20161115 Presentation Ulrich Leister

optimizing railways SMA Rail Consulting + IT, Corp.

2677 N. Main St., Suite 825Santa Ana, CA 92705United States of America

Designing an Integrated Public Transportation Service OfferingOakland, 15th of November 2016

TRB Intercity Passenger Rail CommitteeWorkshop

2

Public Transportation Service Offering

SPUR Oakland | Nov 15, 2016 | Ulrich Leister

3

The Product


HSR

Regional

Intercity

Intercity Bus

Freeway Main Road Double track Single track Street

4

A Competitive Product


0

1 0

2 0

3 0

4 0

5 0

6 0

7 0

On-Time

Reasonable

Reliable

Modern

Good value for moneyPerformant

Useful

Easy to use

Flexible

Private Automobile

Source: ZVV

5

A Competitive Product


0

1 0

2 0

3 0

4 0

5 0

6 0

7 0

On-Time

Reasonable

Reliable

Modern

Good value for moneyPerformant

Useful

Easy to use

Flexible

Public Transportation

Private Automobile

Source: ZVV

6

Success Factors

SPUR Oakland | Nov 15, 2016 | Ulrich Leister Source: ZVV

Fast pedestrian access Memory schedule

Intuitive network design Always the same chain/transfer route

Always the same stopping pattern/routing

Always a complete chain (ticketing)

Long hours of service

Dense service

Guaranteed connections

Reliable service

Competitive trip times

Easy and Convenient Use

Consistent High Quality

Unimpeded runs (e.g. bus lanes)

Direct connections

Optimized transfers

Pulsed services

7

Success Factors


Fast pedestrian access Memory schedule

Intuitive network design Always the same chain/transfer route

Always the same stopping pattern/routing

Always a complete chain (ticketing)

Long hours of service

Dense service

Guaranteed connections

Reliable service

Competitive trip times

Easy and Convenient Use

Consistent High Quality

Unimpeded runs (e.g. bus lanes)

Optimized transfers

Pulsed services

Direct connections

Source: ZVV

8

Standardization and Simplification

– standardized lines– pulsed frequencies– connections by design & integrated ticketing


9



Hour Before (2003) After05:00

06:00

07:00

08:00

09:00

10:00

11:00

12:00

13:00

14:00

15:00

16:00

17:00

18:00

19:00

20:00

21:00

Departure Times

11

06

44

433535

08

5837

13

25

28 5318

3318

03 4833 42

5319 33

03 18

03 4310 25 3704 31

43 5237 48

22 3207 52

58

44444444

14

44

14

1414

14

14

1414

24242424

242424

242424

24242424

5454545454545454

54

54545454

14

14

14141414

14

Departures: 41 47

Auch

Aubiet

Gimont-Cahuzoc

L’Isle-Jourdai

Mérenvielle

BroxLéquevin

Pibroc

Colomiers Lycée

Colomiers

LesRamassier

StMartin

Lardenne

LeToec

ToulouseArè

StAgne

Toulouse (MA’)

10



15to30-min

7.5to15-min

Regional

Local

Intercity30to60-min

120-minLongDistance

Local

Pulse Service Type

11

Random Example from Zurich

see for yourself: www.zvv.ch


12

Connections by design


Major transfer points

Source: ZVV

13



Buses

S14

S 5 Zü

rich

5 4 3 2 1

1.Busesarriveinadvanceofthetrains

2.Trainsarriveinthestation

3.Allservicesareinthestation

4.Trainsdepartfromthestation

5.Busesdepartfromthestation

14



15 SPUR Oakland | Nov 15, 2016 | Ulrich Leister

LeisureShopping

OtherBusiness

Service and personal attendance

Work/education/school

40%

37%

10%6%6%

1%

Source: ZVV

16

California Public Transportation Vision


AttractiveNetworkformanyUses• Manyaccesspoints throughout California• Frequentserviceevenamongst smallerplaces

EfficienctProduction• Standardizationandsimplification• Utilizingnetworkeffectwithdesigned-forconnectivityattransferpoints

EasyAccessandNavigation• Intuitiveandstandardizedcustomerinterface,including integratedticketing


Thank you

www.sma-usa.com

Ulrich LeisterPresident and CEOSMA Rail Consulting + IT, [email protected]


BACKUP

19

The Zürcher Verkehrsverbund (ZVV)


20



Management

Marketing

Transportation Planning

Strategic planning of services offered, timetabling process, infrastructure

projects, official planning procedures and environmental.

Finance

Staff functions~40 FTE

Source: ZVV

21




Those European cities…

23

Zurich – Los Angeles


24


2012 Canton (State)668 sq mi1,443,4362,200/sq mi

Zurich: 17,870/sq mi Horgen: 10,400/sq mi Dietikon: 10,118/sq mi Uster: 9,351/sq mi Meilen: 9,049/sq mi


2010 L.A. Urbanized Area1,736 sq mi12,150,9966,999/sq mi

Koreatown: 42,611/sq mi East LA: 16,854/sq mi North Hollywood: 14,862/sq mi Norwalk: 10,576/sq mi Redondo Beach: 10,122/sq mi

MeasurementArea

PopulationDensity

Top 5 densities

25


– Great coverage– Stations are destinations,

system access usually by foot




1/2 mile

27

¼ mile or less from where we are:


28


– Great coverage– Stations are destinations,

system access usually by foot– Little security issues


– Lots of service gaps– Risk of getting stranded

– Rough at times– huge population and demand– competitor’s serious problems

29

Los Angeles: Combine the best of two worlds

Competitive trip timesConvenient use

Consistent quality


Intercity– comfortable– very reliable– very fast

Regional– high capacity– very reliable– fast

Urban– frequent– available

Uber– flexible 24/7– door-to-door

Imagine this to be an integrated product

30



Today

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20161115 Presentation Ulrich Leister

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