Post on 17-May-2018
2016SECOND QUARTERSocial Media Report
Social Network Share of Total Magazine Media Industry Likes/Followers
% Growth in Number of Magazine Media IndustryLikes/Followers by Social Network (Second vs First Quarter 2016)Facebook
Google+
7.2%
5.5%
7.2%
2.5%
15.8%
13.8
3.5
21.1
1.7
22.8
(mill
ions
)
Facebook Twitter Google+ Instagram Pinterest
206 211
26
438
(mill
ions
)
Facebook Twitter Google+ Instagram Pinterest
157
Total MagazineMedia IndustryLikes/Followersby Social Network(as of June 30, 2016)
Growth in Number of Magazine Media Industry Likes/Followers by Social Network (Second vs First Quarter 2016)
46.2% 21.2%
2.6%
Mar 31,
2016 15.0%
June 30,
2016
42.2% 19.8%
15.1%
2.6%
D ATA P R O V I D E D B Y
SOURCES: Facebook, Twitter, Google+, Instagram, Pinterest: Automatic collection through the social networks’ APIs (Application Program Interface).
Growth in number or % of page likes/followers: The absolute or % dif fer ence between total number of page likes/followers on June 30, 20 16 and total number of page likes/followers on March 31, 2016 for brands that were measured in both periods.
Magazine Media Industry: Data shown are collected from approximately 200 magazine media brands from 37 companies.
Facebook Page Likes, Twitter Followers, Google+ Followers, Instagram Followers, Pinterest Followers: Number ofpeople who have opted in to receive messages (posts, tweets, or pins) from that particular social entity (page or handle). ForPinterest, includes all those following any or all “boards” on the publisher’s page. All statistics gathered on last day of month.
20.3%15.0%
Natl. Geographic Mag 85,147,960
ESPN The Magazine 57,844,538
National Geographic 54,490,063
Vogue 35,123,753
The Economist 32,577,942
Time 32,398,888
Playboy 23,130,661
Forbes 18,694,187
Natl. Geographic Traveler 17,098,863
People 16,758,259
Elle 16,084,587
Cosmopolitan 13,128,116
Entertainment Weekly 12,999,054
Discover 12,957,385
Women's Health 12,666,949
Men's Health 12,233,283
Wired 11,882,752
Glamour 11,587,906
Harper's Bazaar 11,584,421
Vanity Fair 11,525,835
Popular Science 11,322,343
The New Yorker 11,093,691
InStyle 11,032,235
Teen Vogue 10,292,546
Martha Stewart Living 9,557,701
2016SECOND QUARTERSocial Media Report
MAGAZINE TOTAL LIKES/FOLLOWERSBRAND (COMBINED NETWORKS)
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
Top 25Magazine Brands –Likes/Followers(as of June 30, 2016)
Growth in % of likes/followers represents the % difference between total number of page likes/followers on June 30, 2016 and total number of page likes/followers on March 31, 2016 for brands that were measured in both periods.
Facebook Page Likes, Twitter Followers, Google+ Followers, Instagram Followers, Pinterest Followers: Number of people who have opted in to receive messages (posts, tweets, or pins) from that particular socialentity (page or handle). For Pinterest, includes all those following any or all “boards” on the publisher’s page. All statistics gathered on last day of month.
SOURCES: Facebook, Twitter, Google+, Instagram, Pinterest: Automatic collection through the social networks’ APIs (Application Program Interface).
Top 10 Magazine Brands– % Growth by Social Network (Second vs First Quarter 2016)
Top 10 Magazine Brands– Likes/Followers by Social Network (as of June 30, 2016)
D ATA P R O V I D E D B Y
MAGAZINE INSTAGRAMBRAND FOLLOWERS
1
2
3
4
5
6
7
8
9
10
MAGAZINE FACEBOOKBRAND PAGELIKES
1
2
3
4
5
6
7
8
9
10
MAGAZINE TWITTERBRAND FOLLOWERS
1
2
3
4
5
6
7
8
9
10
MAGAZINE GOOGLE+BRAND FOLLOWERS
1
2
3
4
5
6
7
8
9
10
MAGAZINE PINTERESTBRAND FOLLOWERS
1
2
3
4
5
6
7
8
9
10
MAGAZINE INSTAGRAMBRAND FOLLOWERS
1
2
3
4
5
6
7
8
9
10
MAGAZINE FACEBOOKBRAND PAGELIKES
1
2
3
4
5
6
7
8
9
10
MAGAZINE TWITTERBRAND FOLLOWERS
1
2
3
4
5
6
7
8
9
10
MAGAZINE GOOGLE+BRAND FOLLOWERS
1
2
3
4
5
6
7
8
9
10
MAGAZINE PINTERESTBRAND FOLLOWERS
1
2
3
4
5
6
7
8
9
10
National Geographic 41,156,427
Natl. Geographic Mag 20,820,254
Playboy 16,816,249
ESPN The Magazine 14,759,465
Time 10,017,724
Cosmopolitan 8,058,945
Vogue 7,718,017
Men's Health 7,232,535
The Economist 6,898,063
Women's Health 6,625,945
ESPN The Magazine 28,958,399
The Economist 14,714,331
National Geographic 12,418,329
Vogue 11,375,098
Time 10,999,182
Forbes 9,801,017
People 7,263,411
The New Yorker 6,473,420
Wired 6,285,332
Elle 5,744,338
The Economist 10,391,395
Natl. Geographic Mag 9,397,587
ESPN The Magazine 8,728,407
Time 8,575,500
Discover 7,790,654
Popular Science 7,235,529
Food Network Mag 6,159,778
Forbes 5,085,775
Elle 4,224,478
Vogue 4,164,021
Natl. Geographic Mag 54,744,398
Vogue 11,414,536
Natl. Geo Traveler 10,996,086
ESPN The Magazine 5,364,412
Playboy 5,099,342
Super Street 2,916,165
GQ 2,914,975
Time 2,717,909
Harper's Bazaar 2,183,426
Vanity Fair 2,035,035
Harper's Bazaar 4,523,075
Ski 1,580,391
Better Homes & Gardens1,397,013
