2012 The year that won't go quietly

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A presentation from the beginning of the year with 3 important cultural trends for Britain and a number of communication trends

Transcript of 2012 The year that won't go quietly

2012The year that won’t go quietly

Tuesday, 9 October 2012

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AngerInsecurity

Thrift

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OptimismCreativity

Pride

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Three cultural themesSix communications themes

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One.The desire for justice

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In 2012 Brits will increasingly stand up for decency versus injustice

whether perpetrated by the Government, the media, businesses

or each other

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Two.Reinventing the hero

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Leaders have lost their lustre leaving us craving real heroes - we are looking in both traditional and unusual places for our heroes. In

times of anxiety heroes offer us far more hope and direction than

leaders ever can

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Four.A powerful sense of pride

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With Britishness under the spotlight in 2012 it is being redefined with

new found confidence. Being proud to be British is finally welcome and

justified

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One.Freedom to not freedom from

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Two.Simplicity and honesty are killer apps

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Three.The creative dividend gets richer

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Four.Social grows up

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Five.Experience and reach meet

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Six.Campaigns become more multitiered

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Thank you

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