Post on 15-May-2015
Rogier van den HeuvelVP Worldwide Sales
The future of mobile advertising
eBuddy is the world’s largest
independent IM provider
About 2/3 of the world’s population is
already on mobile
Mobile is BIG
Mobile internet will soon be larger than desktop internet
Source: Morgan Stanley
0.8M
Aug 10
17M
Aug 09Aug 08Aug 07
Annual growth: 176%(active mobile users)
eBuddy sees huge growth in mobile users
Available on almost every phone
Sending an SMS is more than
100x more expensive than a Ping message
How to generate long-term and sustainable
revenues?
Reach your
audience
by targeting
Location basedadvertising will create
an enormous
long tail
App stores
are here to stay
Tablet
Desktop
Game consoles
MobileBrowser
Personalentertainment
systems
We envision app stores on all platforms
TV
eBuddy is downloaded
100M times
Nokia OVI(J2ME)
Android Market
(Android)
App Store (iPhone)
GetJar (J2ME)
eBuddy website (J2ME)
Second most popular app ever on GetJar
68M downloads on GetJar; second most popular app ever
1.9M downloads in the Android Market; most popular aggregated IM app in all 77 countries
9.5M downloads in the iTunes store; most popular aggregated IM application
5M downloads in the OVI store; most downloaded IM app
Emerging markets will be the source of growth
UK
Indonesia
The ad revenues in the emerging markets are higher than you might expect
Average mobile eCPM for eBuddy
eBuddy serves
2,5b ads per month
Ads are served in
200+ countries
worldwide
Mobile Advertising is happening…
eBuddy has experience with
eBuddy forecasts its mobile ad revenues to
be 1/3 of total ad revenue in 2010
Web
Mobile
Mobile advertisingis set to be worth $5B by 2015…
What will YOUR share be?