2014 linked in_company_keynote_nzbef

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LinkedIn Company Keynote presentation to the NZ Business Excellence Foundation, March 2014.

Transcript of 2014 linked in_company_keynote_nzbef

LinkedIn: A global network of professionals

2M+ INDONESIA

2M+ PHILIPPINES

1M+ MALAYSIA

1M+ SINGAPORE

1M+ SAUDI ARABIA

16M+ BRAZIL

93M+ UNITED STATES OF

AMERICA

9M+ CANADA

24M+ INDIA

5M+ AUSTRALIA

1M+ NEW ZEALAND

3M+ SOUTH AFRICA

1M+ UNITED ARAB EMIRATES

13M+ UNITED KINGDOM

7M+ FRANCE

6M+ ITALY

1M+ BELGIUM

1M+ DENMARK

2M+ TURKEY

4M+ NETHERLANDS

1M+ SWEDEN

5M+ SPAIN

277M+ Members

worldwide

+2 New members per second

187M Monthly unique visitors

Proudly supporting

New Zealand Business Excellence Foundation

Damian Newland, Enterprise Sales Manager – NZ, LinkedIn

March 2014

“Spend Time”

Professional Networks Personal Networks

“Invest Time”

Base: Professional SN users (5204) Personal SN users (8692)

What are the top 5 reasons people use social networks?

1

2

3

4

5

Socialise

Stay in touch

Be entertained

Kill time

Share content

Maintain professional identity

Make useful contacts

Search for opportunities

Stay in touch

Keep up to date for career

The world and buyers have changed What once worked, will not work anymore

97% 75% 57% Cold

calls do not work

*7% worse every year

since 2010

B2B purchasers

influenced

by social media

Buying decisions

are made before

sales rep involvement

* Corporate Executive Board 2012

Connect & Sell 2012

IBM Buyers Preference Study 2011

-Harris Interactive UK 225 human resource managers and 2,035 employed adults

“47% of workers say that a

company's online reputation

matters as much as the job

offer.”

Connect the world’s professionals

to make them more productive

and successful

Our mission

For our members

The professional

profile of record

Connect all of the

world's professionals

Identity Networks Knowledge

The definitive professional

publishing platform

The professional profile of record

Identity

Connect all of the world’s professionals

Networks

Groups SlideShare Influencers Pulse

The definitive professional publishing platform

Knowledge

Member growth

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

32M

277M

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

Monthly unique visitors

12M

187M

As calculated by comScore, Q4 quarterly average for each year, including SlideShare beginning in 2012

Mobile traffic

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

41%

<2%

mobile traffic is calculated as a % of LinkedIn member-only unique visitors; calculated using Q4 average for each year

For our customers

Hire

Power half of

all hires

Market

The most effective way for

marketers to engage

professionals

Sell

The start of every

sales opportunity

Building brands, attracting talent, engaging staff

Talent Solutions

Strategic Sourcing

and Pipelining

Metrics &

Analytics Personalized

Job Targeting Talent Brand

Development

1

2

Effectively engaging professionals

Marketing Solutions

The start of every sales opportunity

Sales Solutions

Find Connect Engage

LinkedIn Recruiter Pulse

Mobilize

The next decade

Create economic opportunity

for every member of the global

workforce

Our vision

Create economic opportunity

Realize your

dream job

Find work Be great at what

you do

THE ECONOMIC GRAPH

277M Members

3.5M Active company profiles

300K Jobs

3B+ Endorsements

24K Schools

Billions of network updates

Connecting talent with opportunity

at massive scale

nz.linkedin.com/in/damiannewland