2017 AIR TRANSPORT IT TRENDS INSIGHTS · PROXIMITY MARKETING + SITA ATI BEACON REGISTRY + SITA...

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2017 AIR TRANSPORT IT TRENDS INSIGHTS

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“Key insights from SITA’s

airline and airport IT

trends surveys have

been brought together

for the first time.”

| EURO AIR TRANSPORT IT SUMMIT | Confidential | © SITA 2017

MOBILE SERVICES GROWING FOR AIRLINE INTERACTIONS WITH PASSENGERS

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MOBILE SERVICES GROWING FOR AIRPORT INTERACTIONS WITH PASSENGERS

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MAJORITY OF AIRPORTS TO LAUNCH LOCATION-BASED PROMOTIONS VIA MOBILE BY 2020

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DAY OF TRAVELservices

and many more…. see: www.developer.aero

SITA DATA SERVICES PORTFOLIO

Day of Travel

Day of Operations

| EURO AIR TRANSPORT IT SUMMIT | Confidential | © SITA 2017

NameMatching API Passenger Validation API

FlightFollower

API

WaitTime API

Weather API BoardingPass API

FlightInfo API

Airport API

BeaconRegistry API

BagJourney API

Time to Gate SDK

Mobile Passport Control SDK

CENTRALIZED ACCESS AND EASE OF USE

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• Total calls/requests : 200M

• Active users: 316

• Total registered: 5220

• Industry hackathons

DATA SYNCHRONIZED ACROSS AIRPORT DIGITAL

TOUCHPOINTS

| EURO AIR TRANSPORT IT SUMMIT | Confidential | © SITA 20177

EXAMPLE: WALK TIMES AS A DIGITAL SERVICE

| EURO AIR TRANSPORT IT SUMMIT | Confidential | © SITA 20178

FIDS MOBILE APPS &

INDOOR MAPSWAYFINDING

Accurate and consistent information across all digital touchpoints

• Traffic and drive time to airport

• Flight updates and gate changes

• Check-in

• Security checkpoint

• Airport Guide

• Lounge Welcome Msg.

• Rate your airport experience

Day of travel

• SITA provides solutions that

address each step in the

journey – and much more

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TIME TO GATE API

FLIFO API

FEEDBACK ANALYZER

AIRPORT MAPS

PROXIMITY MARKETING + SITA ATI BEACON REGISTRY + SITA BEACONS

PAX VALIDATION API

Mobile BP API

TIME TO GATE sdk

| EURO AIR TRANSPORT IT SUMMIT | Confidential | © SITA 201710

TIME TO GATE API

FLIFO API

FEEDBACK ANALYZER

AIRPORT MAPS

PROXIMITY MARKETING + SITA ATI BEACON REGISTRY + SITA BEACONS

PAX VALIDATION API

Mobile BP API

• Start with the most

stressful part of pax

journey: before the

flight

FLIGHT INFO API (FLIFO)

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TIME TO GATE API

FLIFO API

FEEDBACK ANALYZER

AIRPORT MAPS

PROXIMITY MARKETING + SITA ATI BEACON REGISTRY + SITA BEACONS

PAX VALIDATION API

Mobile BP API

• Large European LCC

• Airports with AODB

integration: 50+

• Number of calls: ~100M

MOBILE BOARDING PASS

TIME TO GATE API

FLIFO API

FEEDBACK ANALYZER

AIRPORT MAPS

PROXIMITY MARKETING + SITA ATI BEACON REGISTRY + SITA BEACONS

PAX VALIDATION API

Mobile BP API• 11 Airlines

• 60 million ‘requests’

• Growing interests

| EURO AIR TRANSPORT IT SUMMIT | Confidential | © SITA 201713

PASSENGER VALIDATION & LOCATION API

TIME TO GATE API

FLIFO API

FEEDBACK ANALYZER

AIRPORT MAPS

PROXIMITY MARKETING + SITA ATI BEACON REGISTRY + SITA BEACONS

PAX VALIDATION API

Mobile BP API

Airport Guide

| EURO AIR TRANSPORT IT SUMMIT | Confidential | © SITA 201714

TIME TO GATE API

FLIFO API

FEEDBACK ANALYZER

AIRPORT MAPS

PROXIMITY MARKETING + SITA ATI BEACON REGISTRY + SITA BEACONS

PAX VALIDATION API

Mobile BP API

Proximity Marketing And messaging

| EURO AIR TRANSPORT IT SUMMIT | Confidential | © SITA 201715

TIME TO GATE API

FLIFO API

FEEDBACK ANALYZER

AIRPORT MAPS

PROXIMITY MARKETING + SITA ATI BEACON REGISTRY + SITA BEACONS

PAX VALIDATION API

Mobile BP API

Customer sentiment

TIME TO GATE API

WAIT TIME API

FLIFO API

AIRPORT MAPS

PROXIMITY MARKETING + SITA ATI BEACON REGISTRY + SITA BEACONS

FEEDBACK ANALYZER

| EURO AIR TRANSPORT IT SUMMIT | Confidential | © SITA 201716

AirportpulseAnalytics & Dashboards

Provide insight into users

want and need

Usage patterns

- Users

- Sessions

- Session durations

- Features used

Dashboards and score cards:

- Feature usages

- Popular searches

- Platforms and devices used

| EURO AIR TRANSPORT IT SUMMIT | Confidential | © SITA 201717

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SUMMARY

• Expect more interaction and personalized notifications throughout

the journey

• Need for a common source of accurate industry data across ALL

digital touchpoints

• Analytics will provide valuable insights that will improve the day-of-

travel experience

• SITA’s Day-of-Travel services support the digital transformation each

step in the journey

| EURO AIR TRANSPORT IT SUMMIT | Confidential | © SITA 201720