Post on 19-May-2015
description
The Conversation Managerby Steven Van Belleghem
#CM48@Steven_InSites
Word of mouth
Word of mouthB.G.
WorLd of mouthA.G.
We know things are changing,we don’t know how to act upon it
Need for RADICAL change
It’s time to jump and to become…The Conversation Manager
Not just aboutobserving & joining social media
integration of word-of-mouthin all marketing thinking & acting
Philosophy
ConversationConversation
AdvertisingAdvertising
BrandBrand
ConversationConversation
ActivationActivation
BrandBrand
Philosophy
STEP 1: Brand leverage
Brand identification is KEY forthe Conversation Manager
1
Step2: Advertising becomes ACTIVATIONStep2: Advertising becomes ACTIVATION
Advertising is thestart of a good conversation
Number of followers
Number of re-tweets
Number of mentions
Number viewers
Number conversations
Number of blogs
Number of fans
Number of sharing
Number of reactions
What should people tell each other
Step 3: Manage your conversations
ConversationConversation
ActivationActivation
BrandBrand
Philosophy
As a managerAs a manager As a brandAs a brand As a peerAs a peer
“Please don’t change OUR brand; we love it the way it is”“Please don’t change OUR brand; we love it the way it is”
“Please don’t change OUR brand; we love it the way it is”“Please don’t change OUR brand; we love it the way it is”
Listen
Ask questions
Open
Honest
Personal
Engagement
Thank you!
Thank you!
That’s the philosophy of…The Conversation Manager
A story of CHANGE
Long term goal:Be ambitious
“Success is going from failure to failure without the loss of enthusiasm”
Word of mouth
Thank you!
Good luck!Questions, feedback, remarks:
Steven@InSites.euFollow me: @Steven_InSitesJoin me on LinkedInwww.theconversationmanager.com
#CM48@Steven_InSites