2012 Moxa Brazil Channel Partner’s Workshop James Wu / Country Manager

Date: April 25th, 26th

Agenda

Confidential

Time Topic Owner

Day 2 (April 26th, Thursday)

8:00~9:00 Breakfast Fabio Carrasco

9:00~10:30 One Moxa Solution

- IES (Industrial Ethernet Solution)

- Edge to Core

Eric Lo

10:30~10:45 Coffee Break Fabio Carrasco

10:45~12:00 Vertical Market Strategy & Case Study

- Power Automation

- Transportation

- Others

Collaboration and Working Business Model for

Power Automation Market

Eric Lo

12:15~ Lunch Fabio Carrasco

Catch the Big Fish!

Vertical Market Solutions Eric Lo / Business Development Manager

April-26-2012

Moxa Solution for

Power Automation Market

IEC-61850-3 & IEEE 1588

T & D Substation Dedicated Biz

Confidential

Proved by Customers in World Wide

Confidential

Industrial Networking Solutions

Confidential

Global Success References

Confidential

Confidential

Moxa Offerings in Smart-Substations

PT series and DA series Fulfill

Substation of Power T & D by IEC

61850

Transmission

Distribution

750KV~500KV

400KV~220KV

Under 110KV

Generation

110KV~220KV

Confidential

Confidential

Process Level

IEC 61850-9-2

GOOSE

Bay Level

IEC 61850-8-1

Station Level

Station Bus

Process Bus

PT-7728 Ethernet Switch

Merging Unit

CT/VT

IED

PT-G7509 Ethernet Switch

Gigabit Turbo Ring

(recovery < 20 ms)

IEC 61850 Ethernet-based Substation Automation System

PT-7828 L3 Ethernet Switch

Protection Fault Recorder Measurement Recorder

CT/VT

DA-710 Embedded Computer DA-681

Embedded Computer

DA-682 Embedded Computer

DA-681 Embedded Computer

Confidential

24 Years of Experience in Industrial Communication Solutions

Innovative Force for More Intelligent Solutions

Expert at Developing Solutions for a Diversity of Industrial Application

5-years Warranty and Proven Quality

Globally Available, Local Service

Confidential

Why Customer Choose MOXA?

Confidential

IEC 61850 Test In KEMA

Founded in 1927, KEMA is the most famous

IEC 61850 technical consultant company

Moxa’s full line of

PowerTrans series

Ethernet switches has

passed IEC 61850 and

IEEE 1613 performance

tests conducted by

KEMA lab

Embedded Computer for

Power Market

Rugged, Fanless, Rack-mount Computing

Solution with IEC 61850, IEEE 1588

Confidential

Building Full Customer Solutions

Confidential

Why Use Moxa Embedded

Computers?

Confidential

Substation Utilities Structure

Tele-Control Computer

Front-end Communication Computer

Local Network B

Local Network A

Dispatch A

Dispatch B

Serial Devices

Protection IED

Backend Host

Protection Mgt. Computer

Protocol Converter

Confidential

Substation Utilities Structure

Local Network B

DA-682/683

Dispatch A

Dispatch B

Serial Devices

Protection IED

DA-681/683 DA-710

Local Network A

Confidential

Confidential

Product Matrix for Substation

DA-710

Reg

ula

r Su

bst

ati

on

Backend Host

DA-681

Tele-Control Computer

DA-682

DA-681

Front-end Communication

Computer

DA-682

DA-681

Protection Mgt.

