Post on 06-Jul-2015
9.14.12
BEYOND THE CLOUD:
HOW 21st CENTURY TECHNOLOGY EMPOWERS
PLANNERS AND COMMUNITIES
Lori McWilliams, MMC, Village of Tequesta
Seth C. Behn, AICP, Lewis, Longman & Walker PA
Steve Miller, AICP, Mindmixer
Duncan Ross, AICP, Prosser Hallock
Nilsa Zacarias, AICP, NZ Consultants
Lori
McWilliams, MMC, Villa
ge Clerk/PIO,
Village of Tequesta
Tequesta’s Approach
Tools for Community
Engagement in the New
Age
Someone else will –
AND you may not be able to control
the content
If you don’t harness the
power of these
communication outlets
Tools to Enhance Public
Access
Email Distribution BulletinsRoad closuresWater main breaks Infrastructure improvements
Annexation Updates
Online Document Center Provides instant documents on line Agreements Plans Agendas
Report a Concern Provides ability to report a concern from the Village
website or via an iPhone Overgrown grass Code violations Right-of-way blockage
Facebook Events
New programs
Resident news
Links to media stories
Road closures
YouTube Media stories
Water conservation
Green Market
Now What????
We have a “Comment”
Always respond to questions and concerns in a timely
manner
Content must remain up-to-date
Available 24/7
Determine ahead of time who has responsibility to
maintain site
Who has authority to update
Be Responsive
Plan a strategy – who are your customers
Commit – “Engage your customers”
Be Authentic
Be Current
Be Social – “Expect to answer questions”
Maintain Quality
Tailor Content to each Site
Be Interesting and Entertaining
Consider Timing
Track Results NFPA’s top 10 Techniques for Utilizing Social Media
Implementation Strategy
There is not one set solution for every environment
Determine your target audience
Don’t use MySpace (a musical venue) for Planning
What is your primary purpose?
Distribute information?
Provide accessible forms?
Find what works BEST for your CUSTOMER
The right fit can help decrease staff workload by offering
easily accessible information online
Improved communications
Improved customer service
One size fits all … NOT
Seth C. Behn, AICP,
Lewis, Longman & Walker PA
SETH C. BEHN, AICP
Sr. Planner; Lewis, Longman & Walker
Immediate Past President, PBCPC
2001 Website
2009 Website
2010 Website
Constant Contact Home
Screen
Manage Contacts
Create an Email
Generate Newsletters
Create an Event
Accept RSVPs and Payment
Joint Societies Holiday Party
Keysfest
Create a Membership
Dues “Event”
Direct Payment
www.pbcplanningcongress.org
Thank you!
SETH C. BEHN, AICP sbehn@llw-law.com
Sr. Planner; Lewis, Longman & Walker
Immediate Past President, PBCPC
Steve
Miller, AICP, Mindmixer
The Market Rationale for
Online Engagement
The Business of Creating Connected Communities
what we believe:
We believe in building connected and contributing communities by
promoting community dialog online, ultimately leading to
community action offline.
900million people on facebook
61.7%of U.S. residents over 14 on facebook…
53%of adults 65+ are active online…
62%of low-income households have
internet access in the home…
88%U.S. households with texting
capabilities
75%14-20 year olds who have
their own cell phone
1 in 3 of them send more
than 100 texts per day
72%planners who use social
media
daily
11.4%U.S. adults that attend a public
meeting each year
48%U.S. adults who have never attended
a public meeting
why it works:
• Convenient
• Empowering
• Receptive
• Rewarding
• Connected
content + context matters :
Example Topic #1:
“How can we improve the school district?
Example Topic #2:
“If you could make one improvement to our
school district today, what would that be? ”
Example Topic #3:
“If you could make one improvement to your
child’s lunch menu today, what would that be? ”
lessons learned:
• Anonymous participation equals anonymous
quality
• Topics as headlines
• Receive, respond, reengage
• New iPhone doesn’t equal more calls
• Data-based decision making
lessons learned:
• 140 characters or less
• Not the forum for statistically valid input process
• An engaged citizenry is worth $$$$$
• Politicians love it
• The old guard loves it too
lessons from the crowd . . .
