Post on 22-Dec-2015
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2015 Agency EMMA2015 Agency EMMA
Abby AuerbachChief Communications Officer, TVB
abby@tvb.org
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Agency EMMAAgency EMMA
The TVB Agency EMMA will be awarded to a total of three (3) 4A’s members, one each to
a small, mid-sized, and large agency. The award recognizes media strategy and
execution of a successful local on-air, online and mobile advertising campaign developed
in partnership with broadcast TV stations.
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EMMA at Forward 2015EMMA at Forward 2015
TVB’s Forward Conference is the annual
Broadcast TV leadership confab, where more than 500
C-suite decision makers gather to consider the short and long-term future of the Television advertising industry.
The Agency EMMA, along with TVB’s annual Station EMMA, will be awarded
center-stage at the Waldorf Astoria - NYCon September 17, 2015.
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Agency EMMAAgency EMMA
Excellence in Local Media Marketing Award
Judges: Executive Board; TVB Sales Advisory Committee
Submissions via easy-upload format and short entry form
3 Grand Prize-winning agencies will receive: EMMA award at TVB Forward Conference,
center-stage at Waldorf Astoria, NYC Inclusion in TVB/EMMA Press Complimentary round-trip travel +
one night stay at Waldorf for recipient Invitation to Forward Conference
and Cocktail Reception
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Agency EMMAAgency EMMA
Excellence in Local Media Marketing Award How to Enter:
Participation is open to 4A’s members. One Grand Prize winner will be selected from each category:
Small agency (1-100 employees) Mid-sized agency (100-300 employees) Large agency (330+ employees)
Each entry to include the multiplatform and creative components, and brief case study, of a successful local broadcast TV ad campaign.
Entry campaign to have run between Q1 2014 and Q2 2015. Entry deadline is 12 noon (Eastern) Monday, 6/22/15 via TVB
website: www.tvb.org/2015_Agency_EMMA Limit one (1) submission per agency. Winners will be notified on 8/19/15.
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Agency EMMAAgency EMMA
Excellence in Local Media Marketing Award
Easy-entry webpage includes short-answer questions and creative upload:
What is your client’s business and business challenge? What was the campaign objective? Why did you plan Local Broadcast TV? Which TV station ad platforms did you buy? Please share results. How did the campaign make the
register ring? Do you have plans to scale this campaign to more markets? Tell us more. What else would you like the judges to know? Upload: TV Commercial & examples of Multiplatform
creative. Earn bonus points by entering a video testimonial from your
client!