HGTV Magazine 987,481
Smithsonian 935,719
National Geographic 915,307
Martha Stewart Living 815,362
Real Simple 683,330
This Old House 677,483
GQ 554,351
Autoweek 75%
New York Magazine 41%
EatingWell 35%
Town & Country 29%
Bon Appétit/Epicurious 24%
Consumer Reports 24%
Sunset 20%
Boating 19%
Travel + Leisure 17%
Condé Nast Traveler 17%
Town & Country 192%
Woman's Day 140%
Popular Photography 68%
Super Street 54%
Road & Track 50%
Architectural Digest 48%
Country Living 45%
OK! Magazine 39%
Veranda 37%
Circle Track 34%
Mopar Muscle 12%
Vegetarian Times 10%
Birds & Blooms 9%
Health 9%
Sport Fishing 8%
Cooking Light 8%
Bloomberg Businessweek 8%
Runner's World 8%
Dwell 7%
Scientific American 7%
Town & Country 101%
4 Wheel & Off-Road 60%
Money 59%
Jp 49%
Salt Water Sportsman 46%
Flying 46%
Field & Stream 45%
EatingWell 44%
Fortune 40%
Architectural Digest 39%
The Atlantic 104%
Wood 69%
Bicycling 62%
Sport Fishing 59%
Scientific American 56%
Cycle World 56%
Popular Science 50%
Mother Earth News 46%
The Family Handyman 43%
Islands 38%
2016SECOND QUARTERSocial Media Report
TOTAL MAGAZINEMEDIA INDUSTRY
% Share by Network by Editorial Category, June 2016
Magazine Media Industry: Data shown are collected from almost 200 magazine media brands from 37 companies.
Facebook Page Likes, Twitter Followers, Google+ Followers, Instagram Followers, Pinterest Followers: Number of people who have opted in to receive messages (posts, tweets, or pins) from that particular social entity (page or handle). For Pinterest, includes all those following any or all “boards” on the publisher’s page. All statistics gathered on last day of month.
SOURCES: Facebook, Twitter, Google+, Instagram, Pinterest: Automatic collection through the social networks’APIs (Application Program Interface).
D ATA P R O V I D E D B Y
Motorcycle
Lifestyle - Adults
Automotives
Boating
Fishing & Hunting
Fitness
Shelter
Men's Fashion, Grooming & Lifestyle
Lifestyle - Women
Health
Parents & Kids
Women's Service
Regional
Participatory Sports
Epicurean
Adventure & Outdoor Recreation
Women's Fashion & Beauty
Popular Culture & Entertainment
General Interest
Photography
Science & Technology
Spectator Sports
Business & Finance
Travel
The Aftermath: Moving Forward with Social Strategy After Facebook’s Algorithm ChangeBy Jim Anderson, CEO of SocialFlow
In early July, Facebook announced that it was changing the algorithms that power the News Feed to prioritize
content from friends and family at the expense of content from media companies. This news wasn’t necessarily
surprising, as our metrics show that our media company clients have been seeing a decline in Facebook reach
since the beginning of the year. Below we offer three quick takes on these changes.
1YOU MAY SEE FURTHER DECLINES IN REFERRAL TRAFFIC FOR YOUR FACEBOOK PAGES. BUT THERE ARE A FEW MITIGATING CIRCUMSTANCES:
• Facebook does tend to experiment with changes before announcing them, so it’s possible that we’ve already seen much of the impact.
• High-quality pages tend to generate quite a bit of sharing from their users. If you have enough sharing, the increased benefit of the sharing could offset part or all of what would otherwise be a decline in reach. With content that is truly “share worthy” you could conceivably even see an increase in traffic from the change.
2
YOU SHOULD ANALYZE WHETHER YOU’RE DOING ALL YOU CAN TO DRIVE REACH AND ENGAGEMENT:
• SocialFlow’s optimization technology can help, as we help make sure the right message is delivered to the audience at the right time. About half of the posts going through our system are optimized, a quarter are published immediately (e.g., breaking news), and a quarter are scheduled. If you’re still scheduling a significant amount of your content, we recommend that you consider optimization as a way to combat the traffic declines.
• Video posts are performing quite well. We have seen an 8x increase in reach and a 12x reach in sharing from video posts, when compared with other types of posts.
3
THIS CHANGE HIGHLIGHTS THE URGENCY TO DEVELOP MONETIZATION APPROACHES THAT EXTEND BEYOND REFERRAL TRAFFIC.
• If a significant portion of your revenue comes from digital advertising, it may be time to accelerate your consideration of different approaches.
• Our AttentionStream in-feed offering complements your native offerings by allowing advertisers to sponsor your highest-performing editorial content. And it can do so at scale.
Want to learn more? SocialFlow CEO Jim Anderson and Co-Founder/Chief Product Officer, Frank Speiser address the Facebook changes, the current landscape for media companies and how to continue to be successful socially. Watch the webcast!
MORE RESOURCES
For more information, visit www.socialflow.com/resources, follow us on Facebook and Twitter, or email us at marketing@socialflow.com.