Monitor

Service

Ticket

Closed

Takeaway:

Deliver More Services

• Data centers are 30 years behind other industries

• It is more than just servers! – Run the data center holistically

– Storage, Networking, Switches, PDUs, UPSs, CRACs, etc

• Use capital and equipment to deliver more services in the same footprint

• Baseline costs to best deliver IT as a service to your organization – Effectively evaluate the financial impacts

of projects

– Connect IT performance to revenue, profit, and costs

• Software is the key to an efficient data factory

Thank You

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joe@sentilla.com