Computer

DA-660

Protocol Converter

Dig

ita

lized

Su

bst

ati

on

IEC 61850-3 + IEEE 1588

DA-710

Intelligent Substation

Substation Automation System

DA-683-DPP-T

DA-683-SP

DA-683-DPP-T

DA-681

DA-710

Perf

orm

ance

Low High

IEC61850-3

DA-66x

533MHz

IEEE1588

DA Series Product Matrix H

igh

Low

DA-681

1GHz

DA-682

1GHz

DA-683

1.66GHz

DA-710

2.0GHz

Pricing

IEC61850-3

Solutions

Certified

Confidential

Industrial Ethernet Switch for

Power Market

Industrial Grade Switch Solution with

IEC 61850 and IEEE 1588

Confidential

Enable Reliable Communications with

Ruggedized Ethernet Network Solutions

Confidential

Moxa Switch Portfolio for

IEC 61850 T&D Substation

PT-7828 PTG-7509 PT-7728 PT-7528

(Developing)

PT-7728-

PTP

PT-7528-

PTP

(Developing)

PT-7710

L3 L2

4G 9G 4G n/a 4G 4G 2G

Modular Fixed Modular Fixed Modular

24/48 VDC, 88-300 VDC and 85-264 VAC

Front cabling/Front Display, Rear cabling/Front Display

32 modules, Multi mode, Single mode, RJ-45, M12, SC, ST, MTRJ, SFP/LC,10FL

Confidential

Confidential

Gigabit & Fast Ethernet Module

Confidential

Moxa Turbo Chain Technology

Easy Extension

(Can Link to STP,

RSTP, Turbo Ring,

Turbo Chain)

Saves Installation

Cost and Time

Fast Recovery

(< 20 ms)

Confidential

Go To Market Strategy Summary

Transmission

Distribution

T&D

T&D

T&D

T&D

T&D T&D

T&D

T&D

T&D

T&D

T&D

T&D

T&D

T&D

T&D

T&D

T&D

T&D

T&D T&D

T&D T&D T&D T&D

T&D

- IEEE 1588

- Fanless Design

- Modularized Design

- Rugged Design

- 100% Industrial Component Selection

- Dual Power

- Customized Design

KEMA

Go to Market Strategy Summary

Target Application: • Substation Automation

• Moxa PT Series

• Network Backbone

• Edge Device Connectivity

• Core Switch infrastructure in Control Center

• Moxa DA Series

• Protocol Converter

• Protection Management Computer

• Front end communication Computer

• Tele-control Computer

• Backend Host

Confidential

Rail

EN50155 & EN50121-4

Harsh Environment and Anti Vibration GKA

Biz

Confidential

Global Investment in Rail

India

11th 5-year plan

(2007-2012)

47 B USD

Russia

Federation Railway program

(2011-2030)

500 B USD USA

High-speed rail plan

(2011-2016)

53 B USD

Brazil

5-year rail investment plan

(2011-2015)

368M USD

China

12th 5-year plan

(2011-2015)

423 B USD

Germany

Deutsche Bahn

(2011-2014)

38 B USD

France

Rail freight plan

(2011-2020)

11 B USD

Spain

Investment in rail freight

(2011-2020)

9 B USD

Total: >1,000 Billion USD

Source: from Multiple Rail Sites Confidential

Wherever you have……

Light Rail Metro

Intercity Rail High Speed Rail

•Rolling Stock

•Wayside

•Station

Confidential

Complete Solutions for Rail Market

Confidential

IP Based Train Solution Expert

EN-50155

Ethernet Switch

ToughNet Series

Wireless

AP/Bridge/Client

AWK series

IP

Camera

VPort series

NVR/Train

Computor

V2000

Series

ioPAC

E8000 series

Confidential

> 200 Models

VM Oriented Design

Wide Temperature

Redundant Power Design

Rolling Stock Value Proposition

IP Protection Water Protection

Dust Protection

Redundant Wireless Technology Certification

PoE

Redundant and High Speed Network

Rugged Design

Total Solution

Confidential

IEC Plan – Organization For

Railway

IEC TC9

Railway

IEC 61375 WG43

Train Control and Management System

(TCMS)

IEC 62850 WG46

Multimedia Applications

On-board Trains

Others TBD Signaling & Control

...

