2012 The year that won't go quietly
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Transcript of 2012 The year that won't go quietly
2012The year that won’t go quietly
Tuesday, 9 October 2012
Tuesday, 9 October 2012
Tuesday, 9 October 2012
AngerInsecurity
Thrift
Tuesday, 9 October 2012
OptimismCreativity
Pride
Tuesday, 9 October 2012
Three cultural themesSix communications themes
Tuesday, 9 October 2012
Tuesday, 9 October 2012
One.The desire for justice
Tuesday, 9 October 2012
In 2012 Brits will increasingly stand up for decency versus injustice
whether perpetrated by the Government, the media, businesses
or each other
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Tuesday, 9 October 2012
Two.Reinventing the hero
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Leaders have lost their lustre leaving us craving real heroes - we are looking in both traditional and unusual places for our heroes. In
times of anxiety heroes offer us far more hope and direction than
leaders ever can
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Four.A powerful sense of pride
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With Britishness under the spotlight in 2012 it is being redefined with
new found confidence. Being proud to be British is finally welcome and
justified
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One.Freedom to not freedom from
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Two.Simplicity and honesty are killer apps
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Three.The creative dividend gets richer
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Four.Social grows up
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Five.Experience and reach meet
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Six.Campaigns become more multitiered
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Thank you
Tuesday, 9 October 2012