Post on 14-Jul-2015
Dot RO
Digital Marketing Trends
2015
Dot RO(.)ro
is the Romanian top domain extension
Dot ro trends in online marketing study shows the marketing
objectives, the actions and tools used by Romanian marketers
2013 – 60 participants
2014 – 40 participants
2015 – 256 participants
41.67
20.83
16.67
14.58
6.25BusinessOwners
DigitalMarketers
MarketingManagers
SalesManagers
Others
The 2015 study respondents
256 persons
Top PriorityObjectives
Top Priority Objectives
1. Sales Generation2. Connect with more customers
3. The up-sell growth
Using online / digital tools and options
Top PriorityNEW Objectives
Top PriorityNEW Objectives
1. The growth of sales volume on current and past clients2. The exposure of the brand / company
3. The improvement of digital marketing management
Using online / digital tools and options
Top PriorityObjectives for those with 75% + transactions in online / digital
Top Priority Objectives for those with 75% + transactions in
online / digital
1. The growth of sales volume on current and past clients2. Sales generation
3. The growth of website traffic
Using online / digital tools and options
Top PriorityObjectives for those with 75% +
transactions offline (Shops & Other)
Top Priority Objectives for those with 75% + transactions offline
(Shops & Other)
1. Market share increase2. Connect with more customers
3. Maintain customer loyalty
Using online / digital tools and options
Top SpendingMarketing Budget Split
Top marketing spendingMarketing Split
1. TV / radio / print campaigns – 18,32% of the marketing budget
2. CPM optimized campaigns – 18,06% of the marketing budget
3. Digital customer media actions – 13,64% of the marketing budget
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