Tactical Formalization of Linked Open Data (Ontology Summit 2014)
2014 linked in_company_keynote_nzbef
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Transcript of 2014 linked in_company_keynote_nzbef
LinkedIn: A global network of professionals
2M+ INDONESIA
2M+ PHILIPPINES
1M+ MALAYSIA
1M+ SINGAPORE
1M+ SAUDI ARABIA
16M+ BRAZIL
93M+ UNITED STATES OF
AMERICA
9M+ CANADA
24M+ INDIA
5M+ AUSTRALIA
1M+ NEW ZEALAND
3M+ SOUTH AFRICA
1M+ UNITED ARAB EMIRATES
13M+ UNITED KINGDOM
7M+ FRANCE
6M+ ITALY
1M+ BELGIUM
1M+ DENMARK
2M+ TURKEY
4M+ NETHERLANDS
1M+ SWEDEN
5M+ SPAIN
277M+ Members
worldwide
+2 New members per second
187M Monthly unique visitors
Proudly supporting
New Zealand Business Excellence Foundation
Damian Newland, Enterprise Sales Manager – NZ, LinkedIn
March 2014
“Spend Time”
Professional Networks Personal Networks
“Invest Time”
Base: Professional SN users (5204) Personal SN users (8692)
What are the top 5 reasons people use social networks?
1
2
3
4
5
Socialise
Stay in touch
Be entertained
Kill time
Share content
Maintain professional identity
Make useful contacts
Search for opportunities
Stay in touch
Keep up to date for career
The world and buyers have changed What once worked, will not work anymore
97% 75% 57% Cold
calls do not work
*7% worse every year
since 2010
B2B purchasers
influenced
by social media
Buying decisions
are made before
sales rep involvement
* Corporate Executive Board 2012
Connect & Sell 2012
IBM Buyers Preference Study 2011
-Harris Interactive UK 225 human resource managers and 2,035 employed adults
“47% of workers say that a
company's online reputation
matters as much as the job
offer.”
Connect the world’s professionals
to make them more productive
and successful
Our mission
For our members
The professional
profile of record
Connect all of the
world's professionals
Identity Networks Knowledge
The definitive professional
publishing platform
The professional profile of record
Identity
Connect all of the world’s professionals
Networks
Groups SlideShare Influencers Pulse
The definitive professional publishing platform
Knowledge
Member growth
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
32M
277M
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Monthly unique visitors
12M
187M
As calculated by comScore, Q4 quarterly average for each year, including SlideShare beginning in 2012
Mobile traffic
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
41%
<2%
mobile traffic is calculated as a % of LinkedIn member-only unique visitors; calculated using Q4 average for each year
For our customers
Hire
Power half of
all hires
Market
The most effective way for
marketers to engage
professionals
Sell
The start of every
sales opportunity
Building brands, attracting talent, engaging staff
Talent Solutions
Strategic Sourcing
and Pipelining
Metrics &
Analytics Personalized
Job Targeting Talent Brand
Development
1
2
Effectively engaging professionals
Marketing Solutions
The start of every sales opportunity
Sales Solutions
Find Connect Engage
LinkedIn Recruiter Pulse
Mobilize
The next decade
Create economic opportunity
for every member of the global
workforce
Our vision
Create economic opportunity
Realize your
dream job
Find work Be great at what
you do
THE ECONOMIC GRAPH
277M Members
3.5M Active company profiles
300K Jobs
3B+ Endorsements
24K Schools
Billions of network updates
Connecting talent with opportunity
at massive scale
nz.linkedin.com/in/damiannewland