The Advertising Club of Western Massachusetts

CELEBRATES

CELEBRATING

THE SPONSORS

Hampden BankBidwell IDReminder Publications, Inc.

THE SPONSORS Elegant AffairsJx2 Productions, LLCRich Wright ProductionsMassLive.comReminder PublicationsWEIB 106.3 Smooth FM

SPECIAL THANKS THE DESIGNERJon Jones, Market Mentors, LLCTHE PRINTER

Hadley PrintingTHE EDITOR

Charlie Breguet, Baystate Health

SPECIAL THANKS THE COMMITTEELinda Edwards, Glenmeadow RetirementNina Berman, Chartered Alternative Investment Analyst AssociationSuzanne Boniface, The Children’s Study Home Nancy Creed, N.F. CommunicationsCarol Moore Cutting, WEIB, 106.3 Smooth FMPaul Fritz, MassLive.comBarbara Perry, The Reminder Publications Kristi Reale, Meyers Brothers Kalicka, P.C.Alta Stark, Baystate HealthElizabeth Taras, Market Mentors, LLCChris Zarlengo, The Republican

The Advertising Club of Western Massachusetts

CELEBRATES

THE JUDGES

Tim Klinger

Emily Dorr

John Topacio“… the best work cuts

through the clutter…”

THE JUDGES

TIM KLINGERCreative DirectorKleidon & AssociatesOhio

THE JUDGES

EMILY DORRArt DirectorJean Peterson DesignMaryland

THE JUDGES

JOHN TOPACIOCreative DirectorRSCG/ChicagoIllinois

The Advertising Club of Western Massachusetts

CELEBRATES

CATEGORY SALES PROMOTION

01 A CATALOG

01 B SALES KIT

02 B PACKAGING

03 B POINT-OF-PURCHASE

03 C TRADE SHOW EXHIBIT

01 A Catolog

BronzeWinstanley PartnersWainwright CatalogMichael Wainwright

01 B Sales Kit

SilverThe Piano Movers Society

Seal Ryt Sales KitSeal Ryt

02 B Packaging

Silversketchiedesign

Chris Smither: Time Stands StillYoung Hunter Management/Signature

Sounds

03 B Point-of-Purchase

SilverWinstanley Partners

Smith & Wesson Kick BrassSmith & Wesson

03 C Trade Show Exhibit

BronzeWinstanley Partners

Smith & Wesson PK380Smith & Wesson

CATEGORY COLLATERAL MATERIAL

06 B ANNUAL REPORT, COLOR

07 B BROCHURE, COLOR

08 D MAGAZINE DESIGN

09 A POSTER

09 B POSTER CAMPAIGN

06 B Annual Report, Color

SilverRob & Damia Design

ISO New England Regional Electricity OutlookISO New England

07 B Brochure, Color

GoldWinstanley Partners

Walther PK380 BrochureSmith & Wesson

08 D Magazine Design

BronzeTigerPress

GA/Greek America MagazineGreek America Magazine

08 D Magazine Design

SilverBidwell ID

WIT MagazineWentworth Institute of Technology

08 D Magazine Design

SilverBidwell ID

Regis Today MagazineRegis College

09 A Poster

GoldWinstanley Partners

Wachonah Park PosterWachonah Park

09 B Poster Campaign

GoldRob & Damia Design

Transit Authority Figures PostersTransit Authority Figures

CELEBRATING

CATEGORY DIRECT MARKETING

11 B Direct, B-to-B or Consumer

11 B Direct, B-to-B or Consumer

BronzeWinstanley Partners

Berkshire Money Management BandaidBerkshire Money Management

CATEGORY NON-TRADITIONAL ADV.

20 B Non-Traditional Campaign

20 B Non-Traditional Campaign

GoldWinstanley Partners

Berkshire Money Management Theatre Campaign

Berkshire Money Management

CATEGORY CONSUMER/TRADE PUB.

22 B Consumer/Trade, Full

Page, Color

24 B Consumer/Trade

Campaign, Color

22 B Consumer/Trade, Full Page, Color

SilverWinstanley Partners

Smith & Wesson Kick BrassSmith & Wesson

24 B Consumer/Trade Campaign, Color

GoldW.F. Young, Inc.

Absorbine 2009 Consumer Ad CampaignW.F. Young, Inc.

