Post on 10-Feb-2017
optimizing railways SMA Rail Consulting + IT, Corp.
2677 N. Main St., Suite 825Santa Ana, CA 92705United States of America
Designing an Integrated Public Transportation Service OfferingOakland, 15th of November 2016
TRB Intercity Passenger Rail CommitteeWorkshop
2
Public Transportation Service Offering
SPUR Oakland | Nov 15, 2016 | Ulrich Leister
3
The Product
SPUR Oakland | Nov 15, 2016 | Ulrich Leister
HSR
Regional
Intercity
Intercity Bus
Freeway Main Road Double track Single track Street
4
A Competitive Product
SPUR Oakland | Nov 15, 2016 | Ulrich Leister
0
1 0
2 0
3 0
4 0
5 0
6 0
7 0
On-Time
Reasonable
Reliable
Modern
Good value for moneyPerformant
Useful
Easy to use
Flexible
Private Automobile
Source: ZVV
5
A Competitive Product
SPUR Oakland | Nov 15, 2016 | Ulrich Leister
0
1 0
2 0
3 0
4 0
5 0
6 0
7 0
On-Time
Reasonable
Reliable
Modern
Good value for moneyPerformant
Useful
Easy to use
Flexible
Public Transportation
Private Automobile
Source: ZVV
6
Success Factors
SPUR Oakland | Nov 15, 2016 | Ulrich Leister Source: ZVV
Fast pedestrian access Memory schedule
Intuitive network design Always the same chain/transfer route
Always the same stopping pattern/routing
Always a complete chain (ticketing)
Long hours of service
Dense service
Guaranteed connections
Reliable service
Competitive trip times
Easy and Convenient Use
Consistent High Quality
Unimpeded runs (e.g. bus lanes)
Direct connections
Optimized transfers
Pulsed services
7
Success Factors
SPUR Oakland | Nov 15, 2016 | Ulrich Leister
Fast pedestrian access Memory schedule
Intuitive network design Always the same chain/transfer route
Always the same stopping pattern/routing
Always a complete chain (ticketing)
Long hours of service
Dense service
Guaranteed connections
Reliable service
Competitive trip times
Easy and Convenient Use
Consistent High Quality
Unimpeded runs (e.g. bus lanes)
Optimized transfers
Pulsed services
Direct connections
Source: ZVV
8
Standardization and Simplification
– standardized lines– pulsed frequencies– connections by design & integrated ticketing
SPUR Oakland | Nov 15, 2016 | Ulrich Leister
9
Standardization and Simplification
SPUR Oakland | Nov 15, 2016 | Ulrich Leister
Hour Before (2003) After05:00
06:00
07:00
08:00
09:00
10:00
11:00
12:00
13:00
14:00
15:00
16:00
17:00
18:00
19:00
20:00
21:00
Departure Times
11
06
44
433535
08
5837
13
25
28 5318
3318
03 4833 42
5319 33
03 18
03 4310 25 3704 31
43 5237 48
22 3207 52
58
44444444
14
44
14
1414
14
14
1414
24242424
242424
242424
24242424
5454545454545454
54
54545454
14
14
14141414
14
Departures: 41 47
Auch
Aubiet
Gimont-Cahuzoc
L’Isle-Jourdai
Mérenvielle
BroxLéquevin
Pibroc
Colomiers Lycée
Colomiers
LesRamassier
StMartin
Lardenne
LeToec
ToulouseArè
StAgne
Toulouse (MA’)
10
Standardization and Simplification
SPUR Oakland | Nov 15, 2016 | Ulrich Leister
15to30-min
7.5to15-min
Regional
Local
Intercity30to60-min
120-minLongDistance
Local
Pulse Service Type
11
Random Example from Zurich
see for yourself: www.zvv.ch
SPUR Oakland | Nov 15, 2016 | Ulrich Leister
12
Connections by design
SPUR Oakland | Nov 15, 2016 | Ulrich Leister
Major transfer points
Source: ZVV
13
Connections by design
SPUR Oakland | Nov 15, 2016 | Ulrich Leister
Buses
S14
S 5 Zü
rich
5 4 3 2 1
