20110329 Startsummit Sustainovation

© Vujàdé Ltd. – Supporting Forward Thinking Slide |

SUSTAINOVATION

Photo

by:

Vujà

dé

Ltd.

–Ja

sper

Bouw

sma

STARTSUMMIT

WORKSHOPST. GALLEN | 20110329

www.vujade.com

http://www.vujade.com

© Vujàdé Ltd. – Supporting Forward Thinking Slide | Photo

by:

Vujà

dé

Ltd.

–Ja

sper

Bouw

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TO LEAVE TIMEYOURFOOTPRINT


by:

Vujà

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Ltd.

–Ja

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TO ERASE TIMEYOURFOOTPRINTCARBON


Dear ParticipantsVujàdé Ltd. is convinced that sustainability will become an issue of global relevance in future. Whereas in former times, being green was only an issue for a small group of people, the sustainability movement has reached a critical mass. Today, being sustainable has not only an ecological but also an economic, social and cultural dimension. We believe, in order to stay competitive, corporations have to adapt to this demand.

But: How must companies adapt? Which innovations are required for carrying out these changes? What is necessary for different stakeholders to collaborate in efficient ways? To summarize: How should we sustainovate?

After presenting our perspective as well as our provocation, we would like to engage with the participants by both listening to their point of views and discussing their reactions. By doing so, we will cover the entire room with post-its. We will use different models in order to structure and visualize our results. During the second part of the workshop, we would like to develop a generic action plan that should support corporations in their effort to achieve sustainovation.

Cheers,

Jasper BouwsmaFounder Vujàdé Ltd. 5

Fjord, Swisscom, Jokko Korhonen © 2007 - Confidential

Solution

A team’s activity dashboard and homepage


IntroductionThis WS is notabout Japan

DefinitionSustainability

Define & Discuss

About Vujàdé Ltd.

Hi!Why are you

here?Why you are

here?

ActionCase Studies

What do you think it is?

Let’s look at:Apple

NespressoMigros

McDonaldsSwisscom

What others think it is?

Sustainovation

ModelsValue Chain

TBL(triple bottom line)

© Vujàdé Ltd. – Supporting Forward Thinking Slide | 8Photo by: Vujàdé Ltd. – Jasper Bouwsma

#GAME RULES




Define & Discuss

About Vujàdé Ltd.

Hi!Why are you

here?Why you are

here?

ActionCase Studies



NespressoMigros

McDonaldsSwisscom


Sustainovation

ModelsValue Chain



ARE YOUWHYHERE


YOU AREWHYHERE


Vujàdé Ltd. wants to expand its activities* in the field of sustainability, since we see how companies from large to small are having difficulties in dealing with the complexity of the topic.

We would like to make use of this StartSummit to discuss sustainability and the importance of innovation as the sole tool for achieving a better world.

Vujàdé Ltd. calls this combination “sustainovation” and would like to explore, together with you, the opportunities this domain contains.

* Vujàdé Ltd.’s activities:- Consulting- Startup Support- Incubation

#GOAL / OBJECTIVE




Define & Discuss

About Vujàdé Ltd.

Hi!Why are you

here?Why you are

here?

ActionCase Studies



NespressoMigros

McDonaldsSwisscom


Sustainovation

ModelsValue Chain



2011

0311

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#SUSTAINABILITY


WE WILL PUBLISH THE SLIDES ABOUT JAPAN AND THE

NUCLEAR DISASTER ON SLIDESHARE IN OUR A

SPECIAL 201103 PRESENTATION.

STAY TUNED TO BE INFORMEDhttp://www.slideshare.net/vujade/

http://www.slideshare.net/vujade/




Define & Discuss

About Vujàdé Ltd.

Hi!Why are you

here?Why you are

here?

ActionCase Studies



NespressoMigros

McDonaldsSwisscom


Sustainovation

ModelsValue Chain



WHO WE ARE

Photo

by:

Vujà

dé

Ltd.

