Post on 09-May-2015
description
2. 3. Futurology:
4. images fromharry potter lexicon 5.
http://russelldavies.typepad.com/planning/account_planning_school_of_the_web/page/3/ 6. a lot can happen in ten years
7. the big picture 8. There's an important shift towards local. Clever people everywhere see that if it's shipped in on fossil fuel it's likely to not be there in 20 years or so. Maybe 5, who knows. So that's local, barter economy,local currencies and a tectonic shift against the corporation and banks . - Charles Frith http://www.charlesfrith.com/ 9. So its likely that the future is a mix of what we want, what we want to be, what we cant do without, what wecan't admit we can't do without and cutting out the stuff where we're reliant on the institutions that provide them.Its slow moving but its undeniable. - Charles Frith http://www.charlesfrith.com 10. demographics 11. UK population
source: ONS 12. 13. by 2013: 14. by 2013: 15. What might this mean?
16. images fromB&Q People working longer in order to pay for the cost of living Switch topart time Customer service benefits 17. technology 18. Whats next? ? 15 years photo byrewindmuseum 19. Digital Natives
20. Digital Natives vs. Digital Immigrants
21. photo byobliteratedon flickr Screens and chips convergence Digital multitasking Solo viewing On demand The Digital Home 22. photo bywfryeron flickr Together but apart 23. engaging with friends and family Sacrificing on other forms of entertainment in order to spend on technology 75% increase in technology sales over the last decade Homedulgence source: LSN Global (viaAndrew Hovells ), photo byharmoneyon flickr 24. Multiscreen trends found via Paul Mallett http://paulmallett.wordpress.com 25. Intelligence & connectivity turns products into services via Paul Malletthttp://paulmallett.wordpress.com 26. image fromdou_ble_you on flickr Trends cross cultural and geographical boundaries increasingly fast People spending more time online Conversing / doing things with people who are geographically remote Global Village 27. Continuous partial attention Post multitasking Skimming the surface of incoming data, picking out the relevant details, and moving on to the next streamYearning for silence and/orWanting to get to the bottom of things 28. image viaplaysoft 29. slide loaned from presentation at neilperkin.typepad.com 30. slide loaned from presentation at neilperkin.typepad.com 31. slide loaned from presentation at neilperkin.typepad.com 32. Social shopping / team buying Friend/peer recommendation Buying is a visual, emotive process me tail Monetising? Evolution of social networks 33. Vigilante consumers
34. consumer/retail trends 35.
Rapid growth in online retailing set to slow in next 5 yearsLikely to average 11% as market matures 36.
Flick and Click 37. photo bytobi.com Sustainable mail order
38. Super loyalVs Savvy Eroding the middle ground the new brand loyalty 39.
Instant gratification 40. Sustainability
41. The divided consumer 42. 43. Anchoring
sourceWGSN , photo byjpc101on flickr 44. Simple pleasures
photo by penmachine on flickr 45.
Generosity sourcetrendwatching.com , photos byjennmaeon flickr andWaitrose 46. Common sense and good service Using technology to understand our quirks Technology can create distance (e.g. email) Online practical guides Personalised search Value vs. cost GenuineserviceEmpowering employees Bringing a sense of worth to item 47. fashion 48. Democratisation of luxury
discount luxury 49. Democratisation of luxury
natural make & do functional sustainable recycled simple creative imaginative 50. New luxury = high end, quality, durable, improving over time images from Howies andRussellDavies Fickleness going out of fashion 51.
Buying less but better 52. I am my own fashion editor Storytelling 40% of all products sold online by 2020 (WGSN) 53. food 54. Key food trends Health(ier) Convenience Indulgent Provenance Value 55. photos bydominiccampbellandrossendalewadeyon flickr Political consumerism Meaningful consumption provenance, home baking Buying from people, not companies Word of Mouth, grassroots Shopping for change 56. Provenance growing in new (old) directions Food miles vs. fair tradeGrowing/foraging own food Cutting out the middleman / closer to the producerQuick (technology) as well as slow (old skills) cooking images bysandyaustinon flickr andshropshires.com 57. Connecting the kitchen with the garden
photo byfolkbirdon flickr 58. society 59. New ways of working
60.
61. Community volunteers
photo byscottishgovernmenton flickr 62. so, what does this all mean?
63. so, what does this all mean?
64. Finally - look out for thewildcard !
65. Many thanks to the following for their contributions:
all data as at November 2009 written / collated by Gemma Teed @Brahm 66. photo bytravelinlibrarian on flickr