Mobile Monday Berlin
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Transcript of Mobile Monday Berlin
![Page 1: Mobile Monday Berlin](https://reader033.fdocuments.us/reader033/viewer/2022051313/5484717fb479590a0d8b4be0/html5/thumbnails/1.jpg)
Mobile Augmented Reality
Mass Market andBusiness Opportunities
- www.hoppala.eu - Marc René Gardeya
![Page 2: Mobile Monday Berlin](https://reader033.fdocuments.us/reader033/viewer/2022051313/5484717fb479590a0d8b4be0/html5/thumbnails/2.jpg)
www.hoppala.eu
Marc René Gardeya, Founder and CEO
- www.hoppala.eu - Marc René Gardeya
![Page 3: Mobile Monday Berlin](https://reader033.fdocuments.us/reader033/viewer/2022051313/5484717fb479590a0d8b4be0/html5/thumbnails/3.jpg)
Mobile Augmented Reality
What it is and how it worksMass market
and business opportunities„Berlin Wall 3D“
- www.hoppala.eu - Marc René Gardeya
![Page 4: Mobile Monday Berlin](https://reader033.fdocuments.us/reader033/viewer/2022051313/5484717fb479590a0d8b4be0/html5/thumbnails/4.jpg)
airtaggingoptic internet
synthetic environment
Augmented Reality
- www.hoppala.eu - Marc René Gardeya
![Page 5: Mobile Monday Berlin](https://reader033.fdocuments.us/reader033/viewer/2022051313/5484717fb479590a0d8b4be0/html5/thumbnails/5.jpg)
- www.hoppala.eu - Marc René Gardeya
![Page 6: Mobile Monday Berlin](https://reader033.fdocuments.us/reader033/viewer/2022051313/5484717fb479590a0d8b4be0/html5/thumbnails/6.jpg)
It‘s been there before
Tom Caudell
- www.hoppala.eu - Marc René Gardeya
![Page 7: Mobile Monday Berlin](https://reader033.fdocuments.us/reader033/viewer/2022051313/5484717fb479590a0d8b4be0/html5/thumbnails/7.jpg)
How it works
CameraScreen
LocationDirection
Information- www.hoppala.eu - Marc René Gardeya
![Page 8: Mobile Monday Berlin](https://reader033.fdocuments.us/reader033/viewer/2022051313/5484717fb479590a0d8b4be0/html5/thumbnails/8.jpg)
gps compass
MarkerlessTracking
- www.hoppala.eu - Marc René Gardeya
![Page 9: Mobile Monday Berlin](https://reader033.fdocuments.us/reader033/viewer/2022051313/5484717fb479590a0d8b4be0/html5/thumbnails/9.jpg)
MarkerbasedTracking
- www.hoppala.eu - Marc René Gardeya
![Page 10: Mobile Monday Berlin](https://reader033.fdocuments.us/reader033/viewer/2022051313/5484717fb479590a0d8b4be0/html5/thumbnails/10.jpg)
works everywhere needs markersonly outside works inside
Markerless Markerbased
- www.hoppala.eu - Marc René Gardeya
![Page 11: Mobile Monday Berlin](https://reader033.fdocuments.us/reader033/viewer/2022051313/5484717fb479590a0d8b4be0/html5/thumbnails/11.jpg)
Augmented Realityis to become the emerging
Mass Medium
- www.hoppala.eu - Marc René Gardeya
![Page 12: Mobile Monday Berlin](https://reader033.fdocuments.us/reader033/viewer/2022051313/5484717fb479590a0d8b4be0/html5/thumbnails/12.jpg)
New devices
New medium
Mass adoption
History repeating
- www.hoppala.eu - Marc René Gardeya
![Page 13: Mobile Monday Berlin](https://reader033.fdocuments.us/reader033/viewer/2022051313/5484717fb479590a0d8b4be0/html5/thumbnails/13.jpg)
1994 - Multimedia PC
MultimediaDevices
- www.hoppala.eu - Marc René Gardeya
![Page 14: Mobile Monday Berlin](https://reader033.fdocuments.us/reader033/viewer/2022051313/5484717fb479590a0d8b4be0/html5/thumbnails/14.jpg)
MultimediaDevices
Rich LocalContent
1995 - Rich Local Content
- www.hoppala.eu - Marc René Gardeya
![Page 15: Mobile Monday Berlin](https://reader033.fdocuments.us/reader033/viewer/2022051313/5484717fb479590a0d8b4be0/html5/thumbnails/15.jpg)
MultimediaDevices
Rich LocalContent
New MediumGains Traction
1996New Medium Gains Traction
- www.hoppala.eu - Marc René Gardeya
![Page 16: Mobile Monday Berlin](https://reader033.fdocuments.us/reader033/viewer/2022051313/5484717fb479590a0d8b4be0/html5/thumbnails/16.jpg)
MultimediaDevices
Rich LocalContent
New MediumGains Traction
CuratedEcosystem
1996 - Curated Ecosystem
- www.hoppala.eu - Marc René Gardeya
![Page 17: Mobile Monday Berlin](https://reader033.fdocuments.us/reader033/viewer/2022051313/5484717fb479590a0d8b4be0/html5/thumbnails/17.jpg)
MultimediaDevices
Rich LocalContent
New MediumGains Traction
CuratedEcosystem
MassiveDistribution
