Content Is King: Drive More Traffic, Leads and Sales with Content MarketingJANUARY 21, 2015 || 3:00 – 4:00 PM

Presenter(s):

Meredith Oliver || Creating WOW, Raleigh, NC

Kristi Allen || McArthur Homes, South Jordan, UT

Session Description

Content marketing is a long term strategy that includes developing

original, relevant content for your website visitors. With constant

updates to Google's search algorithms, the best way to drive traffic

and improve search rankings is with content marketing. This session

will teach you how to develop and execute a content marketing

strategy on your website and social media sites, and how to leverage

content you already have and create new content. You’ll also gain

insight into what content creation should be outsourced and what

should be created internally.

Learning Outcomes

Define the term content marketing.

Gain insight on how to leverage existing content.

Develop a content marketing strategy.

Recognize content marketing best practices.

Understand how to track and measure content marketing.

The ALS Ice Bucket Challenge

Content Marketing is the art and science of providing relevant and informational content to

targeted audiences resulting in increased customer engagement and loyalty.

“Content is anything that creates a compelling online experience.”~Adam Audette, Chief Knowledge Officer, RKG

Website Traffic Website Leads

Sales

Benefits of Content Marketing

Tip #1 – Set Clear Goals

Set Clear GoalsBuild brand awarenessEducate new product/processReputation managementGenerate buzz and excitementImprove search engine rankingsDeliver traffic online/onsite

“Don’t just make content, make content that matters.”~Jay Baer, President, Convince and Convert

Content is Your SEOMore is betterTraffic to the contentUsability very importantMust be optimized

Drive TrafficPublish regularlyEvergreen topicsShareableClever & uniquePaid Placement

Tip #2 – Use Video

Outbound marketing tools push your message

out to broad groups

Product OverviewsHow To TipsTestimonialsBehind the ScenesEmployee InterviewsFrequently Asked Questions

What’s Your Subject?

Which Format Works Best?

Measure Your Results

ConsumptionSharingLeads GeneratedSales

Tip #3 – FAQ’s Drive Content

Top 5 Most Clicked Topics1.Local area2. Community updates3. Realtor shout-outs4. Seasonal tips5. HGTV lifestyle

Focus on the message first and then the

medium

Tip #4 – Utilize Influencers

Identify the Right Influencers

Tip #5 – Strategically Publish

Don’t blast fans with the same content on multiple sites with the

same message.

Tailor message Vary timing Match audience Fit site culture

Tip #6 – Involve Your Fans

Buyer/Prospect Shares UGC – User Generated Content

Buyer/Prospect Shares

7% of Website Traffic 400% Increase in Referral Sales

Buyer/Prospect Shares

User Generated Content

User Generated Content

User Generated Content

Meredith OliverCreating WOW

321.230.1287@CreatingWOW

Speaker Contacts:

Kristi AllenMcArthur Homes

Head Shot

801.608.6801@NewHomeGirl