–Ja

sper

Bouw

sma

www.vujade.com

WHAT WE DO

http://www.facebook.com/vujadeltd

http://twitter.com/

http://www.flickr.com/vujadeltd


http://www.scribd.com/vujadeltd

http://www.vujade.com




Vu-jà-dé

Vujàdé is the opposite of déjà-vu and refers to something thathas not yet taken place or has not yet existed.

Looking for new solutions.Critically questioning existing structures and behavior.

Looking at something from a different or an unusual point of view.

In other words: Vujàdé stands for innovation.

Photo

: Vujà

dé

Ltd

–Support

ing F

orw

ard T

hin

king

Photo by: Vujàdé Ltd – Jasper Bouwsma


1. CORPORATE CONSULTING

2. STARTUP SUPORT

3. INCUBATION

OUR PARTNERS:

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À PROPOS


Eric Hoffer, (July 25, 1902 – May 21, 1983) American social writer and philosopher ”In times of change

learners inherit the earth; while the learned find themselves beautifully equipped to deal with a

world that no longer exists.

“Photo

by:

Vujà

dé

Ltd.

–Ja

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Bouw

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THIS PRESENTATION IS LICENSED ACCORDING TO A CC-BY-SA LICENSE

This license lets you remix, tweak, and build upon our work even for commercial reasons, as long as you credit us and license your new creations under these identical terms.

Photo by: Vujàdé Ltd – Jasper Bouwsma



http://twitter.com/







Vujàdé Ltd.Postal Address

P.O. Box 4

CH-3257 Grossaffolterm

Visiting Address

Gutenbergstrasse 9

CH-3011 Bern

+41 (0)31 381 50 80

Online

www.vujade.com

[email protected]

VujadeLtd Photo

by:

Vujà

dé

Ltd –

Jasp

er B

ouw

sma


http://twitter.com/









Define & Discuss

About Vujàdé Ltd.

Hi!Why are you

here?Why you are

here?

ActionCase Studies



NespressoMigros

McDonaldsSwisscom


Sustainovation

ModelsValue Chain



DO YOU THINKWHAT




Define & Discuss

About Vujàdé Ltd.

Hi!Why are you

here?Why you are

here?

ActionCase Studies



NespressoMigros

McDonaldsSwisscom


Sustainovation

ModelsValue Chain



OTHERS THINKWHAT


InnovationSustainability

Technology

Society Economy

Politics

Photo by: Vujàdé Ltd. – Jasper Bouwsma

#

##

##

##TOPICS


Photo by: svabo

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#SUSTAINABILITY

Birkenstock Etage

1986

2604


Die Schweizer sind Weltmeister im konsequentenRecycling: 2003 wurden 47% aller Haushaltabfällerezykliert: 96% Glas, 90% Aluminium, 77% Papier, 76% PET, 85% – 90% Aludosen sowie 75 % Stahl- oder Weissblech

#SUSTAINABILITY


#SUSTAINABILITY



@NYTimes: Post-Tsunami Japan Turns Away From Excess -http://nyti.ms/e0IsXL #jishuku

2011

27

自粛#SOCIETY03

http://nyti.ms/e0IsXL


2011

0211

Weapons of Mass Communication: internet and mobile phones, facebook, youtube, smartphones & Twitter are the new weapons of Revolution

#TECHNOLOGY


A picture that will always be remembered as the Egyptianrevolution at Tahrir Square

2011

0208

Photo by: magharebia

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#POLITICS


2011

0328#ECONOMY

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@TheGuardian Campaign via social media networks blocks Dutch bankers' bonuses bit.ly/eejO3M An online campaign overturned ING's executive pay policy…


2010

0420#SUSTAINABILITY

Beyond Petroleum... 13 dead, 4.9M barrels spilled in 89 days polluting 68k sq mi of sea and marshland http://bit.ly/gsYfKt

http://bit.ly/gsYfKt


2010

0520

Tesla buys former Toyota factory in Fremont to build their Model S car for 2012. http://bit.ly/fOc63p

Photo by: Tumbenhaur

#SUSTAINABILITY

http://bit.ly/fOc63p


2011

0315

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#SUSTAINABILITY

E10 Germany: a wonderful example of a “sustainable” product gone wrong.