1997 - Massive Distribution
- www.hoppala.eu - Marc René Gardeya
![Page 18: Mobile Monday Berlin](https://reader033.fdocuments.us/reader033/viewer/2022051313/5484717fb479590a0d8b4be0/html5/thumbnails/18.jpg)
MultimediaDevices
Rich LocalContent
New MediumGains Traction
CuratedEcosystem
MassiveDistribution
Medium Specific Content
1998Medium Specific Content
- www.hoppala.eu - Marc René Gardeya
![Page 19: Mobile Monday Berlin](https://reader033.fdocuments.us/reader033/viewer/2022051313/5484717fb479590a0d8b4be0/html5/thumbnails/19.jpg)
MultimediaDevices
Rich LocalContent
New MediumGains Traction
CuratedEcosystem
MassiveDistribution
Medium Specific Content
Mass MarketAdoptation
1998 - Mass Market
- www.hoppala.eu - Marc René Gardeya
![Page 20: Mobile Monday Berlin](https://reader033.fdocuments.us/reader033/viewer/2022051313/5484717fb479590a0d8b4be0/html5/thumbnails/20.jpg)
MultimediaDevices
2008 - Multimedia Phone
- www.hoppala.eu - Marc René Gardeya
![Page 21: Mobile Monday Berlin](https://reader033.fdocuments.us/reader033/viewer/2022051313/5484717fb479590a0d8b4be0/html5/thumbnails/21.jpg)
MultimediaDevices
Rich LocalContent
2009 - Rich Local Content
- www.hoppala.eu - Marc René Gardeya
![Page 22: Mobile Monday Berlin](https://reader033.fdocuments.us/reader033/viewer/2022051313/5484717fb479590a0d8b4be0/html5/thumbnails/22.jpg)
2009New Medium Gains Traction
MultimediaDevices
Rich LocalContent
New MediumGains Traction
- www.hoppala.eu - Marc René Gardeya
![Page 23: Mobile Monday Berlin](https://reader033.fdocuments.us/reader033/viewer/2022051313/5484717fb479590a0d8b4be0/html5/thumbnails/23.jpg)
MultimediaDevices
Rich LocalContent
New MediumGains Traction
CuratedEcosystem
2010 - Curated Ecosystem
- www.hoppala.eu - Marc René Gardeya
![Page 24: Mobile Monday Berlin](https://reader033.fdocuments.us/reader033/viewer/2022051313/5484717fb479590a0d8b4be0/html5/thumbnails/24.jpg)
Massive Distribution
MultimediaDevices
Rich LocalContent
New MediumGains Traction
CuratedEcosystem
MassiveDistribution
2010 - Massive Distribution
AR Phones sold2009: 10 Mio.2010: 180 Mio.2011: 400 Mio.
2013: 1.300 Mio
- www.hoppala.eu - Marc René Gardeya
![Page 25: Mobile Monday Berlin](https://reader033.fdocuments.us/reader033/viewer/2022051313/5484717fb479590a0d8b4be0/html5/thumbnails/25.jpg)
Happy easter!Looking forward to see you again!
MultimediaDevices
Rich LocalContent
New MediumGains Traction
CuratedEcosystem
MassiveDistribution
Medium Specific Content
2010Medium Specific Content
- www.hoppala.eu - Marc René Gardeya
![Page 26: Mobile Monday Berlin](https://reader033.fdocuments.us/reader033/viewer/2022051313/5484717fb479590a0d8b4be0/html5/thumbnails/26.jpg)
MultimediaDevices
Rich LocalContent
New MediumGains Traction
CuratedEcosystem
MassiveDistribution
Medium Specific Content
Mass MarketAdoptation
??? - Mass Market
Now is the timeto start developing!
- www.hoppala.eu - Marc René Gardeya
![Page 27: Mobile Monday Berlin](https://reader033.fdocuments.us/reader033/viewer/2022051313/5484717fb479590a0d8b4be0/html5/thumbnails/27.jpg)
www.hoppala.eu
- www.hoppala.eu - Marc René Gardeya
![Page 28: Mobile Monday Berlin](https://reader033.fdocuments.us/reader033/viewer/2022051313/5484717fb479590a0d8b4be0/html5/thumbnails/28.jpg)
Leave a messagefor your friend
Happy easter!Looking forward to see you again!
Place 3D easter eggs from web and mobile
Easter Greetings
- www.hoppala.eu - Marc René Gardeya
![Page 29: Mobile Monday Berlin](https://reader033.fdocuments.us/reader033/viewer/2022051313/5484717fb479590a0d8b4be0/html5/thumbnails/29.jpg)
- www.hoppala.eu - Marc René Gardeya - www.superimpose.eu - Christian Meinhardt
Berlin Wall 3D
![Page 30: Mobile Monday Berlin](https://reader033.fdocuments.us/reader033/viewer/2022051313/5484717fb479590a0d8b4be0/html5/thumbnails/30.jpg)
- www.hoppala.eu - Marc René Gardeya - www.superimpose.eu - Christian Meinhardt
Berlin Wall 3D
![Page 31: Mobile Monday Berlin](https://reader033.fdocuments.us/reader033/viewer/2022051313/5484717fb479590a0d8b4be0/html5/thumbnails/31.jpg)
www.hoppala.eu
THANK YO U!Marc René Gardeya, Founder and CEO
- www.hoppala.eu - Marc René Gardeya