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2015 Agency EMMA2015 Agency EMMA

Abby AuerbachChief Communications Officer, TVB

abby@tvb.org

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Agency EMMAAgency EMMA

The TVB Agency EMMA will be awarded to a total of three (3) 4A’s members, one each to

a small, mid-sized, and large agency. The award recognizes media strategy and

execution of a successful local on-air, online and mobile advertising campaign developed

in partnership with broadcast TV stations.

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EMMA at Forward 2015EMMA at Forward 2015

TVB’s Forward Conference is the annual

Broadcast TV leadership confab, where more than 500

C-suite decision makers gather to consider the short and long-term future of the Television advertising industry.

The Agency EMMA, along with TVB’s annual Station EMMA, will be awarded

center-stage at the Waldorf Astoria - NYCon September 17, 2015.

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Agency EMMAAgency EMMA

Excellence in Local Media Marketing Award

Judges: Executive Board; TVB Sales Advisory Committee

Submissions via easy-upload format and short entry form

3 Grand Prize-winning agencies will receive: EMMA award at TVB Forward Conference,

center-stage at Waldorf Astoria, NYC Inclusion in TVB/EMMA Press Complimentary round-trip travel +

one night stay at Waldorf for recipient Invitation to Forward Conference

and Cocktail Reception

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Agency EMMAAgency EMMA

Excellence in Local Media Marketing Award How to Enter:

Participation is open to 4A’s members. One Grand Prize winner will be selected from each category:

Small agency (1-100 employees) Mid-sized agency (100-300 employees) Large agency (330+ employees)

Each entry to include the multiplatform and creative components, and brief case study, of a successful local broadcast TV ad campaign.

Entry campaign to have run between Q1 2014 and Q2 2015. Entry deadline is 12 noon (Eastern) Monday, 6/22/15 via TVB

website: www.tvb.org/2015_Agency_EMMA Limit one (1) submission per agency. Winners will be notified on 8/19/15.

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Agency EMMAAgency EMMA

Excellence in Local Media Marketing Award

Easy-entry webpage includes short-answer questions and creative upload:

What is your client’s business and business challenge? What was the campaign objective? Why did you plan Local Broadcast TV? Which TV station ad platforms did you buy? Please share results. How did the campaign make the

register ring? Do you have plans to scale this campaign to more markets? Tell us more. What else would you like the judges to know? Upload: TV Commercial & examples of Multiplatform

creative. Earn bonus points by entering a video testimonial from your

client!