20110329 Startsummit Sustainovation

SUSTAINOVATION

STARTSUMMIT

WORKSHOPST. GALLEN | 20110329

www.vujade.com

TO LEAVE TIMEYOURFOOTPRINT

TO ERASE TIMEYOURFOOTPRINTCARBON

Dear ParticipantsVujàdé Ltd. is convinced that sustainability will become an issue of global relevance in future. Whereas in former times, being green was only an issue for a small group of people, the sustainability movement has reached a critical mass. Today, being sustainable has not only an ecological but also an economic, social and cultural dimension. We believe, in order to stay competitive, corporations have to adapt to this demand.

But: How must companies adapt? Which innovations are required for carrying out these changes? What is necessary for different stakeholders to collaborate in efficient ways? To summarize: How should we sustainovate?

After presenting our perspective as well as our provocation, we would like to engage with the participants by both listening to their point of views and discussing their reactions. By doing so, we will cover the entire room with post-its. We will use different models in order to structure and visualize our results. During the second part of the workshop, we would like to develop a generic action plan that should support corporations in their effort to achieve sustainovation.

Cheers,

Jasper BouwsmaFounder Vujàdé Ltd. 5

Solution

A team’s activity dashboard and homepage

IntroductionThis WS is notabout Japan

DefinitionSustainability

Define & Discuss

About Vujàdé Ltd.

Hi!Why are you

here?Why you are

ActionCase Studies

What do you think it is?

Let’s look at:Apple

NespressoMigros

McDonaldsSwisscom

What others think it is?

Sustainovation

ModelsValue Chain

TBL(triple bottom line)

#GAME RULES

Define & Discuss

About Vujàdé Ltd.

Hi!Why are you

here?Why you are

ActionCase Studies

NespressoMigros

McDonaldsSwisscom

Sustainovation

ModelsValue Chain

ARE YOUWHYHERE

YOU AREWHYHERE

Vujàdé Ltd. wants to expand its activities* in the field of sustainability, since we see how companies from large to small are having difficulties in dealing with the complexity of the topic.

We would like to make use of this StartSummit to discuss sustainability and the importance of innovation as the sole tool for achieving a better world.

Vujàdé Ltd. calls this combination “sustainovation” and would like to explore, together with you, the opportunities this domain contains.

* Vujàdé Ltd.’s activities:- Consulting- Startup Support- Incubation

#GOAL / OBJECTIVE

Define & Discuss

About Vujàdé Ltd.

Hi!Why are you

here?Why you are

ActionCase Studies

NespressoMigros

McDonaldsSwisscom

Sustainovation

ModelsValue Chain

#SUSTAINABILITY

WE WILL PUBLISH THE SLIDES ABOUT JAPAN AND THE

NUCLEAR DISASTER ON SLIDESHARE IN OUR A

SPECIAL 201103 PRESENTATION.

STAY TUNED TO BE INFORMEDhttp://www.slideshare.net/vujade/

Define & Discuss

About Vujàdé Ltd.

Hi!Why are you

here?Why you are

ActionCase Studies

NespressoMigros

McDonaldsSwisscom

Sustainovation

ModelsValue Chain

WHO WE ARE

www.vujade.com

WHAT WE DO

Vu-jà-dé

Vujàdé is the opposite of déjà-vu and refers to something thathas not yet taken place or has not yet existed.

Looking for new solutions.Critically questioning existing structures and behavior.

Looking at something from a different or an unusual point of view.

In other words: Vujàdé stands for innovation.

: Vujà

–Support

Photo by: Vujàdé Ltd – Jasper Bouwsma

1. CORPORATE CONSULTING

2. STARTUP SUPORT

3. INCUBATION

OUR PARTNERS:

À PROPOS

Eric Hoffer, (July 25, 1902 – May 21, 1983) American social writer and philosopher ”In times of change

learners inherit the earth; while the learned find themselves beautifully equipped to deal with a

world that no longer exists.

“Photo

THIS PRESENTATION IS LICENSED ACCORDING TO A CC-BY-SA LICENSE

This license lets you remix, tweak, and build upon our work even for commercial reasons, as long as you credit us and license your new creations under these identical terms.

Photo by: Vujàdé Ltd – Jasper Bouwsma

Vujàdé Ltd.Postal Address

P.O. Box 4

CH-3257 Grossaffolterm

Visiting Address

Gutenbergstrasse 9

CH-3011 Bern

+41 (0)31 381 50 80

Online

www.vujade.com

contact@vujade.com

VujadeLtd Photo

Ltd –

Define & Discuss

About Vujàdé Ltd.

Hi!Why are you

here?Why you are

ActionCase Studies

NespressoMigros

McDonaldsSwisscom

Sustainovation

ModelsValue Chain

Define & Discuss

About Vujàdé Ltd.

Hi!Why are you

here?Why you are

ActionCase Studies

NespressoMigros

McDonaldsSwisscom

Sustainovation

ModelsValue Chain

DO YOU THINKWHAT

Define & Discuss

About Vujàdé Ltd.