CELEBRATING

27 A Newspaper, Full Page

29 A Newspaper, Specialty

Advertising Insert

30 A Newspaper Campaign

CATEGORY NEWSPAPER

27 A Newspaper, Full Page

GoldWinstanley Partners

Berkshire Money Management – You Look Thinner

Berkshire Money Management

29 A Newspaper Specialty Adv. Insert

GoldWinstanley Partners

Church PolkaSt. Anne’s Church

30 A Newspaper Campaign

GoldWinstanley Partners

Berkshire Money Management Thinner Campaign

Berkshire Money Management

35 BWebsite, Consumer HTML, Outlets

35 CWebsite, Consumer HTML,

Services

36 CMicro or Mini Sites

CATEGORY INTERACTIVE MEDIA

35 B Website, Consumer HTML, Outlets

BronzeWinstanley PartnersWainwright WebsiteMichael Wainwright

35 C Website, Consumer HTML, Services

SilverLSHD

OPNS WebsiteOPNS

36 C Micro or Mini Sites

SilverWinstanley Partners

Suddekor Sound DesignSuddekor LLC

45 Local TV Campaign

CATEGORY TELEVISION

45 Local TV Campaign

SilverBaystate Health

Baystate Children’s Hospital “Grossology” Campaign

Baystate Children’s Hospital

CELEBRATING

52 Mixed-Media, National B-to-B

53 Mixed-Media, Local

Consumer

54 Mixed-Media, National

Consumer

CATEGORY MIXED/MULTIPLE MEDIA

52 Mixed-Media, National B-to-B

Bronzechemetal/treefrog

Treefrog FSCTreefrog Veneer

52 Mixed-Media, National B-to-B

BronzeLSHD

AFcell Brand LaunchAFcell

53 Mixed-Media, Local Consumer

BronzeBidwell ID

Glenmeadow at Home CampaignGlenmeadow

53 Mixed-Media, Local Consumer

GoldWinstanley Partners

Berkshire Money Management Thinner Campaign

Berkshire Money Management

54 Mixed-Media, National Consumer

SilverWinstanley Partners

Smith & Wesson Kick BrassSmith & Wesson

55 C Arts, Brochure

55 G Arts, Invitation

56 A Arts, Magazine

56 B Arts, Newspaper

57 D Arts, Interactive

61 A Arts, Campaign

61 B Arts, Mixed-Media Campaign

CATEGORY ADVERTISING FOR THE

ARTS & SCIENCES

55 C Arts, Brochure

GoldRob & Damia Design

Williams College ’62 Center for Theatre and Dance Season Brochure

Williams College ’62 Center for Theatre and Dance

55 G Arts, Invitation

SilverHealth New England

Winter Garden Gala – Bright Nights Anniversary Ball InviteSpirit of Springfield

56 A Arts, Magazine

GoldWinstanley Partners

Norman Rockwell Museum – Behind the CameraNorman Rockwell Museum

56 B Arts, Newspaper

GoldWinstanley Partners

Norman Rockwell Museum – Behind the CameraNorman Rockwell Museum

57 D Arts, Interactive

SilverWinstanley Partners

Norman Rockwell Museum – Behind the CameraNorman Rockwell Museum

61 A Arts, Campaign

SilverWinstanley Partners

Norman Rockwell Museum – Behind the CameraNorman Rockwell Museum

61 B Arts, Mixed-Media Campaign

BronzeLSHD

American Cancer Society – Evening of Hope Gala 2009American Cancer Society

61 B Arts, Mixed-Media Campaign

GoldWinstanley Partners

Norman Rockwell Museum – Behind the CameraNorman Rockwell Museum

61 B Arts, Mixed-Media Campaign

GoldRob & Damia Design

Museums10 – Location CampaignMuseums10

CELEBRATING

69 A Self-Promotion, Collateral

69 C Self-Promotion, Print

69 J Self-Promotion, Invitation

71 B Self-Promotion, Mixed-Media

Campaign

CATEGORY ADVERTISING INDUSTRY SELF PROMOTION

69 A Self-Promotion, Collateral

BronzeCarlson Advertising

Don’t Call Us… We’ll Call You!Carlson Advertising

69 C Self-Promotion, Print

SilverMarket Mentors, LLC

AD-LIB Print AdMarket Mentors, LLC

69 J Self-Promotion, Invitation

SilverWinstanley Partners

Winstanley Flu Season GreetingsWinstanley Partners

71 B Self-Promotion, Mixed-Media Campaign

SilverWinstanley Partners

Winstanley Flu Season GreetingsWinstanley Partners

71 B Self-Promotion, Mixed-Media Campaign

SilverThe Advertising Club of Western Massachusetts

2009 ADDY CampaignThe Advertising Club of Western Massachusetts

72 Logo

CATEGORY ELEMENTS OF ADV.

72 Logo

GoldWinstanley Partners

SouthworthSouthworth

72 Logo

GoldRob & Damia Design

Transit Authority FiguresTransit Authority Figures

BEST OF SHOW

“…awesome — because it took a mundane topic and made it cool…”

BEST OF SHOW

09 B COLLATERAL MATERIALRob & Damia Design

Transit Authority Figures Poster CampaignTransit Authority Figures

The Advertising Club of Western Massachusetts

Thanks You!