Duncan
Ross, AICP, Prosser
Hallock
Managing Citizen
Engagement Efforts
The ultimate moving target
Increasing complexity of how people
organize themselves online
Citizen’s evolving expectations of
government
Community Engagement is
now a two-way street:
Public managers must take a
leadership role in online
engagement efforts
Establish a detailed scope, identify the
target
audience, scenarios/tools, timeline/conte
nt map, responsibilities/follow-up with
participants and how results/feedback will
be used
Get assistance from media/outreach
professionals
Engagement Strategies &
Considerations
Combine High Tech (Online) with High Touch
(Face-to-Face)
Must Proactively Recruit Participants
Uncertain Legal Landscape for Public
Engagement
Understand the Right Tools, Right Scenarios
Online Engagement Tools
Which Scenario?
Create Consensus
Obtain Ideas
Make Decisions
Educate Citizens
Engagement Scenarios &
Online Tools
Gather Opinions
Engagement Scenarios
& Online Tools
Gather Opinions
Obtain Ideas
Make Decisions
Educate Citizens
Create Consensus
Gather Opinions
Create Consensus
Obtain Ideas
Make Decisions
Educate Citizens
Engagement Scenarios
& Online Tools
Obtain Ideas
Gather Opinions
Create Consensus
Obtain Ideas
Educate Citizens
Make Decisions
Engagement Scenarios &
Online Tools
Gather Opinions
Create Consensus
Obtain Ideas
Make Decisions
Educate Citizens
Engagement Scenarios &
Online Tools
Transparency
Key to any organization’s reputation
Show that you’re transparent, don’t just
say you are.
You can’t go halfway.
If organizations promise to be open they
have
to stay open
Nilsa Zacarias, AICP,
How do consultants apply social media and
web based technology to create marketing
opportunities and better serve their clients?
To consult
Seek advice or information from;
Ask guidance from;
Why?
How do consultants apply social media and
web based technology to create marketing
opportunities and better serve their clients?
Consulting World
Understanding Social Media &
Web Base Technology
Key to providing state-of-the-art planning
services and information to clients
Social Media
Blogging
Twitter / YouTube
GotoMeeting.com
Web Base Technology
Sales Force
Picassa/Instagram
Dropbox
ShareFile
Social MediaTraditional Media
Printing Material
Brochures
Reports
Conferences
Web Site
E-mail / Phone Call
Face-to-Face
Meetings
Build Professional
Network
Access to Professional
Forums
Facilitate Exchange of
Information – Fast !
Market your Credentials
and Qualifications
Expand your Exposure
Social Media
Professional
Networking
Discussion
Groups
Social Media
Social Media
YouTube
Blogging
Links to useful information, Share
projects outcome, 72% said they use daily
(Ohio State University)
Instant updates from professional
networks, share links to articles, updates
projects benchmarks, upcoming events
Allows to post and share videos of
workshops, training
material, permitting
procedures, meetings, etc.
Demonstrate expertise, share helpful
information, showcase success
stories, use key words in your blog post
Web Based TechnologyApplications Runs in the Cloud
Internet-enabled mobile device or connected
computer
Users are Not Responsible for
Updates & Archives
Users Can Access it Anywhere
Web Based Technology
Salesforce
Dropbox/
ShareFile/
YouSendIt
Picassa/
Customer relationship management
(CRM) software & cloud computing
"Contacts," "Reports," and "Accounts"
Tracks all business opportunities
Storage and send large files to clients,
and partners. Allows work from
anywhere across multiple devices.
Share and collaborate instantly.
Organize, edit, share and store your
photos
Web Based Technology
SlideShare.com
GoToMeeting.com
Skype
Upload and share
publicly or privately
PowerPoint
presentations, Word
doc. /Adobe PDF
Web
Conferencing, Online
Meetings, Online
training, Audio
conferencing Web base phone
calls, video calls, and
conference calls
SMARTPHONESCity and Regional Planning
Ohio State University
Survey 108 planners from
across the United States
Mobile applications (apps)
increasing participation in
local governance and planning
96% either own a smartphone or
plan to purchase one in the future
SMARTPHONES
APPLICATIONS
www.nzconsultants.net
561.758.2252