Hi!Why are you

here?Why you are

ActionCase Studies

NespressoMigros

McDonaldsSwisscom

Sustainovation

ModelsValue Chain

OTHERS THINKWHAT

InnovationSustainability

Technology

Society Economy

Politics

Photo by: Vujàdé Ltd. – Jasper Bouwsma

##TOPICS

Photo by: svabo

#SUSTAINABILITY

Birkenstock Etage

Die Schweizer sind Weltmeister im konsequentenRecycling: 2003 wurden 47% aller Haushaltabfällerezykliert: 96% Glas, 90% Aluminium, 77% Papier, 76% PET, 85% – 90% Aludosen sowie 75 % Stahl- oder Weissblech

#SUSTAINABILITY

@NYTimes: Post-Tsunami Japan Turns Away From Excess -http://nyti.ms/e0IsXL #jishuku

自粛#SOCIETY03

Weapons of Mass Communication: internet and mobile phones, facebook, youtube, smartphones & Twitter are the new weapons of Revolution

#TECHNOLOGY

A picture that will always be remembered as the Egyptianrevolution at Tahrir Square

Photo by: magharebia

#POLITICS

0328#ECONOMY

@TheGuardian Campaign via social media networks blocks Dutch bankers' bonuses bit.ly/eejO3M An online campaign overturned ING's executive pay policy…

0420#SUSTAINABILITY

Beyond Petroleum... 13 dead, 4.9M barrels spilled in 89 days polluting 68k sq mi of sea and marshland http://bit.ly/gsYfKt

Tesla buys former Toyota factory in Fremont to build their Model S car for 2012. http://bit.ly/fOc63p

Photo by: Tumbenhaur

#SUSTAINABILITY

E10 Germany: a wonderful example of a “sustainable” product gone wrong.

#SUSTAINABILITY

Wind energy, many people are against obstructions in the landscape

Photo by:Oliver Raupach

#SUSTAINABILITY

Solar slowly reaches scalability and prices are decreasing as a consequence.

Photo by:Oliver Raupach

#SUSTAINABILITY

E10 Germany: a wonderful example of a “sustainable” product gone wrong.

1202#SUSTAINABILITY

#COP16: Cancun or Can’t Cun? After COP15 again a meager result. When single nations can veto an outcome nothing will ever happen.

Swiss government’s Doris Leuthard launches a new “Raumplanungskonzept”

#SUSTAINABILITY

Photo by: svabo

#SUSTAINABILITY

Hmm this is not the way ski slopes should look like in February... Lots of ski-regions already suffer financially from the bad season.

ARE WE RIGHT WHEN WE THINK TO OBSERVE A

PARADIGM SHIFT?

The Blueprint of a better kind of business

1. Step One: Loss AdvantageFrom Value Chains to Value Cycles

2. Step two: ResponsivenessFrom Value Propositions to Value Conversations

3. Step three: ResilienceFrom Strategy to Philosophy

4. Step four: CreativityFrom Protecting a Marketplace to Completing a Marketplace

5. Step five: DifferenceFrom Goods to Betters

6. Step six: Constructive StrategyFrom Dumb Growth to Smart Growth.

ARE WE GOING MAINSTREAM

WITH SUSTAINABILITY

Define & Discuss

About Vujàdé Ltd.

Hi!Why are you

here?Why you are

ActionCase Studies

NespressoMigros

McDonaldsSwisscom

Sustainovation

ModelsValue Chain

IntroductionThis workshop is not about Japan

Define & Discuss

About Vujàdé Ltd.

Hi!Why are you

here?Why you are

ActionCase Studies

NespressoMigros

McDonaldsSwisscom

Sustainovation

ModelsValue Chain

Let’s look at a number of different companies:

1. Do you find these companies sustainable or not?

2. How does sustainability differ among industries?

3. (How) Can these companies create a value cycle?

4. Where lies the main opportunities for sustainability for these companies?

Define & Discuss

About Vujàdé Ltd.

Hi!Why are you

here?Why you are

ActionCase Studies

NespressoMigros

McDonaldsSwisscom

Sustainovation

ModelsValue Chain

BUT MORE IMPORTANT:WHICH

OPPORTUNITIES LEAVES THIS FOR ENTREPRENEURS

”Because you can't do today's job

with yesterday's methods and be in business tomorrow.

Heraclitus, c.535 BC - 475 BC Greek philosopher ”

Nothing endures but change.

“Photo

Charles Darwin (1809-1882)English Naturalist ”

It is not the strongest of the species thatsurvive, nor the most intelligent,

but the one most responsive to change.

“Photo

Vujàdé Ltd.Postal Address

P.O. Box 4

CH-3257 Grossaffolterm

Visiting Address

Gutenbergstrasse 9

CH-3011 Bern

+41 (0)31 381 50 80

Online

www.vujade.com

contact@vujade.com

VujadeLtd Photo

Ltd –

BACKUP

http://www.greenpeace.org/international/en/news/features/Greener-electronics-guide-updated/

#SUSTAINABILITY

20110329 Startsummit Sustainovation

Business

Transcript of 20110329 Startsummit Sustainovation

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