ETB (Ethernet Train Backbone)

ECN (Ethernet Consist Network)

Confidential

Winning Solutions

Signaling

& Control

TCN

POS TCN: Train Communication Network

POS: Passenger Oriented Services

Confidential

Train Communication Network

TCN

ETB (Ethernet Train

Backbone)

ETBN Router

Switch

WLTB (Wireless Train

Backbone)

Wireless

ECN (Ethernet Consist

Network)

Value Proposition

• IEC Member

• Key Account

Relationship

Trend

of Smart

Rail

Confidential

Passenger Oriented Services

POS

CCTV/PIS

Video, Switch

EC, I/O Wireless

Entertainment

Value Proposition

•Total Offerings

•Auto-Configuration

Solution

Confidential

Signaling and Control

Signaling & Control

ATO/ ATS

Wireless, I/O

Switch

Interlocking

Serial with Ethernet

CBTC

Value Proposition

• Reliability

• Turbo Roaming

• Turbo Chain

Solution

Confidential

Confidential

Confidential

Double-bandwidth

inter-carriage connection on 802.11n

AWK-5232-M12

802.11n

Dual-RF AP

OnCell-5104

3G Router

AWK-3121-M12

Single-RF M12 AP

Ethernet Cable

Passenger

Internet

Access

AWK-5232-M12

802.11n Dual-RF AP

Turbo Trunking and ACC

3G Base

Station

Value Proposition:

•ACC

•Turbo Trunking

•Anti-vibration M12

Turbo Trunking and ACC

Fiber Optic Backhaul Network

Train-Trackside

Australia Railway Project

Confidential

IKS-6728

Go To Market Strategy Summary

Confidential

Moxa Solution for ITS Market

Confidential

Topics in ITS World Congress

Advanced Traffic Management Systems

Automated Collision Notification

Commercial Vehicle Safety, Security, and

Payment Systems

Cooperative Safety Systems

Electronic Toll, Fare Collection Systems

Incident Management

Integrated Vehicle Control and Safety

Systems

Connected Vehicles

Intelligent Transportation Systems and

Climate Change

Intermodal Systems

Intermodal Systems

Modeling and Simulation Tools

Parking Management Systems

Real-Time Travel Information

Technology

Surveillance Technology

Telematics and Vehicle Navigation

Traffic Signal Systems

Transit Systems

Tunnel Maintenance and Management

Variable Message Signs

Vehicle Location and other GPS, GIS

Technologies

Weather Systems

Wireless, Mobile Communications

Confidential

ITS Application Breakdown

Traffic Control/Signaling

Video Networking

Dynamic Message Signs

Loop Detection Systems

Traffic Operations Center

Electronic Toll Collection

Vehicle Inspection

Emergency Response

Confidential

What is being connected? Traffic

ControllersPA SystemsElectronic

SignsVideo

MonitoringVideo

MonitoringTraffic

Detectors

2070 170

Confidential

ITS as a Focused Vertical Market

Engineering Firms / Design Institutes • Identify major Consultants • Deliver technology seminars to Consultants/SI’s

System Integrators • Penetrate target ITS focused SI’s • Build reference cases

Transportation Solution Days • Roadshows and Virtual Seminars

Participate in ITS Exhibitions

Eng. Co.

SIs End Users

Confidential

Confidential Confidential

TCC Control

Room1 Control

Room 2

Core Switch

Core Switch

Core Switch

Core Switch

Core Switch

Core Switch

1G

10 G

Confidential

MOXA Solution

Cisco

Cisco Cisco

Cisco

Recovery Time

< 20ms@250 pcs

1. Flexible

2. Easy to Use

3. Load Sharing

4. Easy Integration

5. Fast Recovery Time

Confidential

Distribution

Leverage Moxa’s Comprehensive Edge-to-

Core Industrial Ethernet Solutions

Part I

Confidential

Moxa has been a popular

brand for the past 24 years…

Confidential

Moxa Brazil is Ready

How About You?

Confidential