1.Busesarriveinadvanceofthetrains
2.Trainsarriveinthestation
3.Allservicesareinthestation
4.Trainsdepartfromthestation
5.Busesdepartfromthestation
14
Connections by design
SPUR Oakland | Nov 15, 2016 | Ulrich Leister Source: ZVV
15 SPUR Oakland | Nov 15, 2016 | Ulrich Leister
LeisureShopping
OtherBusiness
Service and personal attendance
Work/education/school
40%
37%
10%6%6%
1%
Source: ZVV
16
California Public Transportation Vision
SPUR Oakland | Nov 15, 2016 | Ulrich Leister
AttractiveNetworkformanyUses• Manyaccesspoints throughout California• Frequentserviceevenamongst smallerplaces
EfficienctProduction• Standardizationandsimplification• Utilizingnetworkeffectwithdesigned-forconnectivityattransferpoints
EasyAccessandNavigation• Intuitiveandstandardizedcustomerinterface,including integratedticketing
17 SPUR Oakland | Nov 15, 2016 | Ulrich Leister
Thank you
www.sma-usa.com
Ulrich LeisterPresident and CEOSMA Rail Consulting + IT, Corp.u.leister@sma-usa.com
18 SPUR Oakland | Nov 15, 2016 | Ulrich Leister
BACKUP
19
The Zürcher Verkehrsverbund (ZVV)
SPUR Oakland | Nov 15, 2016 | Ulrich Leister Source: ZVV
20
The Zürcher Verkehrsverbund (ZVV)
SPUR Oakland | Nov 15, 2016 | Ulrich Leister
Management
Marketing
Transportation Planning
Strategic planning of services offered, timetabling process, infrastructure
projects, official planning procedures and environmental.
Finance
Staff functions~40 FTE
Source: ZVV
21
The Zürcher Verkehrsverbund (ZVV)
SPUR Oakland | Nov 15, 2016 | Ulrich Leister Source: ZVV
22 SPUR Oakland | Nov 15, 2016 | Ulrich Leister
Those European cities…
23
Zurich – Los Angeles
SPUR Oakland | Nov 15, 2016 | Ulrich Leister
24
Zurich – Los Angeles
2012 Canton (State)668 sq mi1,443,4362,200/sq mi
Zurich: 17,870/sq mi Horgen: 10,400/sq mi Dietikon: 10,118/sq mi Uster: 9,351/sq mi Meilen: 9,049/sq mi
SPUR Oakland | Nov 15, 2016 | Ulrich Leister
2010 L.A. Urbanized Area1,736 sq mi12,150,9966,999/sq mi
Koreatown: 42,611/sq mi East LA: 16,854/sq mi North Hollywood: 14,862/sq mi Norwalk: 10,576/sq mi Redondo Beach: 10,122/sq mi
MeasurementArea
PopulationDensity
Top 5 densities
25
Zurich – Los Angeles
– Great coverage– Stations are destinations,
system access usually by foot
SPUR Oakland | Nov 15, 2016 | Ulrich Leister
26 SPUR Oakland | Nov 15, 2016 | Ulrich Leister
Zurich – Los Angeles
1/2 mile
27
¼ mile or less from where we are:
SPUR Oakland | Nov 15, 2016 | Ulrich Leister
28
Zurich – Los Angeles
– Great coverage– Stations are destinations,
system access usually by foot– Little security issues
SPUR Oakland | Nov 15, 2016 | Ulrich Leister
– Lots of service gaps– Risk of getting stranded
– Rough at times– huge population and demand– competitor’s serious problems
29
Los Angeles: Combine the best of two worlds
Competitive trip timesConvenient use
Consistent quality
SPUR Oakland | Nov 15, 2016 | Ulrich Leister
Intercity– comfortable– very reliable– very fast
Regional– high capacity– very reliable– fast
Urban– frequent– available
Uber– flexible 24/7– door-to-door
Imagine this to be an integrated product
30
Los Angeles: Combine the best of two worlds
SPUR Oakland | Nov 15, 2016 | Ulrich Leister
Today
31
Los Angeles: Combine the best of two worlds
SPUR Oakland | Nov 15, 2016 | Ulrich Leister
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