#SUSTAINABILITY

Wind energy, many people are against obstructions in the landscape

Photo by:Oliver Raupach


#SUSTAINABILITY

Solar slowly reaches scalability and prices are decreasing as a consequence.

Photo by:Oliver Raupach


2011

0315

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#SUSTAINABILITY

E10 Germany: a wonderful example of a “sustainable” product gone wrong.


2010

1202#SUSTAINABILITY

#COP16: Cancun or Can’t Cun? After COP15 again a meager result. When single nations can veto an outcome nothing will ever happen.


Swiss government’s Doris Leuthard launches a new “Raumplanungskonzept”

2011

0121

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#SUSTAINABILITY


2011

0210

Photo by: svabo

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#SUSTAINABILITY

Hmm this is not the way ski slopes should look like in February... Lots of ski-regions already suffer financially from the bad season.


by:

Vujà

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sper

Bouw

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ARE WE RIGHT WHEN WE THINK TO OBSERVE A

PARADIGM SHIFT?


The Blueprint of a better kind of business

1. Step One: Loss AdvantageFrom Value Chains to Value Cycles

2. Step two: ResponsivenessFrom Value Propositions to Value Conversations

3. Step three: ResilienceFrom Strategy to Philosophy

4. Step four: CreativityFrom Protecting a Marketplace to Completing a Marketplace

5. Step five: DifferenceFrom Goods to Betters

6. Step six: Constructive StrategyFrom Dumb Growth to Smart Growth.

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ARE WE GOING MAINSTREAM

WITH SUSTAINABILITY

?




Define & Discuss

About Vujàdé Ltd.

Hi!Why are you

here?Why you are

here?

ActionCase Studies



NespressoMigros

McDonaldsSwisscom


Sustainovation

ModelsValue Chain



IntroductionThis workshop is not about Japan


Define & Discuss

About Vujàdé Ltd.

Hi!Why are you

here?Why you are

here?

ActionCase Studies



NespressoMigros

McDonaldsSwisscom


Sustainovation

ModelsValue Chain



Let’s look at a number of different companies:

1. Do you find these companies sustainable or not?

2. How does sustainability differ among industries?

3. (How) Can these companies create a value cycle?

4. Where lies the main opportunities for sustainability for these companies?




Define & Discuss

About Vujàdé Ltd.

Hi!Why are you

here?Why you are

here?

ActionCase Studies



NespressoMigros

McDonaldsSwisscom


Sustainovation

ModelsValue Chain



by:

Vujà

dé

Ltd.

–Ja

sper

Bouw

sma

BUT MORE IMPORTANT:WHICH

OPPORTUNITIES LEAVES THIS FOR ENTREPRENEURS

?

© Vujàdé Ltd. – Supporting Forward Thinking Slide |Photo by: Vujàdé Ltd – Jasper Bouwsma 70

“

”Because you can't do today's job

with yesterday's methods and be in business tomorrow.


Heraclitus, c.535 BC - 475 BC Greek philosopher ”

Nothing endures but change.

“Photo

by:

Vujà

dé

Ltd.

–Ja

sper

Bouw

sma


Charles Darwin (1809-1882)English Naturalist ”

It is not the strongest of the species thatsurvive, nor the most intelligent,

but the one most responsive to change.

“Photo

by:

Vujà

dé

Ltd.

–Ja

sper

Bouw

sma


Vujàdé Ltd.Postal Address

P.O. Box 4

CH-3257 Grossaffolterm

Visiting Address

Gutenbergstrasse 9

CH-3011 Bern

+41 (0)31 381 50 80

Online

www.vujade.com

[email protected]

VujadeLtd Photo

by:

Vujà

dé

Ltd –

Jasp

er B

ouw

sma


http://twitter.com/







BACKUP


*


http://www.greenpeace.org/international/en/news/features/Greener-electronics-guide-updated/


#SUSTAINABILITY

20110329 Startsummit Sustainovation

Business

Transcript of 20110329 Startsummit Sustainovation